Sudeep Basu Email and Phone Number
Sudeep Basu personal email
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Enterprising, assertive and results driven Business Leader with 37 years international MNC work experience in Middle East, Africa & India driving operations, strategy, marketing and profit for organizations and brands in Premium & Volume Passenger Cars, Commercial Vehicles, Buses, Pickups, SUVs, Auto Components, Auto Accessories, Tyres, Lubricants, Tools, Industrial Products, other FMCG from scratch Transforming existing businesses through governance, infrastructure, business development, training and supply chain management. With excellent communication skills and commercial astuteness, this self-disciplined, proactive leader delivers cost reduction, best practice, consolidation and strategic vision to exceed growth targets and ROI through sound performance management decisions with exceptional judgement and influence. A highly client-focused leader with efficient customer relation management especially in start-up or turnaround projects adding value to brand & organisation ensuring YOY profitable growth.►Business Transformation - Establishment of new regions, units and solutions to deliver profit►Start-up & Turnaround - Set up successful businesses for Wurth, India & TATA Automotive,Saudi►Market Growth - Drives profitable YOY growth and competitive advantage to exceed KPIs ►CRM for Key Accounts - Adept at establishing CRM Systems for growth ►Business Development - Expert in benchmarking & optimising new business & partnerships ►Financial Leadership - Detailed Business Plans, Budgets, Forecasts & monitor mechanism►P&L Performance Mgmt - Achieves P&L objectives of Revenue, Gross Margins & Net profit ►Strategic Consulting - Defines and directs implementation of innovative and successful strategies►Continuous Improvement ►Risk Management regulations ►Strategic Partnerships Please contact me at:☎ +91 9820166005,+91 9892566001,+91 8779617573⌨ bassudeep@gmail.com
Cargo Motors Pvt. Ltd.
View- Website:
- cargomotors.com
- Employees:
- 373
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State Service Business HeadCargo Motors Pvt. Ltd. Mar 2021 - PresentAhmedabad, Gujarat, India -
Gm Service & PartsJaika Automobiles & Finance Pvt. Ltd, Raipur Feb 2019 - Feb 2021Raipur Area, India -
GmJaika Automobiles & Finance Pvt. Ltd, Raipur Feb 2019 - Feb 2021Raipur Area, India -
General Manager AutomotiveAkagera Business Group Aug 2016 - Nov 2018Kigali Rwanda Strategized & executed plans to double Mahindra SUVs sales & after sales service business in Rwanda. Restructured Toyota business as JV of ABG & Toyota Tsushu, Kenya Developed Sales & After Sales business of other Automotive businesses like Mahindra SUVs, Ashok Leyland commercial vehicles under parent company ABG and added new business lines for Mercedes Benz trucks, cars, Fuso & Foton LCVs, XCMG & Caterpillar Construction equipments Worked with the Sales & Repairs/ service of Caterpillar Dozers, Excavators & Front End Loaders. Signed up dealership contract with Mercedes Benz & Fuso for commercial & passenger vehicles & performed due diligence Signed up dealership contract with Foton Buses & perfored due diligence Signing up dealership contract with XCMG construction equipments & perform due diligence Prepared reorganization into new Organogram & manpower planning Prepared KSOs, KRAs, KPIs & business plans for 2017 for the brands Revamped Bodyshop repairs & painting business with fresh investments into tools , equipments, consumables, manpower to make model bodyshop in Rwanda that increased through-put by 50% and revenues by 40% Prepared Showroom & Workshop Infrastruture for new Mercedes Benz business; new showroom for Mahindra Designed SOPs, processes & systems for new Mercedes Benz/ FUSO business Designed HR manual of policies for Mercedes Benz /FUSO business Designed new compensation policies & variable income components – Bonus / Incentives to meet employees expectations & market standards as motivation Expanded the Auto allied businesses under Auto Zone for tyres, batteries, lubricants & parts by planning add on value services – wheel alignment, tyre change & balancing, quick servicing with lubricants, accessories etc & opening express service outlets in the city of Kigali. Also signed contract with Shell lubricants. Expanded dealer network across the region. Actively participating in tenders with govt. tenders -
Business ConsultantMutsimoto Motor Company Limited Jul 2015 - Jul 2016Nakuru Kenya Devised & strategized plans to triple business in Kenya & East Africa and build strong brand for organization Administered a wide range of commercial activities including purchasing, supply chain, budgets, annual operating plans and marketing. Expanded distribution channels through network of distributors, resellers, corporate customers, cash customers, kiosks, petrol stations, garages, organization branches & depots, van sales etc Directed product launches in existing domestic market of Kenya & new export markets in EAC - Tanzania, Uganda, Rwanda, Congo, South Sudan & Somalia Tied- up with OEM partners- General Motors, Tata Motors, Bajaj Auto etc Developed marketing tools for Sales Boost - Product catalogues & Brochures, Posters, E- catalogue, Corporate Identity, Product Sampling, Customer training, Incentive schemes, Product promotions, Events & exhibitions Developed Recruitment plans & Sales Organisation , induction of new employees, training, career development & succession planning, appraisal & reward sytems for staff Developed market design, structures & systems for Sales back up support, CRM systems, Route to market Developed systems to monitor inventory of finished goods, deport reorder levels, production planning coordination for sales requirements with the factory, sales forecasting Developed MIS reports to monitor sales performance & market intelligence to guide top management to take key strategic decisions
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Brand Director TataManahil International Ltd ( Mohammed Yousuf Naghi & Bros) Tata Division May 2013 - Jun 2015Jeddah Kingdom Of Saudi Arabia►Spearheading the newly acquired TATA business in KSA with full P&L and brand accountability►Established showroom and workshop infrastructure across KSA to create the largest in Middle East►Overseeing all commercial activities including purchasing, budgets, account management & marketing►Driving B2B sales to double volumes to 1200 (FY14), exp 2500 (FY15) and forecasted 10000 by FY18►Led product launches including new Prima range models with range expansion in pipeline for 2015►Introduced Financing to optimise sales and expanded bus market share to 40% from 30% (FY14)►Set up an after-sales network (10 Tata Authorised Service Centres & 10 retail parts outlets) across KSA -
Managing DirectorMarshalls East Africa Limited Feb 2013 - Apr 2013Nairobi Kenya►Full P&L ownership to drive branding, efficiency and sales revenues through restructure and marketing►Launched new models and selectively acquired new business (DAF & Iveco trucks) to increase revenue►Revamped the flagship showroom and existing branches across Kenya to enhance market penetration ►Delivered an intense PR campaign across targeted venues to successfully double new car sales for Kia -
Coo & Business ConsultantQuality Motors Limited Oct 2012 - Jan 2013Dar Es Salaam, Tanzania►Led business planning for 2013 to include expansion into East Africa, Zambia & Mozambique►Drove a streamlining and relaunch strategy across existing product ranges to promote profitable lines►Reorganised Honda Prime products & tyres business to improve sales/service and customer retention ►Acquired and launched BEML Earth Moving Construction Equipments Division / OTR tyres, Bridgestone -
Managing DirectorSun Motors Limited Aug 2011 - Sep 2012Lagos, Nigeria►Championed a complete overhaul of TATA & Nissan SBU product mix, sales structure and strategy ►Secured the supply of 270 Tata 59 seater buses under Federal Govt. Mass Transit scheme through Urban Development Bank of Nigeria, with a final delivery total of 600 units►Introduced Nissan Sunny in the Taxi & Urban segment in various Lagos states for passengers transport►Launched a Used Car Division complete with after-sales and parts network infrastructure and distribution from scratch with expected revenues of an additional 35% -
Executive DirectorZawawi Trading Co Llc Jun 2009 - Jul 2011Muscat Oman►Drove continuous improvement, expansion and innovation to drive profit, revenue and market leadership ►Led system implementations (Autoline as CRM), focusing on proactively managing customer relations ►Improved control using balanced score cards, improved KPI’s, ABC analysis & velocity pricing►Opened new and upgraded existing showrooms/workshops across Oman to satisfy consumer demand ►Transformed SBUs into independent profit centres, streamlined inventory/processes and optimized top earners to significantly enhance overall business by 15% and by >600% in some areas (used cars) -
Managing Director & General Manager / CeoWuerth India Private Limited Aug 1995 - May 2009Mumbai Area, India►Built the infrastructure and a team of 600 to grow the business from zero to Rs 850 core t/o►Established a product range of 2500 highly profitable SKU’s, applying velocity pricing for max. ROI►Secured strategically critical OEM, joint ventures and vendor partnerships in India and China►Developed branch/stock network with direct showrooms and 50 distributors to penetrate new territories. ►Localised manufacturing of 15 lines to mitigate import restrictions and reduce costs by 40%►Drove business development attaining clients like Tata, Ford, GM, Daimler, Hyundai & Indian Airlines►Set up in house sales training and ERP package (FACT) to enhance overall operational performance ►Introduced customer management tools and call centres to improve CSI from 55% - 93%►Achieved 30 - 50% increase in profitability by reducing cost of goods and inventory from 6 to 1 month -
Asst Manager ExportsTata Motors Limited Jul 1984 - Jul 1995India, Africa, Se Asia►Established new & developed existing distributors for Sales, Service & Parts operations in Western India, Sri Lanka, East, Central & South Africa
Sudeep Basu Skills
Sudeep Basu Education Details
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All India Management AssociationManagement (Hrm) -
Strategy Management -
Institute For Technology & ManagementFinance -
Marketing Management -
International Marketing & Export Management -
A With Distinction -
Business Administration
Frequently Asked Questions about Sudeep Basu
What company does Sudeep Basu work for?
Sudeep Basu works for Cargo Motors Pvt. Ltd.
What is Sudeep Basu's role at the current company?
Sudeep Basu's current role is Business Head - Top Management Assignment preferably in Automotive.
What is Sudeep Basu's email address?
Sudeep Basu's email address is ba****@****ail.com
What schools did Sudeep Basu attend?
Sudeep Basu attended All India Management Association, Indian Institute Of Management (Iim), Institute For Technology & Management, Jamnalal Bajaj Institute Of Management Studies, Xavier Institute Of Management, Delhi College Of Engineering, Aligarh Muslim University.
What are some of Sudeep Basu's interests?
Sudeep Basu has interest in Social Services, Education, Environment, Disaster And Humanitarian Relief, Health.
What skills is Sudeep Basu known for?
Sudeep Basu has skills like Business Strategy, Management, Team Building, Business Development, Cross Functional Team Leadership, Leadership, New Business Development, Sales Management, Team Management, Business Planning, Competitive Analysis, Automotive.
Who are Sudeep Basu's colleagues?
Sudeep Basu's colleagues are Sahejad Maniyar, Arun Sethi, Ashish Sharma, Hiren Chavda, Pundhir Rahul, Amit Sharma, Snehal Parekh.
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Sudeep Basu
Quality Management & Compliance | Business Excellence | Process & Product Audits - Cement IndustryJaipur -
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Sudeep Basu
Systems Engineer - Informatica Developer || Insights & Data || Test Data Management || Snowflake || Iics Trained || Ex-CapgeminiKolkata
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