Senior Product Manager
CurrentPart of Product Management capability working in all phases of custom product solutions delivery (from requirements gathering through build, test phases, QA, launch and support) for Retail clients.* Led the product feed integration with various marketplaces such as Google Shop, Creatable, Facebook, DoorDash, Listrak and Stylitics for video and shopping ads listings, enhancing visibility and boosting demand. • Google Shopping – Optimized the product feed to launch PLA campaign leading to higher quality traffic increasing the conversion rate of cart creation. • Creatable – Product-specific videos were integrated into the PDP pages, offering customers all the information they would typically receive from an in-store salesperson, thus enhancing the e-commerce experience. • Listrak – Worked with relevant stakeholders to send personalized Email & SMS marketing messages leading to higher engagement and observed 10% increase in SMS-attributed sessions. • Stylitics – Leveraged styling platform to create bundles of items typically purchased together for similar uses, which led to 3% increase in average order value and session duration rose by 70%.* Worked as primary Product Manager within the Personalized Rewards squad wherein lead initiativeshelping to achieve sales uplift of £165m and SCR (Sales to Coupon redemption) of 11.2.* Enhanced customer journey across UK Loyalty web pages, resulting significant increase in customerengagement, with active web users growing from 0.7 million last year to 1.3 million in FY 2023/24.* Collaborated closely with engineering teams to develop a new orchestration API layer, utilizingGraphQL technology to surface Loyalty proposition information across the client’s ecosystem forseamless integration and utilization.* Implemented gamification of coupons within the app on a trial basis, resulting in a 30-percentage point increase in customer engagement and a 11-percentage point increase in redemption rates.
