Senior Product Manager
Current- Part of Product Management capability working in all phases of custom product solutions delivery (from requirements gathering through build, test phases, QA, launch and support) for Retail clients.* Led the product.
- Google Shopping – Optimized the product feed to launch PLA campaign leading to higher quality traffic increasing the conversion rate of cart creation.
- Creatable – Product-specific videos were integrated into the PDP pages, offering customers all the information they would typically receive from an in-store salesperson, thus enhancing the e-commerce experience.
- Listrak – Worked with relevant stakeholders to send personalized Email & SMS marketing messages leading to higher engagement and observed 10% increase in SMS-attributed sessions.
- Stylitics – Leveraged styling platform to create bundles of items typically purchased together for similar uses, which led to 3% increase in average order value and session duration rose by 70%.* Worked as primary.