Sudeshna Dey Email & Phone Number

Dubai, Ae

Pune, Maharashtra, India

Field Force and Marketing & Sales Excellence (MaSE) Campaign Process Owner for India CP Team (~3500+ employees) looking after Field Force and Campaign effectiveness processes, budget management, digital initiatives, employee policies, compensation-incentive and engagement strategies

Hyderabad, Telangana, India

Managing Digital Transformation projects for Crop Protection and Seeds business Field Force (~4000 employees) of Corteva Agriscience™, Agriculture division of DowDuPont™, South Asia and ASEAN business.

Gurgaon, India

Project Management for Field Sales & Marketing Team (~1900 employees)Conceptualise, implement and drive adoption of key projects and digital tools with the objective of enhancing productivity of field team and driving effectiveness of field force activitiesAnalyse data and create frameworks and tools for the leadership team for data driven effective territory planning and managementProject 1: Field Marketing Activity Reporting and Tracking Tool for Productivity Improvement – APP and Portal ManagementProject 2: Sales tracking – Track liquidation of trade inventory - Portal and APP Management Project 3: Resource Planning - Manpower Planning and Allocation tool for effective resource planning and deployment in all territories Project 4 - Market Unit Planning - Standardized Business Planning Tool & Process by interlinking all technology systems for Ground Up Business Planning – Portal Management•Extensive database development for all marketing territories on market conditionsProject 5: eLMS (e-Learning Management System) - Competency building in the organisation through online trainings and module developments – Portal and Content ManagementProject 6: Marketing Communication Material Delivery Platform - Equipping Field team with resources for better customer facing experience – Devices, APP and Portal ManagementProject 7: Large Plot Demo data tracking – base data collection capture tool for new launchesTechnology Helpdesk Management• Established an Integrated technical helpdesk and its processes to provide support to field marketing team on technical and functional issues• Fortnightly assessment of Helpdesk utilization and daily touch base for smooth operationRecruitment and Onboarding Process for Field Marketing Team through Marketing Agencies• Create Talent pool for field team and establish Standard Recruitment and Onboarding Process• Establish Centres of Excellence for new employee orientation

Gurgaon, India

Providing business support to the Business Director of DuPont Crop Protection (DCP), a leading Crop Protection Chemicals MNC, with over Rs.1000 Crores turnover in 2014Developing business presentations of Business Director for all internal, regional & global and external stakeholders meetings involving analysis and comprehension of data from various functions; Sales, Finance, Marketing, Strategy, Operations, Supply Chain, macro-economics, data trends, policy initiatives and agri-market scenariosMaintaining trackers for business performance along with all the financial, marketing and HR data (employee statistics, resourcing plans, and confidential personnel data) and work with various teams on action itemsDesign DCP India’s monthly internal communication Magazine and drive new initiatives for enhanced employee engagementEvent Management–DCP National Sales Meeting 2015–Organised, Conceptualised and executed the themeIndependent Project with Marketing and Branding Team on Managing Packaging Change of 24 Brands of field crops and vegetable segment.

-IGBC Green Building, Green Factory Building Rating systems and MoEF Environment Impact Assessment-Developed strategy and awareness modules to streamline the waste value chain.

Research, analysis, conducting audits, strategy development and proposal preparation on Green Environmental friendly initiatives for various projects and clients including Green Commonwealth Games 2010, GENPACT, HCL. Organising and conducting seminars- Talking Solutions Conference, a part of the WWF Climate Policy

Environment Impact Assessment reporting

Mba, Agri-Business Management

Activities and Societies: Coordinator, Speakers Cell, Kronos 2010-the Agri-Business Zone of Confluence 2010 - IIMA‟s International.

Executive Education Programme, Digital Marketing For Business Growth

M.Sc., Environmental Studies

University Gold Medalist for batch 2008 (Rank 1)

B.Sc.(Hons.), Zoology

Science Meritorious Student Award and Scholarship for the year 2005-06 from University of Delhi