Sudhakar Rao

Sudhakar Rao Email and Phone Number

Co-founder and Director @ Lateral Thinkers Communications
Bengaluru, IN
Sudhakar Rao's Location
Bengaluru, Karnataka, India, India
Sudhakar Rao's Contact Details

Sudhakar Rao work email

Sudhakar Rao personal email

About Sudhakar Rao

I work as a Co-founder and Director with Bangalore-based firm, Lateral Thinkers Communication specializing in PR and content. It's a new generation firm that delivers intelligent, creative and effective solution to communication needs of Industries across all verticals. With over a decade experience in communication including a stint as a journalist with The Times of India, I bring with me a strategic understanding of media and its landscape in India. I have worked with global agencies including Ogilvy & MSL and spearheaded campaigns for marquee clients in the technology, retail, infrastructure, bio-tech, pharma, healthcare space among others. I have also led campaigns for e-commerce and new age (start-ups) companies, providing consulting services to ventures at different stages in their life-cycle. While I have worked on cross-section of industries, my key focus area has remained building communication profiles for start-ups-technology, healthcare and pharma clients. In my current role at Lateral Thinkers PR, I spearhead company’s business plans and provide strategic media counseling to clients across verticals. I have a Masters Degree in Communication and a Degree in Law from Maharaja Sayajirao University, Vadodara, Gujarat.

Sudhakar Rao's Current Company Details
Lateral Thinkers Communications

Lateral Thinkers Communications

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Co-founder and Director
Bengaluru, IN
Employees:
3
Sudhakar Rao Work Experience Details
  • Lateral Thinkers Communications
    Co-Founder And Director
    Lateral Thinkers Communications Jan 2016 - Present
    Bangalore
    Looking to hire someone with a year or two experience in PR
  • Value360India
    Chief Consultant
    Value360India Jan 2015 - Dec 2015
    Bangalore
    Start-up Evangelist and communication specialist, providing consulting services to ventures at different stages in their life-cycle – early, growth and mature.
  • Ogilvy & Mather
    Associate Partner
    Ogilvy & Mather Oct 2008 - Dec 2014
    Developing over-all strategic communication for key clients such as Bangalore International Airport Limited (BIAL), Columbia Asia Group of Hospitals, Novo Nordisk Pvt Ltd, India, RMZ. The list includes Robert Bosch Engineering and Business Solutions Ltd (RBEI), QuestNet Global, Hiranandani Upscale, Cilantro Hotel. Worked on cross-section of clients in the IT/Technology space including Infiinite Computer Solutions, Indian Semi-conductor Association, Novell and Tally Solutions. Driving thought leadership programmes for RBEI’s IT and PES verticals and corporate visibility and product messaging for HU. Worked on hospitality clients like Cilantro Hotels and Restaurants among othersApart from client servicing, some of the key focus areas include stakeholder mapping, competition analysis, research and success measurement. Was adjudged Best PR campaign (Gold) in the healthcare space by Advertising Club of Bangalore in 2011/Best Healthcare Campaign awarded by Public Relation Society of India in 2012Managing a team of two people at the Associate levels, guide and see them through multiple assignments and tasks. Currently managing business worth over 90 lakh p.a single handedly plus pitching for new business wins
  • Ogilvy & Mather
    Consultant
    Ogilvy & Mather Sep 2008 - Jan 2011
  • Hanmer Ms&L
    Associate Consultant
    Hanmer Ms&L Oct 2007 - Sep 2008
    Bangalore
    Responsibilities included:-Developing media advocacy programmes, managing client expectations, Business Development, Drafing proposals and plans and Event ManagementLed national accounts like Nicholas Piramal, Wrangler, Amway, India, Tishman Speyer India, Medtronic, SpiceJet, ArchidplyMandate included developing communication campaign and drafting of communication collaterals for Clients
  • The Times Of India
    Senior News Correspondent
    The Times Of India May 2004 - Oct 2007
    Ahmedabad Bureau
    I was part of the Editorial team in Ahmedabad, Vadodara and Surat. In my stint with ToI, I have covered specific issues related with urban development, SEZ, environment, real estate, State crime, education, railways among others. Was responsible for liaisoning and networking with government departments and entrusted with sending queries on various issues under Right to Information Act to unearth factual-real storiesWhile I started as a trainee journalist, I was soon promoted to Senior News Correspondent in a span of just two years. Received felicitation from Pratham, a national NGO working in field of anti-child labour, for bringing to light the child labour issue in Gujarat

Sudhakar Rao Skills

Public Relations Marketing Communications Business Development Event Management Team Management Crm Marketing Editorial Leadership Content Strategy Competitive Analysis Market Research Business Strategy New Business Development Publicity Storytelling Communications Planning Creative Writing Proposal Writing Corporate Social Responsibility Social Networking Strategy Research Crisis Management Brand Development Editing Product Launch Business Intelligence

Sudhakar Rao Education Details

Frequently Asked Questions about Sudhakar Rao

What company does Sudhakar Rao work for?

Sudhakar Rao works for Lateral Thinkers Communications

What is Sudhakar Rao's role at the current company?

Sudhakar Rao's current role is Co-founder and Director.

What is Sudhakar Rao's email address?

Sudhakar Rao's email address is su****@****ail.com

What schools did Sudhakar Rao attend?

Sudhakar Rao attended The Maharaja Sayajirao University Of Baroda, Maharaja Sayajirao University.

What are some of Sudhakar Rao's interests?

Sudhakar Rao has interest in Children, Environment.

What skills is Sudhakar Rao known for?

Sudhakar Rao has skills like Public Relations, Marketing Communications, Business Development, Event Management, Team Management, Crm, Marketing, Editorial, Leadership, Content Strategy, Competitive Analysis, Market Research.

Who are Sudhakar Rao's colleagues?

Sudhakar Rao's colleagues are Samita Menon.

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