Sudharsan Ramesh Email & Phone Number

Cleveland, Oh, Us

Hudson, Ohio, United States

• Strategic PPC Campaign Creation and Optimization: Created, optimized, and managed Pay Per Click advertising campaigns for multiple brands on e-commerce websites (e.g., Amazon, Walmart, eBay), resulting in increased visibility and sales.• Advertising Analytics and Insights: Led advertising analytics using specialized techniques such as marginal ACOS (Advertising Cost of Sales) and ROAS (Return on Ad Spend) to provide actionable insights for optimizing advertising strategies through keyword research and optimization to improve product visibility and ranking on e-commerce platforms.• Customer Insights and Segmentation: Specialized in continuously generating customer insights through cutting-edge research and analytical methods. Developed customer segmentation and growth strategies, including engagement, retention, and acquisition strategies.• Marketing Channel Performance Strategy: Developed the strategy for reporting, testing, analyzing, and forecasting business performance across key marketing channels (e.g., search, display) to optimize marketing efforts.• Market Opportunity Identification: Identified market opportunities, built data-driven product marketing strategies, and developed business cases in close collaboration with product teams and sales to drive growth and success.• Competitive Retail Strategy Leadership: Defined and executed a competitive retail selling strategy centered around pricing and product mix, resulting in increased market share and profitability.• Budget Management and Profitability Recommendations: Managed program expenditures within budget guidelines and recommended funding enhancements, demonstrating a clear path to profitability.

Hudson, Ohio, United States

• Strategic Omni-Channel Product Listing Management: Effectively managed and optimized omni-channel product listings to ensure a consistent and compelling presence across multiple sales channels.• Accountability for Key Performance Metrics:Oversaw critical metrics, including buy box percentage, revenue, inventory management, and vendor performance, consistently achieving positive business outcomes.• Unauthorized Seller Identification and Removal: Skillfully identified unauthorized sellers and initiated appropriate removal actions, safeguarding brand reputation and revenue.• A/B Testing and Personalization Expertise:Led the setup and execution of A/B test designs and analyses to enhance personalization and continually optimize various e-commerce websites, leading to improved user experiences and increased sales.• Ratings, Reviews, and Customer Engagement Oversight: Successfully managed the performance of product and storefront ratings and reviews, actively monitoring and responding to customer feedback to enhance customer satisfaction.• Business Performance Analysis: Collaborated with senior management to plan and analyze business performance, identifying gaps between business goals and corporate objectives and providing feedback on potential risks.

Hyderabad, Telangana, India

• Innovative Audit Platform Expertise:Chosen as a key member of a select 50-member pilot team to work on Deloitte Omnia, a cutting-edge global audit platform revolutionizing audit processes. Demonstrated adaptability and proficiency in utilizing this innovative digital platform to enhance audit efficiency and effectiveness.• Client-Centric Engagement and Risk Assessment:Collaborated closely with clients to gain a comprehensive understanding of their businesses, risk profiles, and internal controls. Conducted meticulous testing procedures and documented results, ensuring a thorough assessment of financial statements and identification of potential risks.• Advanced Accounting Analysis and Audit Conclusions:Conducted in-depth accounting research to resolve complex issues and employed accepted accounting principles (GAAP) and statistical procedures to analyze financial statements. Leveraged this analysis to formulate audit conclusions, providing valuable insights and recommendations to clients.

Hyderabad Area, India

• Robust Financial Analysis and Internal Control Evaluation:Conducted thorough reviews of client financials, focusing on the Technology, Media, and Telecommunications industries. Verified and assessed internal control processes, contributing to the assurance of financial accuracy and compliance.• Training and Onboarding Leadership:Demonstrated expertise and excellence by being selected to facilitate training and onboarding sessions for new hires in the audit and assurance team. Guided and supported the development of Audit Assistants 1, enhancing their skills and ensuring a smooth transition into their roles.

Hyderabad Area, India

• Thorough Account Analysis and Error Detection:Conducted comprehensive testing of account balances within financial statements, meticulously identifying errors and irregularities. Demonstrated acute attention to detail and analytical skills in ensuring the accuracy and integrity of financial records.• Effective Balance Review and Validity Assessment:Skillfully reviewed account balances and meticulously gathered evidence to validate the accuracy and appropriateness of accounting treatments for various transactions. Contributed to maintaining the highest standards of financial reporting and compliance.

Chennai Area, India

• Market Analysis and Revenue Assessment:Conducted in-depth analysis of ISO certification status among diverse companies in South India, evaluating data to compare the performance of three branches of the British Standards Institution. Derived valuable insights to inform strategic decisions.• Strategic Insight and Statistical Support:Collaborated with senior management to provide statistical analysis and visual data representation, aiding in regional forecasts. Shared best practices to enhance decision-making processes, contributing to improved operational strategies.

Master Of Business Administration - Mba, Finance And Marketing, A

Activities and Societies: • Graduate Student Council Liaison (09/2019 - 05/2020) • Graduate Business Student Association (GBSA) Class.

Master'S Degree, Business/Commerce, General

• Completed Master of Commerce in University of Madras as a distance education program • Relevant Coursework: Quantitative Techniques.

Bachelor'S In Commerce, Business/Commerce, General, 9

Activities and Societies: • Chairman, Departmental Student Association “Emerson”• Top 1% grade college-wide; Proficiency Award for being.