- Conceptualized and launched an ethnic wear brand tailored for mid-premiumcustomers, blending traditional craftsmanship with contemporary designelements.- Created product designs and developed collections- Collaborated with skilled artisans and suppliers to source premium materials,elevating the brand's offerings.- Conducted in-depth market research to identify trends, customer preferences,and the competitive landscape within the mid-premium segment.- Built D2C website and nurtured relationships with e-commerce platforms,expanding sales channels and brand presence on Aza Fashions, Pernia Pop-upshop, Nykaa Fashion, Tata Cliq Luxury.- Formulated strategic plans to position the brand effectively, leveraging marketinsights to drive growth and customer loyalty.- Oversaw comprehensive business operations, including supply chainmanagement, production, and inventory control, ensuring efficiency and quality.- Implemented basic systems for order processing, quality assurance, andcustomer service, maintaining high operational standards.- Developed and executed targeted marketing campaigns across variousplatforms, including social media, email marketing, and influencercollaborations, tailored to mid-premium customers.- Implemented feedback mechanisms to continuously refine products andservices based on customer insights and preferences.- Analyzed financial performance regularly, implementing cost-effectivestrategies to maximize resources and profitability.