• Established business for contract manufacturing of agrochemicals• Built supplier base of over 40 technical manufacturers and importers• Acquired more than 100 clients for technical and bulk sales• Identified and partnered with technical manufacturers and formulation factories

• Develop and execute marketing plans aligned with business strategy• Support business unit head in driving top line and achieving bottom line• Identify market gaps and address them through Wacot Agric Centers (WAC)• Coordinate with sales, finance, logistics & regulatory to drive budget and sales performance

 Member of Core Strategic Group , CSG objective is to steer the company towards next level under the guidance of Senior Directors, It involves Helping sales team to meet short term targets, Spending 30% time on activities related to future ,long term growth, Act like a bridge between sales and HO strategies, Co-ordination between India, Singapore, USA & Japan wrt product strategies, portfolio-management Responsibilities1. Strategic To develop marketing plan for existing products/ product categories Identify new markets segments for existing and new products Market research to understand industry trends and identify businessopportunities To work closely with product development team to cultivate inroads fornew products2. Operational Provide technical and commercial inputs on crops and products Ensure resolution of all product related queries in collaboration withrelevant stakeholders Guidance and support to the field team in executing and evaluatingpromotional campaigns Collaborate with sales team to develop annual sales budget and ensureachievements Develop commercial schemes to spur sales of key product/ productcategories Ensure sales expense ratio are within the allocated budget3. Business Review Participate in sales and dealer meetings to review the product sales ,communicate progress of marketing initiatives and resolve queries /feedback from team and channel partners Drive periodic data base creation for new products which includesproduct performance and product perception among stakeholders4. MIS and Reporting Provide regular updates to business Head on key metrics includingexpenses (Budget vs. Actual), Sales: Expense ratio, share of keyproducts/ product categories in overall sales

1. Responsible for Pan India digital marketing campaigns. Identifying key products for digital promotion inline with organisation focus, identifying focus markets and segments, building the content with media team, Creating promotional campaigns on Facebook advert, Google and YouTube ads, analysing the execution, Optimising the cost for campaigns after evaluating different means of promotion, Analysing the overall performance of the campaigns2. Campaign management of Gujarat Telangana Andhra Pradesh. Includes identifying focus product identification with sales team to have centralised campaigns, Building product strategies and communications , Planning for quarterly PoP requirements, Ensuring timely reach of the PoP at territory levels, Ensuring proper utilisation of all the tools of promotion at field level, Analysing the campaign success and drawing key takeaways from each campaign. Field team training on the product communication and campaign activities 3. Handling farmer advisory call team : Training and supervising the team who handles inbound calls of farmers. 4. Product launches :Responsible for executing predefined product promotion activities , Takes part in product promotion strategy meetings. 5. Special projects :Planning , executing the special projects of short durations designed to meet various organisations goals with In house team or summer trainees. Training the team pan India basis on various special programs run by HO.

• Responsibility for identifying segments for various focused products across country & across crops with help of TD• Coordinating with field team to track, put demonstration ,arrange field days & expand business in identified segments• Analyzing positioning & pricing of various products & coordinating with team w.r.t. timely schemes launches (farmer, retailer, distributor level).• Coordination with Marketing Services department for Marketing Input .• On-going assessment of markets and competitive activities, including products, pricing, positioning and other• Preparing Short term & Long term plans for Sales & Marketing• Collecting market data for studying emerging trends & looking for new opportunity• Positioning & improving Sumitomo brand internally & externally• Responsibility for Field Promotion & Marketing budget