Sudhir Kalé Email & Phone Number

Gold Coast, Queensland, Australia

Chief strategist and visionary offering sound research-grounded and evidence-based advice to gaming and other industries. In this capacity, I have worked with large casino integrated resorts on five continents. My list of clients have included Crown Casino, Mohegan Sun Casino, Marina Bay Sands, Sun International, HIT Casinos, Olympic Entertainment Group, Star World Hotel and Casino, Galaxy Macau, Casinos Austria, Wynn Macau and many others. My areas of consulting include corporate culture… Show more Chief strategist and visionary offering sound research-grounded and evidence-based advice to gaming and other industries. In this capacity, I have worked with large casino integrated resorts on five continents. My list of clients have included Crown Casino, Mohegan Sun Casino, Marina Bay Sands, Sun International, HIT Casinos, Olympic Entertainment Group, Star World Hotel and Casino, Galaxy Macau, Casinos Austria, Wynn Macau and many others. My areas of consulting include corporate culture diagnosis and change, customer experience, customer service, service quality, market research, marketing audit, CRM, designing loyalty programs, and mapping customer journeys. Show less

Macau

I was recruited to enhance the customer experience at all of Sands China's properties. The job entailed providing a more fulfilling experience to customers in the gaming as well as non-gaming areas. Sands China has five casinos, six hotels, the third highest grossing shopping mall in the world, over 27,000 employees, and around US$10 billion in revenues. My job involved:* Mapping customer journeys for several key segments* Enhancing internal marketing initiatives for employees to… Show more I was recruited to enhance the customer experience at all of Sands China's properties. The job entailed providing a more fulfilling experience to customers in the gaming as well as non-gaming areas. Sands China has five casinos, six hotels, the third highest grossing shopping mall in the world, over 27,000 employees, and around US$10 billion in revenues. My job involved:* Mapping customer journeys for several key segments* Enhancing internal marketing initiatives for employees to have a better job experience* Facilitating research to better understand internal and external customers, and crystallize positioning* Developing initiatives to enhance service quality across all properties and divisions* Conducting scientific field experiments to uncover player behaviors and spend under varied ambient conditions* Designing strategies to maximize drop and hold percentage at gaming tablesGiven the broad mandate of my job, I had to work with senior executives in every department: gaming operations, hotel operations, housekeeping, facilities management, F&B, security, surveillance,loyalty marketing, premium marketing, and market research. Effective liaison with such diverse groups required a solid comprehensive understanding of the workings of a large integrated resorts, thereby providing the wherewithal for engineering practical solutions for enhancing the customer experience while strengthening the bottom line for the company. Show less

Gold Coast, Queensland, Australia

Bond University opened as the first private university in Australia. I worked in the Faculty of Business. In my group, I had the best performance in all three areas by which academics are assessed: teaching, research, and service. I also had the most prolific media presence appearing on TV shows (such as the highly acclaimed Insight show on SBS and The Project on Channel 10), radio interviews, and newspaper and magazine interviews in media all over the world.I was the most cited… Show more Bond University opened as the first private university in Australia. I worked in the Faculty of Business. In my group, I had the best performance in all three areas by which academics are assessed: teaching, research, and service. I also had the most prolific media presence appearing on TV shows (such as the highly acclaimed Insight show on SBS and The Project on Channel 10), radio interviews, and newspaper and magazine interviews in media all over the world.I was the most cited marketing academic at Bond University. While at Bond, I performed several administrative roles including Head of Department, Director of Postgraduate Programs, and Co-Director of the Globalization and Development Center. Show less

Taught courses in international marketing, marketing theory, marketing communications, sales management, and marketing management at undergraduate, masters, and Ph.D. levels. Also acted as the PhD. Program Director for the School of Business

Taught an MBA level course, "Selected Topics in Gaming Management." Also condcucted an in-company training program on Casino Marketing for executives and managers at MELCO.

Saw the evolution of the comany from a garage-based operation to one of the leading providers of software solutions to the banking, hospitality, and airlines indiustry.

Columbia, South Carolina Area

Taught Advanced Topics in International Marketing and International Marketing in the Master of International Business Studies (MIBS) Program and a Ph.D. seminar in International Marketing. Conducted research in the area of international marketing.

Taught Marketing Communications, Principles of Marketing, Marketing Management, and International Marketing at the undergraduate and MBA levels. Research involved assessing distribution channel relationships in Singapore.

Taught International Marketing and Marketing Communications both at the senior undergraduate and at the MBA level. Also offered several independent study courses to MBA and Ph.D. students. Conducted research in the areas of distribution channels, macromarketing and international marketing.

Ph.D, Business Administration; Marketing

Master Of Science, International Business

Master, Management Studies

Master of Management Studies with specialization in Finance

Bachelor Of Science, Chemistry

B.Sc. (Chemistry)