20th century has seen the advent of Technology and has been the game-changer ever since which has transformed the lives of millions of people for better. Financial Services Industry is no exception. The ease with which people have been able to access the finance they need for their business, personal, recreation or educational purposes is unprecedented. Financial Inclusion of each and every person has been one of the ideas I have always believed in. I am a Data Analytics specialist working at the crossroads of Technology and Finance with over 7 years of experience. I helped develop strategic direction on multiple products within the Fraud Risk Strategy, Fraud Operations, Compromise Management and Contact Strategy Analytics. Worked with multiple cross-functional teams and external vendors to design, execute and deliver efficient and scalable solutions. Sample Projects: • Led a 3 person team to develop a Safety Net Transaction Rule Structure, saved $2MM/year.• Designed and implemented a new fraud indicator aimed to close the gap caused due to Operational inefficiency.• Increased customer spend by $5MM by designing and implementing Holiday Window Approval Strategies.• Incremental approval of $3MM/year by creating customer profiles like Country History, Chip Spend utilizing the Travel Data.• Achieved 200% lift in the Response Rate by building Regression Models and 2 sample t-test in the Contact Strategy space.Skills: Python, SAS, SQL, Hive, Tableau, Snowflake, MS Excel, Regression, Decision Trees, Segmentation, Experimental Design, A/B TestingCore Competencies: Innovation, Collaboration and Teamwork, Process Optimization, Project Management