Developing Next-Gen Airport Operations Software to maximize resource utilization and minimizing flight disruptions

- Coordinated the strategic journey from concept to launch, fostering a culture of cross-functional collaboration among Product, Engineering, Design, and Marketing teams to ensure consistent value delivery.- Guided the development and launch of an omnichannel B2B contact center as a service product, enhancing customer touchpoints and user experiences.- Drove the integration of AI and other technologies to optimize contact center operations and user journeys.- Spearheaded market research and user studies to envision targeted offerings, resulting in substantial pipeline growth.- Collaborated iteratively with engineering, UX/UI, and sales teams to refine product features and tackle technical challenges, boosting customer satisfaction ratings.

- Orchestrated the digital transformation of the portfolio Go-To-Market strategy, introducing omnichannel approaches and value-added digital services to enhance user engagement.- Conducted a comprehensive national-level user research survey to build personas and optimize channel-content mix.- Championed data-driven targeting, segmenting prescribers into tiers, and devising clear engagement strategies, thereby optimizing sales efforts.- Developed an in-house automated tool to operationalize tiering and identify non-targets, substantially reducing Turnaround Time.- Collaborated on the roadmap for an ecosystem of apps and partnerships to bolster Pfizer's digital presence and introduce its suite of digital services.- Conceptualized an app targeted at doctors and patients, creating a singular touchpoint for informational and allied service requirements to improve user retention.

- Led the creation of a multi-party CRM system, enabling a seamless transition to an ecosystem model for sales teams.- Adopted agile methodology to prioritize tactical requirements, streamlining the application roadmap.- Guided a 400+ sales reps transition to contracted sales strategy, automating sales targets assignment.- Partnered with cross-functional teams to expand coverage, optimizing insight generation process.- Identified significant misallocations in government-mandated discounts, leading to impactful client representations.- Developed predictive dashboards to diagnose at-risk sales, benchmarking distributor inventory.- Streamlined cashback payout adjudication by developing an automated bulk invoice processing tool, improving Turnaround Time.