Spearheading sales & distribution strategies for Mumbai, Thane & Nashik region.

★ Managed and monitored Trade Marketing activities for enhancing brand visibility in marketplace.★Analyzed primary and secondary sales data, identifying opportunities that boosted customer development leads to exponential business growth.★ Achieved major deals & maintained key customer contacts at senior levels.★ Driving sales & marketing initiatives & achieved desired targets with overall responsibility of Return on Investment (ROI) ★ Spearheaded various BTL activations, results into increased market share by 5% ★ Orchestrated and executed a comprehensive Joint Business Planning (JBP) initiative with key clients, aligning strategic objectives and strengthened long-term partnership with client.★ Achieved overall business growth by efficient implementation of various trade schemes, POSMs and other BTL elements in market★ Spearheaded several BTL activations for the assigned geography in collaboration with the Regional Trade marketing team to meet predefined objectives. ★ Conceptualized and executed Joint Business Plan with Key Accounts to set the account wise objective for the financial year and enhanced sales by 20%★ Monitoring of marketing and business expense performance and thereby started cost control by 2% ★ Collaborate with Customer Care team to ensure top-class customer service to the Regional Stores and end consumers★ Ascertain category wise achievement of sales targets for general trade as per Business Plan of BU ★ Handling more than 500 SKUs spanning across 65 product categories ★ Evaluated various marketing initiatives, achieving sales targets and improving Return on Investment (ROI) by 25%

★ Enhanced sales by an average of 35% over previous year and CAGR of 30% ★ Led a team of 8 Distributors, 12 Authorized Direct Dealers, 12 Sales Representatives and 3500 Retailers in South and Central Mumbai ★ Conducted BTL activities for Modern Trade and General Trade business and controlled outstanding of distributors ★ Launched strategically important products in MMR & Maharashtra to gain mind share and increase product penetration

★ Consolidated market shares by 15% point consecutively for Himalaya’s Consumer Products ★ Increased sales of Himalaya Shampoo & Creams by 54%, Face Wash by 40% & Baby Products by 30% over previous year★ Elevated sales in the territory by increasing the Width of Distribution (WOD) & Depth of Distribution (DOD) from 300 outlets to 3000 outlets ★ Debt management, Distributor and Super Stockiest on boarding★ Acquired new clients such as Big Bazaar, D-Mart, Raigad Bazaar, Spencer’s & Reliance retail