Assignments in Heading Operations ‘ Management involving Sales & Marketing , Business Development involving Institutional Sales/ B2b and B2c, Modern Trade operations, planning , formulation and implementation of strategies , tapping new markets/channel, Handling Institutional Sales across East India and maintain below the line and above the line profit making. Handle more than 350 client across East.

Assignments in Heading Operations ‘ Management involving Sales & Marketing , Business Development involving Modern Trade operations, planning , formulation and implementation of strategies , tapping new markets/channel PROFESSIONAL SYNOPSIS Rich and insightful experience of 8 years 3 months in Sales execution of MT and GT. Since 10th April ’10 with Luxor Writing Instruments Pvt. Ltd. ( Parker and Waterman Pen premium range ) Proficiency in developing new key accounts, penetrating through new markets and expanding the brand visibility through advertising / branding strategies attractive schemes launching to the market. Handling channel distribution for Parker range of pens entire West Bengal and Sikkim. Looking after 3 divisions in West Bengal and Sikkim market of Luxor and Parker Pen. Reporting to RBM, and leading a team of 14 brand staffs. Handling a total volume of 30lac business per month. COMPETENCIESSales & Marketing  Develop marketing & sales strategies to build consumer preference and drive volumes. Analyzing market trends, sales performance through channels, and key retailers, implementing dealers as well as retailers for volume business and win competition. Competitor’s activity on regular basis. Regular follow up for BIT plan and looking after PJP of every Brand Staff.Product Launches/Promotions Devising & implementing pre & post marketing activities for successful launching of new products like Waterman Pens and new range of Parker-Premium pens. Introducing SIS model in Reliance and Art Shop Kolkata.

Handling Institutional and Franchies sales along with retail showroom.

Handling Institutional Sales and Retail & Franchies sales operation .