Sudipta S. Email & Phone Number

Navi Mumbai, Mh, In

Mumbai, Maharashtra, India

Navi Mumbai, Maharashtra, India

𝗛𝗶𝗴𝗵𝗹𝗶𝗴𝗵𝘁𝘀:- My role was a combination of 𝗣𝗿𝗼𝗱𝘂𝗰𝘁 𝗠𝗮𝗻𝗮𝗴𝗲𝗺𝗲𝗻𝘁 & 𝗣𝗿𝗼𝗱𝘂𝗰𝘁 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴. - Launched India's most comprehensive 𝗠𝗼𝗼𝗱 𝗧𝗿𝗮𝗰𝗸𝗲𝗿 that offers personalised interventions for a coach-less approach. - 𝗘𝗻𝗵𝗮𝗻𝗰𝗲𝗱 𝗮𝗽𝗽 𝗼𝗻𝗯𝗼𝗮𝗿𝗱𝗶𝗻𝗴 𝗮𝗻𝗱 𝗽𝗿𝗼𝗴𝗿𝗮𝗺 𝘀𝘁𝗮𝗿𝘁 𝘃𝗶𝗮 𝗻𝗼𝘁𝗶𝗳𝗶𝗰𝗮𝘁𝗶𝗼𝗻𝘀: Over 90% of users completed onboarding and began the program within 7 days, up from 40% not starting within 3 months, significantly reducing customer support costs.- 𝗦𝘁𝗿𝗲𝗮𝗺𝗹𝗶𝗻𝗲𝗱 𝗻𝗼𝘁𝗶𝗳𝗶𝗰𝗮𝘁𝗶𝗼𝗻 𝘂𝘀𝗲𝗿 𝗷𝗼𝘂𝗿𝗻𝗲𝘆𝘀: Simplified appointment notifications, reducing journeys from 75 to 5, leading to a 12% monthly reduction in platform costs and a 10% monthly savings in WhatsApp-related expenses.**𝗣𝗿𝗼𝗱𝘂𝗰𝘁𝘀/ 𝗙𝗲𝗮𝘁𝘂𝗿𝗲𝘀: Fitterfly Diabetes Prime, Academy/ LMS, Mood tracker, In-App User guides, Fitterfly Diabetes Prime 2.0, Program Journey, PWA**𝗣𝗿𝗼𝗱𝘂𝗰𝘁 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗣𝗿𝗼𝗷𝗲𝗰𝘁𝘀: Post-sales Communication & Notifications (using platforms like WebEngage & MoEngage), Freemium program content, App UI content- 𝗡𝗲𝘄 𝗣𝗿𝗼𝗱𝘂𝗰𝘁/ 𝗙𝗲𝗮𝘁𝘂𝗿𝗲 𝗟𝗮𝘂𝗻𝗰𝗵: Collaborated with different stakeholders to manage every step of a product launch from concept/ business requirement till product launch, training and tracking analytics.- 𝗜𝗺𝗽𝗿𝗼𝘃𝗶𝗻𝗴 𝗘𝘅𝗶𝘀𝘁𝗶𝗻𝗴 𝗙𝗲𝗮𝘁𝘂𝗿𝗲𝘀: UX/UI improvements based on user feedback and overall performance. - 𝗣𝗿𝗼𝗱𝘂𝗰𝘁 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴: Strategy, content, and implementation of a comprehensive post-sales communication and notification system across multiple channels.

Navi Mumbai, Maharashtra, India

𝗪𝗼𝗿𝗸𝗲𝗱 𝗼𝗻 𝗗𝗶𝗴𝗶𝘁𝗮𝗹 𝗧𝗵𝗲𝗿𝗮𝗽𝗲𝘂𝘁𝗶𝗰𝘀 (𝗗𝗧𝘅) 𝗣𝗿𝗼𝗴𝗿𝗮𝗺𝘀 for Type 1 & Type 2 Diabetes, Weight Loss, PCOS, & PregnancyLead a team of 𝟱 𝗘𝗻𝗴𝗹𝗶𝘀𝗵 & 𝗛𝗶𝗻𝗱𝗶 𝗰𝗼𝗻𝘁𝗲𝗻𝘁 𝘄𝗿𝗶𝘁𝗲𝗿𝘀- 𝗣𝗿𝗼𝗴𝗿𝗮𝗺 𝗖𝗼𝗻𝘁𝗲𝗻𝘁/ 𝗣𝗮𝘁𝗶𝗲𝗻𝘁 𝗘𝗱𝘂𝗰𝗮𝘁𝗶𝗼𝗻: Strategy and end-to-end management of different content formats that were engaging while also being clinically sound.- 𝗣𝗿𝗼𝗱𝘂𝗰𝘁 & 𝗨𝗜 𝗖𝗼𝗻𝘁𝗲𝗻𝘁: For the Fitterfly app including notifications. - 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗖𝗼𝗻𝘁𝗲𝗻𝘁: Including online & offline collaterals, Webinars (FitterTalks), online lead gen tools like the Diabetes Reversal Calculator, Online Stress Tests etc, Monthly company newsletter (The Fitterfly Wellness Times) and video patient testimonials. - 𝗢𝗽𝘀 𝗖𝗼𝗻𝘁𝗲𝗻𝘁: Developed for the Coaching & Inside Sales teams- 𝗜𝗻-𝗛𝗼𝘂𝘀𝗲 𝗖𝗠𝗦: Developed in collaboration with the Tech team to create dynamic landing pages. - 𝗗𝗧𝘅 𝗣𝗿𝗼𝗴𝗿𝗮𝗺 𝗗𝗲𝘀𝗶𝗴𝗻: In collaboration with the Clinical and product teams.

Navi Mumbai, Maharashtra

𝗪𝗼𝗿𝗸𝗲𝗱 𝗼𝗻 𝗗𝗶𝗴𝗶𝘁𝗮𝗹 𝗧𝗵𝗲𝗿𝗮𝗽𝗲𝘂𝘁𝗶𝗰𝘀 (𝗗𝗧𝘅) 𝗣𝗿𝗼𝗴𝗿𝗮𝗺𝘀 for Type 1 & Type 2 Diabetes, Weight Loss, PCOS, Pregnancy, Immunity, General Wellness, Post-COVID Recovery.- 𝗢𝗻𝗹𝗶𝗻𝗲 & 𝗢𝗳𝗳𝗹𝗶𝗻𝗲 𝗕𝟮𝗖, 𝗕𝟮𝗕 & 𝗕𝟮𝗕𝟮𝗖 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴: Strategy, content development and overall management targeted towards user engagement, lead gen and brand awareness. - 𝗨𝘀𝗲𝗿 𝗘𝗻𝗴𝗮𝗴𝗲𝗺𝗲𝗻𝘁 & 𝗣𝗮𝘁𝗶𝗲𝗻𝘁 𝗘𝗱𝘂𝗰𝗮𝘁𝗶𝗼𝗻/ 𝗣𝗿𝗼𝗴𝗿𝗮𝗺 𝗖𝗼𝗻𝘁𝗲𝗻𝘁: Strategy and content development for various channels like social media, website, blog, webinars and newsletters and disease-specific patient education.- 𝗖𝘂𝘀𝘁𝗼𝗺𝗲𝗿 𝘁𝗲𝘀𝘁𝗶𝗺𝗼𝗻𝗶𝗮𝗹𝘀: Video and article format interviews.- 𝗣𝗿𝗼𝗱𝘂𝗰𝘁/ 𝗣𝗿𝗼𝗴𝗿𝗮𝗺 𝗗𝗲𝘃𝗲𝗹𝗼𝗽𝗺𝗲𝗻𝘁 (𝗪𝗶𝘁𝗵 𝘁𝗵𝗲 𝗖𝗹𝗶𝗻𝗶𝗰𝗮𝗹 & 𝗧𝗲𝗰𝗵 𝘁𝗲𝗮𝗺𝘀): Mainly for the Diabetes programs - Diabefly, Diabefly Pro, Diabefly PCR (Post-COVID Recovery)

Mumbai Area, India

𝗛𝗶𝗴𝗵𝗹𝗶𝗴𝗵𝘁𝘀: - Launched 𝗧𝗵𝗲 𝗪𝗲𝗹𝗹𝘁𝗵𝘆 𝗠𝗮𝗴𝗮𝘇𝗶𝗻𝗲 (India's fastest growing diabetes content site) which reached 𝟭𝗟 𝘂𝗻𝗶𝗾𝘂𝗲 𝗺𝗼𝗻𝘁𝗵𝗹𝘆 𝘃𝗶𝘀𝗶𝘁𝗼𝗿𝘀 𝗶𝗻 𝗷𝘂𝘀𝘁 𝟰 𝗺𝗼𝗻𝘁𝗵𝘀 (Oct 2017).- Launched and managed the 𝗪𝗲𝗹𝗹𝘁𝗵𝘆 𝗗𝗶𝗮𝗯𝗲𝘁𝗲𝘀 𝗙𝗮𝗰𝗲𝗯𝗼𝗼𝗸 page with over 𝟲𝟱𝗞 𝗳𝗼𝗹𝗹𝗼𝘄𝗲𝗿𝘀 𝗮𝗻𝗱 𝗮𝗺𝗼𝗻𝗴𝘀𝘁 𝘁𝗵𝗲 𝘁𝗼𝗽 𝟭𝟬 𝗺𝗼𝘀𝘁 𝗲𝗻𝗴𝗮𝗴𝗲𝗱 𝗱𝗶𝗮𝗯𝗲𝘁𝗲𝘀-𝗿𝗲𝗹𝗮𝘁𝗲𝗱 𝗙𝗮𝗰𝗲𝗯𝗼𝗼𝗸 𝗽𝗮𝗴𝗲𝘀 𝗴𝗹𝗼𝗯𝗮𝗹𝗹𝘆 (Oct 2017).- 𝗧𝗵𝗲 𝗪𝗲𝗹𝗹𝘁𝗵𝘆 𝗠𝗮𝗴𝗮𝘇𝗶𝗻𝗲 – 𝗗𝗶𝗴𝗶𝘁𝗮𝗹 & 𝗣𝗿𝗶𝗻𝘁 𝗘𝗱𝗶𝘁𝗶𝗼𝗻𝘀: End-to-end content strategy & operations, user experience, organic & paid marketing & retention campaigns, lead generation & nurture campaigns and freelance network management. - 𝗢𝗻𝗹𝗶𝗻𝗲 & 𝗢𝗳𝗳𝗹𝗶𝗻𝗲 𝗕𝟮𝗖 𝗮𝗻𝗱 𝗕𝟮𝗕 & 𝗕𝟮𝗕𝟮𝗖 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴: Strategy, execution and operations for diverse sectors (D2C, Doctors, Pharma, Insurance, Med Devices)- 𝗨𝘀𝗲𝗿 𝗲𝘅𝗽𝗲𝗿𝗶𝗲𝗻𝗰𝗲 & 𝗘𝗻𝗴𝗮𝗴𝗲𝗺𝗲𝗻𝘁: Patient testimonials and post-sales user experience on the Wellthy Care app.- Online & offline 𝗯𝗿𝗮𝗻𝗱 𝗽𝗿𝗲𝘀𝗲𝗻𝗰𝗲 & 𝗰𝗼𝗿𝗽𝗼𝗿𝗮𝘁𝗲 𝗰𝗼𝗺𝗺𝘂𝗻𝗶𝗰𝗮𝘁𝗶𝗼𝗻𝘀.

Mumbai, Maharashtra, India

- Managed 𝗧𝗵𝗲 𝗪𝗲𝗹𝗹𝘁𝗵𝘆 𝗠𝗮𝗴𝗮𝘇𝗶𝗻𝗲, 𝗣𝗮𝗶𝗱 & 𝗢𝗿𝗴𝗮𝗻𝗶𝗰 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴, 𝗣𝗿𝗲 & 𝗣𝗼𝘀𝘁 𝗦𝗮𝗹𝗲𝘀 𝗨𝘀𝗲𝗿 𝗘𝘅𝗽𝗲𝗿𝗶𝗲𝗻𝗰𝗲 𝗮𝗻𝗱 𝘁𝗵𝗲 𝗼𝘃𝗲𝗿𝗮𝗹𝗹 𝗕𝗿𝗮𝗻𝗱 𝗣𝗿𝗲𝘀𝗲𝗻𝗰𝗲.

Mumbai Area, India

- Started off as a freelancer 𝗰𝗿𝗲𝗮𝘁𝗶𝗻𝗴 𝗰𝗼𝗻𝘁𝗲𝗻𝘁 for the marketing team.

Mumbai Area, India

𝗖𝗹𝗶𝗲𝗻𝘁𝘀: Orofit, Nail Lounge Academy and Nail Lounge Salon - 𝗢𝗿𝗴𝗮𝗻𝗶𝗰 & 𝗣𝗮𝗶𝗱 𝗗𝗶𝗴𝗶𝘁𝗮𝗹 𝗖𝗮𝗺𝗽𝗮𝗶𝗴𝗻𝘀: Strategy, execution and day-to-day management. - 𝗖𝗼𝗻𝘁𝗲𝗻𝘁 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝘆 & 𝗘𝘅𝗲𝗰𝘂𝘁𝗶𝗼𝗻: For social media, website and print ads. - 𝗖𝗹𝗶𝗲𝗻𝘁 𝘀𝗲𝗿𝘃𝗶𝗰𝗶𝗻𝗴- 𝗣𝗶𝘁𝗰𝗵𝗲𝘀 𝗳𝗼𝗿 𝗽𝗼𝘁𝗲𝗻𝘁𝗶𝗮𝗹 𝗰𝗹𝗶𝗲𝗻𝘁𝘀

Mumbai Area, India

𝗖𝗹𝗶𝗲𝗻𝘁𝘀: Nail Lounge Academy, Nail Lounge Salon, Fire Shoppe and Orofit - Started off as a freelancer 𝗰𝗿𝗲𝗮𝘁𝗲𝗱 𝗲𝗻𝗴𝗮𝗴𝗶𝗻𝗴 𝗰𝗼𝗻𝘁𝗲𝗻𝘁 for social media, websites and magazine ads.

Mumbai Area, India

𝗖𝗹𝗶𝗲𝗻𝘁𝘀: Tata Motors (India’s largest automobile company) and TAMO (Tata Motors’ new sub-brand launched in February 2017)𝗛𝗶𝗴𝗵𝗹𝗶𝗴𝗵𝘁: Leveraged the launch of TAMO’s first innovation, RACEMO (India’s first connected car and Tata Motors’ first sports car), on social media at the Geneva International Motor Show 2017. - 𝗖𝗼𝗺𝗺𝘂𝗻𝗶𝗰𝗮𝘁𝗶𝗼𝗻 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝘆, 𝗰𝗼𝗻𝘁𝗲𝗻𝘁 𝗰𝗿𝗲𝗮𝘁𝗶𝗼𝗻 & 𝗺𝗮𝗻𝗮𝗴𝗲𝗺𝗲𝗻𝘁: For social media, blogs and websites- 𝗠𝗼𝗻𝗶𝘁𝗼𝗿𝗶𝗻𝗴 & 𝗰𝗮𝗺𝗽𝗮𝗶𝗴𝗻 𝗶𝗺𝗽𝗮𝗰𝘁 𝗮𝗻𝗮𝗹𝘆𝘀𝗶𝘀- 𝗖𝗹𝗶𝗲𝗻𝘁 𝘀𝗲𝗿𝘃𝗶𝗰𝗶𝗻𝗴- 𝗣𝗶𝘁𝗰𝗵𝗲𝘀 𝗳𝗼𝗿 𝗽𝗼𝘁𝗲𝗻𝘁𝗶𝗮𝗹 𝗰𝗹𝗶𝗲𝗻𝘁𝘀

Mumbai Area, India

𝗖𝗹𝗶𝗲𝗻𝘁𝘀: TIPS Music and FYI TV18- Continued 𝗰𝗿𝗲𝗮𝘁𝗶𝗻𝗴 𝗰𝗼𝗻𝘁𝗲𝗻𝘁 and 𝗺𝗮𝗻𝗮𝗴𝗶𝗻𝗴 𝘁𝗵𝗲 𝗰𝗹𝗶𝗲𝗻𝘁𝘀' 𝗼𝗻𝗹𝗶𝗻𝗲 𝗽𝗿𝗲𝘀𝗲𝗻𝗰𝗲 in a freelance capacity.

Mumbai, Maharashtra, India

𝗖𝗹𝗶𝗲𝗻𝘁𝘀: Zee TV, TIPS Music, History TV18, FYI TV18, CNBC TV18, BJazzy Clothing and Loveshhuda (a 2016 romantic-comedy movie starring Girish Kumar and Navneet Dhillon)- 𝗖𝗼𝗻𝘁𝗲𝗻𝘁 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝘆 & 𝗱𝗲𝘃𝗲𝗹𝗼𝗽𝗺𝗲𝗻𝘁: Managed the clients’ online presence on various platforms, including social media, websites, and mobile apps.- 𝗗𝗶𝗴𝗶𝘁𝗮𝗹 𝗰𝗮𝗺𝗽𝗮𝗶𝗴𝗻 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝘆, 𝗲𝘅𝗲𝗰𝘂𝘁𝗶𝗼𝗻 & 𝗶𝗺𝗽𝗮𝗰𝘁 𝗮𝗻𝗮𝗹𝘆𝘀𝗶𝘀: For existing and potential clients.- 𝗖𝗹𝗶𝗲𝗻𝘁 𝘀𝗲𝗿𝘃𝗶𝗰𝗶𝗻𝗴

Mumbai Area, India

- 𝗟𝗼𝗻𝗴 & 𝗦𝗵𝗼𝗿𝘁 𝗙𝗼𝗿𝗺 𝗖𝗼𝗻𝘁𝗲𝗻𝘁: For the website, Facebook & Pinterest.- 𝗦𝗼𝗰𝗶𝗮𝗹 𝗺𝗲𝗱𝗶𝗮: Created the content calendar, managed the platforms and sometimes designed posts.- Managed 𝗪𝗼𝗿𝗱𝗣𝗿𝗲𝘀𝘀

Mumbai Area, India

𝗣𝗿𝗼𝗷𝗲𝗰𝘁: Characterization of Placental Defects in Embryos Following Paternal Tamoxifen Treatment𝗢𝗯𝗷𝗲𝗰𝘁𝗶𝘃𝗲: To study the effects of epigenetic alterations in the male germ line on embryo development.𝗣𝗿𝗼𝗷𝗲𝗰𝘁 𝗺𝗲𝗻𝘁𝗼𝗿: Dr. Nafisa H. Balasinor, Head of Department, Neuroendocrinology

Mumbai Area, India

𝗠.𝗧𝗲𝗰𝗵 𝗗𝗶𝘀𝘀𝗲𝗿𝘁𝗮𝘁𝗶𝗼𝗻 𝗣𝗿𝗼𝗷𝗲𝗰𝘁: Hormonal Regulation of Androgen Receptor in Adult Rat Testes𝗣𝗿𝗼𝗷𝗲𝗰𝘁 𝗺𝗲𝗻𝘁𝗼𝗿: Dr. Nafisa H. Balasinor, Head of Department, Neuroendocrinology

M.Tech (Integrated) In Biotechnology And Bioinformatics, Biotechnology

Activities and Societies: Head of the arts and crafts committee for the annual college fest, Species.

High School, Science