Deputy Manager - Integrated Channel Startegy
Current- Develop and execute strategic paid digital campaigns to promote Deloitte’s technology services, specifically targeting government clients.- Led annual strategic planning to position Deloitte as a thought leader in technology, focusing on areas like cloud, AI, ERP, and modernization.- Manage campaign execution, performance reporting, and optimization, overseeing an annual budget of $1–1.25 million.- Present campaign roadmaps to senior leadership, fostering confidence in strategic direction to secure higher campaign budgets.- Conduct quarterly campaign performance reviews to ensure alignment with organizational goals and optimize future strategies.- Collaborate with cross-functional teams across Deloitte to ensure synergy in brand, messaging, and channel objectives.