• Developing integrated media / communication planning frameworks • Working with cross functional teams to build integrated digital strategies for new customer acquisition. • Working with creative and social media teams in identifying consumer’s unmet needs and accordingly strategizing communication planning frameworks• Developing and organizing templates, best practices and learning across categories• Key clients handled Kesh King , Eureka Forbes , Mankind Pharma , TATA AIG… Show more • Developing integrated media / communication planning frameworks • Working with cross functional teams to build integrated digital strategies for new customer acquisition. • Working with creative and social media teams in identifying consumer’s unmet needs and accordingly strategizing communication planning frameworks• Developing and organizing templates, best practices and learning across categories• Key clients handled Kesh King , Eureka Forbes , Mankind Pharma , TATA AIG , Nilkamal Furnitures Show less

• Research and develop comprehensive brand positioning strategies for existing clients • Works with clients to uncover business needs and objectives, craft appropriate strategies, and identify/implement strategies to help achieve client goals• Understand and interpret business and marketing data to support recommendations• Interact with Media, Creative and Account personnel to provide holistic thinking around client and brand communication plan• Key clients worked for Too Yumm (… Show more • Research and develop comprehensive brand positioning strategies for existing clients • Works with clients to uncover business needs and objectives, craft appropriate strategies, and identify/implement strategies to help achieve client goals• Understand and interpret business and marketing data to support recommendations• Interact with Media, Creative and Account personnel to provide holistic thinking around client and brand communication plan• Key clients worked for Too Yumm ( RP-Sanjiv Goenka Group) , SBI- Life , Bajaj Almond Hair Oil , Bajaj Avengers , Motilal Oswal Securities ) Show less

• Collaborate with other relevant functions to develop strategies that drive the brand vision and objectives• Dedicatedly pitch new ideas to solve business challenges• Ensure all communications are grounded in consumer insight• Collaborating with internal teams to see that all digital processes are well optimized to benefit overall marketing goals • Key Clients worked for Wonderchef (Sanjeev Kapoor brand), Euokids , Durian Furnitures, Hathway Cable . Sony TV (US) , Colors… Show more • Collaborate with other relevant functions to develop strategies that drive the brand vision and objectives• Dedicatedly pitch new ideas to solve business challenges• Ensure all communications are grounded in consumer insight• Collaborating with internal teams to see that all digital processes are well optimized to benefit overall marketing goals • Key Clients worked for Wonderchef (Sanjeev Kapoor brand), Euokids , Durian Furnitures, Hathway Cable . Sony TV (US) , Colors Gujurati Show less

Building and leading Social Media Engagement team which included both FTEs and interns to help increase student engagement across geographies and campuses . Conceptualized and implemented successful social media campaigns resulting in higher student engagement rates and lowering the overall cost of acquisition .

Teaching Digital Marketing , Brand Management , Information Systems Courses to students of Post Graduate in Business Administration programmeAlso undertaking academic research in the field of Digital Marketing to enhance the existing knowledge base of the institution.

Developing marketing and sales to create new business opportunities for the organization in the US market.

I was responsible for building up business development contacts in Mid East regions for Gilbert Tweed Associates.I was involved with running 3 successful email and telesales campaign and increasing revenues by 10%.