A highly accomplished brand consultant with a proven track record of developing and launching successful global brands. With 16 years of experience in creating innovations, marketing campaigns, and brand strategies, Sudirwan is a performance-driven leader who applies strategic growth initiatives to solve complex business challenges.As the Founder of a successful brand consultancy in Singapore, Sudirwan offers clients a range of essential services, including Name Audit, Creative Audit, and Brand Identity. Sudirwan’s Name Audit service delivers expert brand name solutions with quick turnaround times. The Creative Audit service uses Blue Ocean methodology to uncover a client’s key brand proposition. The Brand Identity service develops logos, brand systems, and other visual assets, including comprehensive brand guidelines to ensure brand consistency. Sudirwan has worked with multinational corporations, including Shiseido, Unilever, and Dole, and launched many successful brands, such as Waistlab, The Oyster Cart, Tessaract.co, Upfrnt, Naezily, and Meeth.Previously, Sudirwan served as Global Creative Director at Pond’s, where he ensured brand consistency across all global brand executions. Sudirwan initiated a brand and packaging redesign to ensure Pond’s relevance in the marketplace. He collaborated with agencies and brand managers to create campaigns, conceptualize new product ideas, and support the regional team with creative direction and ideas.Before Pond’s, Sudirwan was Head of Creative at Yuan Associates, where he worked on various accounts, including HDB, Starhub, Spring Singapore, ADT, UOB, HSBC, Cheap Tickets, and Science Centre. As Head of Creative, Sudirwan led a team of talented creatives, ensuring creative work was of the highest standards. Sudirwan was part of the team that won the HDB, Spring, Science Festival, and Cheap Tickets accounts.Sudirwan also served as Art Director at Red Card, a group of companies that includes Red Card Sports and Avant-Garde, and at boutique branding agency Lucidity. At both companies, Sudirwan was responsible for setting the ‘look and feel’ and design direction for projects, collaborating with designers, illustrators, creative consultants, photographers, and writers.As a performance-driven leader, Sudirwan has proven ability to lead and thrive despite a highly complex organization, with cross-functional teams of numerous nationalities, sitting in various geographies.