Founded by Sonya Lennon, WorkEqual provides free, innovative services and programmes to assist women and marginalised people with (re)entering employment. We also advocate for gender equity in the workplace.Working with a superb board Aideen Cardiff, Chryssa Dislis, Trisha Wilson, Leon Diop, Shane Dempsey, Patrick O'Donnell, Tristan Deschler, and founder/board member Sonya Lennon.  Our vision is an Ireland where everyone's skills and potential are recognised by a society that champions workplace equality and fair remuneration.#CSRD #Expansion #GenderEquity #Opportunity #Workforce #SocialMobility #ESG

Working across cinema, digital OOH and online, I led the Marketing function and team with Wide Eye Media, and spent a period of time across entertainment.ie as well. Member of the Senior Management Team. A few highlights include -Development and roll out of marketing strategy, plans, and budgets, implementing all initiatives from campaigns to events and new promotional tools. Global 'reopening' campaign to assist member businesses as part of the SAWA Global Task Force during pandemic closures of cinemas worldwide. Co-developed worldwide #HelloBigScreen campaign with Sarah Barasch (USA) and Cheryl Wannell (Aus). Creation of #CinemaTogether integrated marketing campaign promoting one of Ireland's favourite past-times. Judge for the Media Awards 2020.Asset production, media pack and product launch into new market.

Temporary role extension - Director Marketing & Research across Wide Eye Media and Packed.House. Member of the Senior Management Team. Leading the marketing team in B2C promotion of our popular digital platforms - Entertainment.ie, Beaut.ie and Family Friendly HQ. Building rapid growth and engagement in the social communities across Instagram, TikTok, Facebook and YouTube. 25th Birthday campaign for entertainment.ie with cross-media phases using TV, radio, DOOH, cinema, online hubs, social media, video channels, partnerships and events.Achieving record community interaction across the period of time. Built out new content for gaming pillar and extended promotion of A-list actor/director interviews.B2B comms across newsletters, competitions, event creation, lead strategies, sentiment surveys and industry channels. Partnering with film distributors, cinemas, music promoters, business press and charity for interesting projects along the way. A great highlight? Celebrating the 25th birthday of entertainment.ie with a whopping 25 hour Cinemathon at Cineworld Dublin, and raising €15k For Focus Ireland at the same time.

The Answer's Panel of Experienced Marketing, New Business & Communication Professionals work in-house or remotely, for both short and long interim contract duration. See in-house interim roles outlined in my profile since 2008. Shorter projects included work for:* Festival of Curiosity 2019 (Science Foundation of Ireland); * ICAN digital agency * Eco Advertising* ARVR Innovate conferences & business exchange * ESB Innovation* IAB (Internet Advertising Bureau) Ireland* OMD* Lee Valley Clothing Company* Media Milk* Ovation DMC* Nielsen Digital Ad Ratings launch* Wide Eye Media* Mairead O'Leary Opticians* Andec Communications* Grace Publications 2013* OAA* W5* GBPR

Wide ranging B2B Marketing and Business Development to raise awareness and drive membership, while also increasing active participation in association activities.Developing membership strategy and related services, creating marketing collateral and approaches to potential member organisations , internal / external communications, building industry partnerships and liaising with media to raise profile.Created and running the popular #AAIToolkit Initiative & "AAI Tuesdays' Nuts & Bolts of Advertising" 2009-2018, The Influencers Private Members Network, The AAI Return on Marketing Investment Forum, various publications and short videos, AAI/Nielsen Advertising Barometer as well as approaching major brand owner companies to join the association.

Planned, implemented and managed expenditure for the integrated #WhateverItTakes campaign. Being the major campaign of the year (nursing staff collateral, radio, OOH, celebrity ambassador videos, PR, digital advertising, TV mentions and interviews, Sunday Times feature and magazine cover. All sitting with social and existing DM), its success was paramount. Received over 5000 donations from this integrated campaign (significantly more YOY and with a much great total value YOY.) Also managed Emergency Dept waiting area style make-over. Charity of choice for Cannes Young Lions Print category and PR categories 2019; I became judge of the same. See CEO feedback in recommendations at the foot of my profile.

Promoting Ireland internationally as a destination for staff reward business and major super-events. Corporate Division Director leading the sales and marketing teams for MCI Meetings & Events (5 people) and for the "Ovation" team working across International Incentive Programmes/Destination Management (5 people). Travelled as part of the global team on sales missions, managed the business pipelines, budgets, recruitment, and KPI setting. Member of the the Senior Management Team. Co-created a five year business plan for future growth.

Among other projects, built and launched award-winning research by Eye-tracking Shoppers Interaction with Out of Home (OOH) Advertising (Won Silver at The Media Awards 2015 & Bronze 2016), created the methodology, brief, budget and tender process for phase II with convenience shoppers. Presented findings to agency partners and clients. Represented Kinetic on JNOR Industry Committee, worked with media auditors on post-campaign analysis and examined return on investment for potential opportunities.

Employed to resource, schedule and deliver two complex brand positioning and marketing strategy projects for MCCP, to act as liaison point for clients ( Failte Ireland on the one hand, Smurfit Kappa on the other) and stakeholders, as well as to manage finances, workflow, staff teams and external consultants.The first project was the government initiated “Grow Dublin Taskforce” to create a brand proposition and 6-year strategy for tourism growth, internationally positioning Dublin as a destination brand and creating its core proposition. The resultant strategic plan was launched by Minister Varadkar in January 2014; tourism numbers are building in line with the strategy.The second was the creation of a global positioning and brand development strategy for Smurfit Kappa wherein research was carried out across 3 continents concurrently, forming the base from which marketing differentiation, a strategic plan and brand identity could be leveraged.

Digital & Traditional B2B Marketing Communications: Website, Database and Direct Marketing, Ezine engagement, Newsletters, Email Marketing, Member liaison, New Business Development, Association Services Development and Strategic Repositioning of the IDMA (Irish Direct Marketing Association) in conjunction with the board as "The Interactive Direct Marketing Association".

Led the Outdoor Advertising Industry trade body and represented Media Owners in ROI and NI. Responsible for all elements of their business affairs including management of stakeholders, staff, market data, industry awards events, and leading cross-industry committees. Management, coordination, publicising and launch of the world's first independent audience measurement programme for the Outdoor Advertising industry - 'JNOR'.Facilitated JNOR Board and Cross Industry Representative Technical Committee. Management of local and international stakeholders. Managed research, project fieldwork, analysis and delivery of JNOR software. Signed up all participants for JNOR NI within 3 months. Liaised with other countries with a view to set up of similar in their markets.

All Ireland Marketing, Communications and Business Development for the JCDecaux Street Furniture business model.Pitched to local authorities (Cork, Galway, Waterford), Dublin City Council, LUAS, Blanchardstown and Liffey Valley shopping centres. Also co-wrote bid documents.

New product development and positioning of products to maximise turnover and net profit

Identified trends and opportunity to develop new products. Doubled my ladies-wear departments' net profit and tripled turnover in 155 stores nationwide in South Africa.