Strategic Campaign Development:Develop and execute comprehensive marketing strategies for engagement and retentionTopical Event Marketing:Capitalize on topical events, including holidays, festivals, and trending topics, to create timely and relevant marketing campaigns that resonate with our audienceEmerging Trends:Stay abreast of industry trends, emerging technologies, and competitive landscape to identify opportunities for innovation and growthContent Marketing:Spearheading marketing efforts for in-app Intellectual Properties (IPs), creating buzz and engagement around unique features, challenges, and events within the appAudience Segmentation:Identify and analyze target demographics to create tailored campaigns that resonate with different user segments (South vs North Markets)Influencer Collaborations:Collaborate with influencers to amplify the app's presence and reach among the desired audienceCross-functional Collaboration:Work closely with product, content category, and creator teams to align marketing efforts with the overall business goals and user experienceBrand Development:Establish and maintain a strong brand presence by developing and enforcing brand guidelines and ensuring consistent messaging across all marketing channelsEmerging Trends:Stay abreast of industry trends, emerging technologies, and competitive landscape to identify opportunities for innovation and growth

Content Strategy:Develop and execute content strategies, aligning them with the app's overarching objectives to drive user engagement and growthContent Supply:Oversee and manage the entertainment categories at Moj, ensuring a diverse and engaging selection of content that resonates with our audienceCreator Management:Collaborate with high-potential creators to curate and enhance the experience for our users, keeping category content fresh and excitingPerformance Metrics:Analyze data and performance metrics to track the effectiveness of content initiatives and make data-driven recommendations for improvementsBuilding Content IPs:Built diverse content IPs across entertainment categories, fostering creativity, and engaging audiences through tailored, original content experiences

Influencer Strategy:Develop and implement influencer marketing strategies that align with brand objectives, ensuring that campaigns resonate with the target audienceInfluencer Identification:Identify and recruit influencers who align with the brand's values, target demographics, and goals, building long-term relationships with key partnersCampaign Execution:Plan, execute, and manage influencer marketing campaigns from concept to completion, including content creation, posting schedules, and performance trackingContent Collaboration: Collaborate with influencers to create engaging and authentic content that highlights the brand's products or servicesRelationship Management:Maintain strong relationships with influencers, ensuring they are aligned with brand messaging and objectives throughout the partnership

Created humorous, funny content for various online platforms

- Wrote humour columns under the name "DIG-GIN'IT"- Wrote columns around the central theme of "the influence of digital life on society"- Published more than 50 columns in 2 years

- Managed marketing & corporate communication activities for all locations- Supervised branding related activities for recruitment and event purposes- Managed social media channels for the company and generated content for adverts- Collaborated with creative and content team on idea generation, branding, and advertising- Managed internal communication team and created departmental e-mailers, newsletters, and video content- Created presentation reports for the Marketing team's performance- Lead online reputation management for the brand- Created content for social media, website, thought leadership articles

- Involved in quantitative marketing research activities- Helped in the analysis of IRS data- Worked on the "Brand Endorser" project to determine the right celebrity fit for a brand

Software Developer - Data warehousing and Business Intelligence domain

Software Developer - Data warehousing and Business Intelligence domain