Sue Chen Email & Phone Number

Beijing, China

Beijing, China

Beijing, China

Beijing

□ Set up the marketing evaluation structure for the top management to review and monitor the results or outcomes of all marketing activities□ Build up the marketing KPI indicators for the top management and the marketing team to use in order to evaluate the results□ Reorganized the department structure and set up the new digital marketing team□ Upgraded the company branding image and strategy to promote brand through social media and digital new channel□ Manage content strategists and language specialists across multiple product area and uplifting the corporate brand image□ Define and develop digital marketing strategy for product and brand with other leads and cross-functional partners to drive sales revenues. □ Design and plan social media and multiple online channels upon hot issues and events in order to accelerate the sales and brand awareness. □ Mentor and coach team members to set concrete goals and develop their strengths□ Develop processes to help team members to work more efficiently and trainings or workshops to enhance their skills□ Annual follower generated through social media channel is 250,000 +. annual Sales generation 1,000,000+RMB

Beijing City, China

 Strategic marketing planning for indirect channel business, embedded with global marketing initiatives, and drive sales volume and premium position. Generating market insights for direction. Sales performance data analyzing for gap to close, and define regional new industrial opportunities for business growth, create leads to Sales to haunt Implement relevant Indirect Channel Initiatives while working closely with local team members including Sales (STL), Technical (ILTC & Greases BDM) Set campaign for branding and communication through ATL and BTL events to increase customer awareness, brand preference, therefore more loyalty and sales Manage and support Distributors with marketing activities (e.g. Sector trade shows or customer seminars), driving the sales process to improve Sales Cycle and Pipeline strength KPIs; Marketing communication, events and POSM, sales tools PR communication with media and industrial associations, maintain and explore OEM partnership intimacy  Responsible for SP&A spending 800KUSD in 2014, ROI over 186% Digital marketing initiatives in China (Portal, WeChat, website, eServe) Incentive programs in place including Behavioral Incentive Scheme and incentives related to marketing activities including Greases and Premium product/synthetic growth

Beijing City, China

 Product launch communication and campaign on change management Global product family re-image project Derive clear actions to drive product performance  Responsible for BCI and BCW, re-image, pricing, marketing message Work closely with sales, technical, distributors to understand market and customer needs, introduce products to fit. Embed and manage PLM process and metrics within the cluster: time to market, time to withdrawal, right first time SKU, KPI reporting Manage cluster Portfolio health through regular portfolio reviews targeting Hurdle Rates, Convergence and cost reduction opportunities in LSC

Beijing City, China

 Project Management, business initiatives and development. Proposal for scoped business development planning and execution. To identify, develop, and implement Operational Improvements and Change Management strategies Monitor the schedule/timeline to ensure they could be delivered on time. Measure and report the job delivery Develop and monitor overall project timelines and align factors/drivers to the schedule/timeline with interfaces.  To plan and investment on equipment planning and ensure execution on budget. Responsible for equipment and project budget planning and overall monitoring on budget execution Headcount planning due to business expansion, draft job description and HR related coordinating. To support team member for initiate problem solving Lead execution of well-defined process, and training for end users. Review and audit of all processes and identify room for improvements To lead communication with team members, shop floor, and senior manager