Sue Downs Email & Phone Number

I have a genuine love for understanding consumers and identifying insights that shape the strategic decisions of businesses, delivered through impactful and engaging storytelling. Throughout my career, I have been fortunate in partnering with many prestigious (often global) brands, spanning fmcg, consumer healthcare, technology, retail, automotive and finance sectors. A highly experienced specialist in all aspects of innovation/NPD, brand strategy and communications development, I especially enjoy developing creative approaches and bringing together cutting-edge research and analysis techniques, quant, qual and hybrid, to deliver clear and meaningful insights which empower businesses to make informed decisions.As a successful and inspiring team leader, coaching, mentoring and seeing individuals grow in their careers gives me particular satisfaction.Research Specialisms: foundational brand and category exploratories; U&As; segmentations; customer journey; concept/ idea, product and packaging development; communications, messaging and advertising development; brand and advertising tracking; Behavioural economics; Advanced analytics; AI; social listening.