Sue Hunt Email and Phone Number
Sue Hunt work email
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Sue Hunt personal email
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Driving Growth by Unifying Marquee Brands, Marketing Expertise and Digital Platform Leadershipsuehuntslobin@gmail.com As a Marketing Executive, I fuse fragmented groups into a highly unified brands and digital platforms that significantly enhance brand messaging and customer experience to create market leaders. A highly strategic, data-driven innovator with proven financial and budget management experience, I build the customer-centric relationships that drive brands and their companies to new levels of engagement, loyalty and profitability. Accustomed to working in fast-paced, rapid growth entities across sports, entertainment, packaged goods, and service industries, I am passionate about instilling a culture of collaboration and innovation that propels top talent marketing teams to meet and exceed objectives while managing complex, high profile projects. Notable Contributions:TURNAROUND THROUGH BRANDING→ Migrated US Open from entrenched, traditional advertising agency to a vibrant, creative agency resulting in successful six-year campaign, “It Must Be Love,” credited for exceeding tickets sales goals annually of over $110M.DIGITAL PLATFORM LEADERSHIP→ Sold optimized unification concept of all highly fragmented USTA chapters onto one central digital marketing platform, elevating brand positioning for existing 100 websites/65,000 web pages by its completion in Q3 2016.REVENUE AND MARKET SHARE DRIVER→ Increased revenue 15% and innovated new strategic platform and integrated communication plan for Vaseline master brand, including advertising, promotion, and on-line support that grew share 20%.MARQUEE MARKETING BRANDS→ Drove revenue growth, market share and significantly increased awareness, reversing brand decline for logo brands like Unilever, Calloway, Kraft, L’Oréal Paris, Nabisco, and many others.INDUSTRY RECOGNITION→ Named “Women in Sports Game Changer” by Sports Business Journal in 2014.
Various Companies
View- Website:
- positivecoach.org
- Employees:
- 255
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Marketing And Strategy ConsultantVarious CompaniesBig Sky, Mt, Us
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Vice President MarketingPositive Coaching Alliance Apr 2023 - PresentGreater Boston AreaLead marketing for Positive Coaching Alliance. -
Marketing And Strategy ConsultantVarious Companies Jan 2019 - Apr 2023Greater Boston AreaPartner with sports, event, nonprofit, B2B and B2C companies on marketing strategy, product marketing, digital marketing, advertising and communications.- Branding for Meridian Vitality Cannabis Cream - Promotional marketing for launch of Kobe Bryant's book Legacy and the Queen- Marketing and strategy consultant for Positive Coaching Alliance, Coaching Corps, and Major League Pickleball
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Project Director Project Play 2020The Aspen Institute Nov 2017 - Dec 2018Greater New York City AreaLed Project Play 2020, a multiyear effort by 20 organizations to grow national sport participation and related metrics among youth. This represents the first time that collective, coordinated action is being taken on a national level to develop shared goals around making sports accessible, regardless of zip code or ability. Partners include Nike, Amazon, Target, NBC, Dick’s Sporting Goods, Major League Baseball, among others.• Brand Strategy: Redefined Project Play’s brand and digital strategy to launch a platform to mobilize stakeholders to deliver the best sport experience possible for kids including Youth Coaching Course in partnership with Nike and the United States Olympic Committee.• Campaign Development: Strategic development of PSA campaign which will be the largest platform developed for youth sports based on the media commitment from Project Play 2020 members.• Partnership: Increased partners for Project Play 2020 by 25% in first three months in my role. -
AdvisorUniversal Tennis Nov 2017 - Jan 2018 -
Chief Marketing OfficerUniversal Tennis Aug 2016 - Nov 2017Recruited to join Management of startup Universal Tennis, driving adoption of Universal Tennis Rating and its Digital Platform by Tennis Federations in over 100 countries. Led all marketing, communications, and partner relations. Voluntarily left UTR when purchased by Iconica Partners and asked to stay on as Advisor during the transition from 11/2017 to 2/1/2018 and remain a stockholder in the company.• Branding & UX: Redefined brand positioning and launched new UX for platform in a 6-week time frame.• Customer Data Platform: Implemented Customer Data Platform creating a unified Customer Profile, enabling personalized marketing across all touchpoints including email, social, and web to deliver dramatic improvements in customer experience driving 300% increase in subscriptions.• Social Media: Created enhanced Social Media strategy which drove a 2,000% increase in social media channel use and content strategy which contributed to a 300% increase in website traffic. • Product Development & Pricing: In collaboration with management team, identified digital roadmap and pricing to become the largest digital network in tennis.
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Chief Marketing OfficerUnited States Tennis Association 2011 - Dec 2015White Plains, NyOversaw national strategic marketing in delivering advertising and branding for national governing body for sport of tennis, enhancing tennis role in North America. Managed USTA Community, Professional Tennis marketing, and 50+ USTA partnerships (Tennis Equipment Manufactures, Sponsors, Media Companies, Industry Associations) and youth serving organizations (Let’s Move, President’s Council on Physical Fitness, Designed to Move, and Nickelodeon, among others). Led 25 marketing professionals in branding, advertising, media planning, social media, digital platform, analytics, budgeting, and vendor selection, with a multimillion-dollar budget. -
Managing Director, MarketingUnited States Tennis Association 2009 - 2011White Plains, NyManaged all marketing initiatives for US Open, US Open Series, USTA Foundation and Youth Tennis, the #1 priority for the USTA. Developed and executed strategic business plans and marketing programs, managing six-member team and a multimillion-dollar budget, overcoming branding fragmentation in a highly independent, segmented tennis industry, uniting under one brand to drive youth tennis growth.
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Senior Director MarketingUnited States Tennis Association 2006 - 2008White Plains, NyManaged national marketing initiatives and ensured local platform adoption for US Open Series, a seven-week, summer tennis series of seven men’s and women’s tournaments, leading to US Open. Capitalized digital marketing strategies with high-profile celebrity players, creating stronger PR through social media channels.
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Vice President, Group Account DirectorColangelo Synergy Marketin 2005 - 2006Darien, CtGrew accounts, bringing on new clients and led a 22-person team in development of integrated marketing campaigns including advertising, promotional programs, websites and brand activation for clients, including logo brands like Unilever, Callaway Golf, Kraft Foods, Dannon, and Newman’s Own. -
Vice President, Account DirectorColangelo Synergy Marketing 2004 - 2005Darien, CtLed Kraft, Unilever, and Church & Dwight teams in communication plan development for 20 leading brands, such as Kool-Aid, Kraft Cereal, Nair, First Response, Mentadent, and Arm & Hammer, among many others. .
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Director Integrated CommunicationsL’Oréal Paris 2000 - 2004New York, NyManaged multimillion-dollar budget, a four-person department, and collaborating agencies in development of consumer promotion and media plans for largest worldwide beauty brands company. Led negotiation of promotional media agreements, sponsorships, and targeted marketing programs. -
Work HiatusSão Paulo 1998 - 2000São Paulo, BrazilAccompanied husband on international work assignment with Unilever in Brazil.
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Director Integrated PromotionsNabisco 1997 - 1998Parsippany, NjOversaw and managed department in developing consumer and customer promotions for eight brand teams including A1, Grey Poupon, and Milk-Bone. Led negotiations of all leading food company’s corporate promotional media agreements and oversaw development and execution of three Nabisco corporate promotions.
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Managing DirectorRyan Partnership 1994 - 1997Westport, CtLed promotional and brand activation agency teams for Heineken, TCI Cable, and James River, with scope ranging from yearly plans through in-market implementation.
Sue Hunt Skills
Sue Hunt Education Details
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Economics
Frequently Asked Questions about Sue Hunt
What company does Sue Hunt work for?
Sue Hunt works for Various Companies
What is Sue Hunt's role at the current company?
Sue Hunt's current role is Marketing and Strategy Consultant.
What is Sue Hunt's email address?
Sue Hunt's email address is no****@****hoo.com
What is Sue Hunt's direct phone number?
Sue Hunt's direct phone number is +140147*****
What schools did Sue Hunt attend?
Sue Hunt attended University Of Connecticut.
What skills is Sue Hunt known for?
Sue Hunt has skills like Microsoft Word, Customer Service, Powerpoint, English, Windows, Research, Teaching, Public Speaking, Marketing, Marketing Strategy, Integrated Marketing, Management.
Who are Sue Hunt's colleagues?
Sue Hunt's colleagues are Reggie Garcia, M.ed., Sonja Dewitt, Rifat Khan, Mac Saucy, Phil Ishmael, Jason Pratt, Deb Secrest.
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