Sue Jacobs Email & Phone Number

Huntington, Ny, Us

Beduer, Fr

Clients include:Shark Tank- and PE-funded fitness system startup: development of strategy to drive deep marketplace penetration to support D2C, Retail and B2B launches executed through interactive training platform and revised websites. 360-degree effort included channel development and associated messaging for numerous fitness professional verticals, as well as updated brand identity; trade show strategy, and management of creative and digital teams. Caused-based coffee company: creation of brand identity, comprehensive strategic marketing plan and complete website revision.Beverage Category & Frozen Entrée Category Startups: Marketing strategy buildout for DTC and retail launches, including market research analysis, consumer dimensionalization, package development, and development of pull through strategy.

Us

• Developing and managing complete sales/marketing budget, holding expenditures at or below budget.• Managing all paid ad accounts including digital media, social and trade.• Leveraging extensive knowledge of brand and target demographics to identify a strategic major media partnership opportunity with Moms Meet, an online community reaching an ecosystem of 2 million active users.

Us

• Developed strong strategic brand partnerships for targeted consumer engagement plays, reinforcing acknowledged industry leadership position.• Pioneered influencer program, identifying personalities in key demographics to champion brand mission of sustainability, nutrition, taste and quality.• Led complete packaging design overhaul across two brands and forty+ SKUs; created and implemented a project management system to streamline internal communication and processes to drive maximum efficiency of project.• Drove brand awareness by developing low cost, turn-key grassroots activations: Tuna Takeover sampling program; Keep 6 Share 6 loyalty program; Value Vault excess inventory sales program; I Tried My First Sardine awareness program; NYC Media Tour for Wild Planet Founder/President; Tuna Recipe Challenge in conjunction with Prevention magazine; Powered By Tuna athlete program; Tuna Pouch sample program• Created, developed and managed end to end all consumer giveaway activations.• Partnered with Director of Foodservice to establish brand positioning for newly developed sales channel, as well as creation of marketing activations.

Us

• Developed benchmarks for brand positioning, purpose, promise and personality, and built foundation for consumer communication.• Established brand guardianship and guided sales team in maintaining consistent brand presence across retailer and distributor touchpoints.• Identified key demographics and developed grass-roots marketing campaigns targeting natural moms, weekend athletes, outdoor enthusiasts and Registered Dietitians.• Ideated, designed and executed all creative marketing campaign activations for consumer and sales channels.• Led search for and managed relationship with Public Relations/Social Media agency; conceptualized strategy for campaign execution and granular content across all media and platforms.• Established relationships and negotiated media contracts with key editorial contacts, launching brand’s first national consumer ad campaign which provided significant value-add.• Engineered high-level strategy for consumer and trade events including booth design, marketing materials and run of show plan. Analyzed post-event quantitative and qualitative wins and learnings.• Launched national in-store retail sampling program, created training module, execution strategy, and consumer facing POS.• Produced B2B materials and retailer support collateral including shipper displays, shelf talkers, IRC coupons, channel strips, and others. •Managed first rebuild of company website, including development of all content and recipes.

Quincy, Massachusetts, Us