Consultant to and advised the CEO on business development to achieve growth goals. Bridjr is a Global transformation design and delivery consulting company; ranked Top 50 most innovative companies in Canada. Helping visionary leaders achieve their growth goals by creating unrivalled customer experiences that inspire their employees, delight their customers, and increase loyalty. Areas of expertise include human-centered, data-driven process helping clients increase sales, improve net promoter scores, and drive deeper employee engagement. Our clients typically achieve a 20X+ return on their CX investment.

New role reporting into the EVP, spearheading significant transformation to drive greater efficiency and real time meaningful customer interactions across the Retail continuum (Credit to Investments). Set the vision, targets and executed a sophisticated digital evolution in customer acquisition & deepening through a team of 6 AVP's & 50 cross functional experts. ➤ New structure drove over $250MM in incremental Yr. 1 revenue up 30% YoY and a 3% increase in key ‘New to Canada’ segment market share.➤ Accountable for the efficient deployment of $65MM in annual marketing budget through national mass market to hyper targeted programs, inclusive of positioning, marketing mediums, offer constructs, enterprise and sales management reporting, employee engagement & control functions.➤ Broke down traditional silos partnering with product, distribution and analytics teams leveraging AI to create real-time always-on personalized early tenure and deepening programs. New 'Agile' approach enabled data driven customer touchpoints increasing engagement metrics, cross-sell, usage & retention.➤ Created 6 distinct 'Centers of Excellence': Performance & Portfolio Management (Forecasting/KPI's), Mass & Segment Strategy, Program Management (Journey Mapping) & Channel Enablement (Change Management) resulting in 25% increase in employee satisfaction YoY.➤ Executive lead on enhancing omni channel experience across digital, mobile, call center and branch.➤ Secured new international vendors relationships expanding Scotia Bank's awareness and consideration within the 'New to Canada' and 'Student' Segments.

Led a team with a proven ability to deliver strong results in new Customer Acquisition for TD Bank. Continuously driving innovation to challenge the status quo and align with customers evolving needs. As the acquisition engine of the bank, the team explores new ways of speaking, interacting and servicing our potential customers to demonstrate value for money.

Led a team of over 40 Marketing and Communications Professionals to build and deliver strategies that accelerate sales relationships in the Institutional and Retail Asset Management space. B2B and B2C.

Led a team of Product Managers dedicated to the development, execution and ongoing management of a complex and prolific Mutual Fund product shelf sold through 5 distinct distribution channels.

Wealth and Retail

Deposit, Small Business & Payment Products