Sue Mcmaster Email & Phone Number

I am a strategic thinker.Before we talk about tactics, we must first have a clear sense of the big picture: who is the audience, what are the objectives, what must we achieve to be successful? Once we identify and crystallize our strategy, determining the tactics to fulfill the strategy is easy. And this applies if we are talking about fund development work for a non-profit or a communications plan for a corporate client: strategy must drive tactics. I will help you define and implement strategy and tactics to meet your goals.The other key thing about strategy is Marketing/Communications and Fund Development teams must work hand-in-hand: if you are planning to raise money, and the MarComm people aren't key players in the planning stages, your fundraising efforts won't be successful. The MarComm team raises the profile and generates excitement before FD asks for donations. MarComm also writes a targeted, focused fundraising proposition -- why should a donor support your work? -- and a riveting and urgent case for support which carefully defines the impact resulting from the money raised. This isn't everyday marketing collateral: this requires a well-crafted donor-centric approach which motivates donors to take action. If your team isn't achieving all that, call me; I can help.

Listed skills include Strategic Communications, Media Relations, Marketing Communications, Nonprofits, and 43 others.

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  Executive Director, Operations

  Global Philanthropic Canada Inc.

  Calgary, Ab, Ca