Sue Pretorius Email & Phone Number

Durban, Kzn, Za

South Africa

Durban Area, South Africa

Thenga is a global, online art gallery, we source and sell original African artwork, each uniquely hand crafted with its own story to tell.Thenga gives art lovers around the world access to buy original Contemporary African Art with confidence. We ensure secure online payment, expert packaging and safe delivery of our art all over the world.

Durban Area, South Africa

Development of the Elastoplast portfolio and Eucerin Body Category for the long term growth of Beiersdorf Southern. By defining and achieving net sales and market share targets and objectives through new business development opportunities for Elastoplast and the development and execution of the annual marketing plan across the Elastoplast and Eucerin Body brand responsibilities.Key responsibilities:o Annual marketing plano Consumer understanding and insightso Local pipeline & new product sourcingo New business development – new category penetrationo Marketing mix and communications strategy (ATL, BTL & Collaborations in the Medical Space)o Brand performance, profitability and budgeto Maximisation of return on investmento Input into customer marketing plan

Durban Area, South Africa

This role included strategic brand planning as well as product, artwork and campaign development and execution for category leading brands; Labello and Elastoplast both ATL and BTL. Understanding and keeping abreast of the trade environment and customer plans to ensure successful integrated communication solutions and promote mutually beneficial trading relationships to ultimately drive category growth.

Durban Area, South Africa

As the POS manager I worked across all Beiersdorf brands and in all relevant business channels in Southern Africa. I developed strategic POS plans and managed the execution thereof to support in-store promotional initiatives and drive long business objectives. This involved development of both temporary and permanent POS solutions for NIVEA, Labello, Eucerin and Elastoplast in both domestic and SADC channels, with the investment return on all projects being the ultimate goal. I invested a lot of energy into the design development and implementation of permanent NIVEA and Eucerin POS, bringing these brands to life on shelf in grocery and department channels (respectively)My passion was (is) in driving business and brand growth the wholesale and traditional trade channels. I complied a POS handbook to serve as best practice POS guidelines for this market for the region, which has been used in all developing countries in the region.

Umhlanga - Durban

H&A is a retail marketing company. At H&A research and strategic insight is used to create solid foundation for the design and production of creative POS solutions. H&A works with a wide range of products and services within diverse trading environments.My role :- Customer relationship building and account management. - Responsible for directing and managing comprehensive communication channels, from client to H&A and all the departments within.- Taking part in client strategy planning sessions; suggesting and commenting on retail marketing plans. - Briefing creative teams, direct creative brainstorms, steer and review graphic and structural output, to ensure that it is in line with the Brand's communicative and functional objectives. - Implementation and monitoring critical timing plans from brief to delivery date. - Manage budget allocation and monitoring.- Compilation of research and strategic insight for structural and graphic design direction. - Overseeing and sign off all production samples and manufacturing outputs. - Collate feedback documents for client's that consists of photo's of their displays in various stores. Positive and negative analysis on the overall outcome of the POS as well as suggestions and 'areas of improvement' for future in store activity.- Develop broad understanding of the restrictions and capabilities of advertising within the various retail environments (formal and informal)- Taken part in the shopper insight research for various brands.

Durban Area, South Africa

•Client briefing, creative debriefing, reverts, production planning and management, brainstorming with creative team, creation of creative and strategic PPT presentations•Strategic development of creative campaigns•Co ordination of media/channel planning. •I was responsible sourcing and producing all requests relating to my clients such as the management and implementation of TV and photography shoots, print campaigns, brand mall and in store activations.

Jhb

Completed an internship program which involved; consumer immersions, consumer research groups held by KLA. Project meetings and plannning product launches activations. BIBA workshops and product development activities. Contributed to Brutal Fruit launch parties and media planning. Projects completed in collaboration with the SAB insights team; competitor analysis and research into new variant development, briefing agencies on web design layout. I had exposure to trade merchandising, key accounts and budget meetings, Redd's T.V advert shooting, creation of the Brutal Fruit animated T.V commercial making process, all of which include extensive integration with a variety of the internal departments and agencies.

Honors, Strategic Brand Planning

B Socsci, Organisational Psychology, Industiral Sociology