ithacaINK is a strategic, humble marketing company that works with clients to match the ethos of their brand. No matter what the challenge, we are ready and excited to tackle it. We love what we do and we are here to help!- Our goal is creative quality products that meet your budget- Some of our top clients include DoorDash, NUUN, Siete Foods, Teatulia Teas, Be A Good Person, Wana, MUV, Boulder Int’l Film Festival, University of Colorado, EFAA, Make-A-Wish, and more.- Consult with brands to develop E-commerce sites/fulfillment that substantial improved revenue in first year.- Develop partnerships with nonprofit organizations; provided special give-back programs and discounts of 15%+ to optimize their fundraising efforts.

Goodbye Blue Monday is a 30-year-old Colorado custom merchandise company (screen print and embroider) that services 300,000+ clients, mostly by recommendation. • Created key account relationships with Teva, Honest Tea, Yeti Coolers, Yeti Bikes, NUUN, Teatulia Teas, Be A Good Person, Wana, Boulder Int’l Film Festival, University of Colorado, EFAA, Make-A-Wish, and more.• Grew client base from 0 - 800K+ by partnering with a new account base using creativity to help solve problems; became top salesperson for the team.• Consulted with brands by developing E-commerce sites/fulfillment that substantial improved revenue in first year.• Directs and professionally develops a team of 6; transitioned from order taking to prospecting, to target and land new clients.• Manages teams, creates new systems for efficiencies, and focuses primarily on revenue generation.• Developed partnerships with nonprofit organizations; provided special give-back programs and discounts of 15%+ to optimize their fundraising efforts. • Formed an innovative partnership with Madwire, a digital marketing company, eliminating annual marketing expenses by selling promotional products to their customers. Created marketing campaign with unique brand strategy to reach new target markets. • Started the first-ever social media presence for company across platforms with creative content.• Established the company’s first showroom to enable clients to experience the product as well as learn about the production process; built customer loyalty and account value by up to 30%. • Changed payment method from Net 30 to 50% deposit/50% delivery and added credit card as a payment option via sending secure link so clients can pay immediately with no delays; brought in 50% more immediate cash flow.

A publication for mainstream consumers eager to learn about natural products. Educates readers seeking healthier options for themselves and their families through engaging digital and print content.• Developed, created, and maintained new partnerships with clients in the Natural Food industry to increase revenue. • Grew client base from $0 - $600K+ by partnering with a new account base using creativity to help solve problems.• Helped to hire Editor in Chief and former colleague; relationship allowed for the opportunity to create strong thought leadership through unique editorial content.• Partnered with Mrs. Meyers to create an advertorial also pushed through social media as a value add.

Yoga Journal is a healthy living magazine devoted to health, exercise, and the yoga lifestyle. Hired to build partnerships, knowledge of industry, and alliances.• Cultivated new strategic partnerships that created revenue for marketplace section of the magazine.• Established strong relations with existing client base that let to increased ad spending• Executed strategic marketing initiatives and alliances for Yoga Journal's Online Directory; generated $500K+ in sales and secured all ads in three months that offered one-year exposure.• Worked with marketing, and editorial teams to develop new business; exceeded goals by 120%.

Managed and oversaw all aspects of the magazine including sales, marketing campaigns, and budgeting for this outdoor magazine for women. Hired by a previous co-worker because of publishing expertise and knowledge and relationships within the industry. • Hired and worked with the Editor-in-Chief to analyze reader research and determine editorial mix. • Organized internships for Colorado University students studying in marketing, sales, and events programs. • Developed programs for nonprofit organizations to help promote their mission to our readers.• Created national event partnerships to build awareness of the publication to targeted audiences. • Managed a team of 8, plus independent contractors.• Secured revenue to support magazine and worked with editorial team to create the best content for readers and advertisers; generated 65% of the company sales revenue.

Only person hired after Women’s Adventure magazine folded because of successes at the company.• Created customized special sections for the magazine. • Worked with editorial and promotional teams to determine content.• Identified an untapped client base and generated new revenue; consistently exceeded annual revenue goals.• Worked with independent contractors regularly to develop magazines within magazines.• Created in mini-magazine and handled all aspects from hiring writers and designers to getting advertisers to support section.• Built strong relationships in the bike industry and launched a “cycling for women” special section partnering with companies like Trek, Giant, Yeti, Cannondale.

Founded by Billie Jean King in 1974, Women's Sports & Fitness is a lifestyle magazine for the passionate woman athlete. Only person to stay on with magazine while ownership changed to Conde Nast. • Worked with Giant bikes to create a new market targeting women; increased sales by 75%.• Managed the New York office of this Boulder-based publication. • Hired, trained, and expanded a successful, high-performing sales team.• Maintained long-term client base while bringing in new clients each year; surpassed annual revenue goals.

A publication focusing on the latest news, videos, scores, and more on the biggest sports, including NFL, NBA, MLB, NCAA, NASCAR, and more. Hired because of my knowledge of media buying and love of sports.• Created, organized, and implemented events that helped build brand identity.• Developed marketing strategies for individual accounts.• Produced sales and marketing tools for sales staff presentations.

Saatchi & Saatchi is a global communications and advertising agency network offices in many different countries. Hired out of school because of my statistics and analytical background and interest in advertising. • Managed Proctor and Gamble product marketing to develop highly-visible programs.• Evaluated and determined media buys.• Conducted media research and tracked analysis of the competition.