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As a seasoned media executive, I've had the privilege of driving innovation and growth within a dynamic, complex media ecosystems for industry leaders like Comcast and IKEA. I excel in building strong, collaborative teams, understanding consumer behavior at a deep level, and leveraging data and insights to craft strategic, innovative media solutions that drive business success.
Moorestown Township Public School
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Moorestown Township Public SchoolPhiladelphia, Pa, Us
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Area Marketing ManagerIkea Feb 2021 - Dec 2023Delft, Zuid-Holland, NlTransformed regional marketing operations by building a high-performing team through strategic planning, analytics, and local market collaboration. Developed a marketing and consumer insights training program for 100+ marketing and sales personnel, boosting regional marketing competency. -
Country Consumer And Customer Engagement Lead (Paid Media, Crm & Loyalty Director)Ikea Aug 2017 - Feb 2021Delft, Zuid-Holland, NlCollaborated with global and US stakeholders to refine IKEA's global marketing strategy, balancing brand positioning, commercial requirements, and consumer-led communications - improved brand metrics, short-term and long-term ROI. Led the seamless migration of the global customer database, enhancing customer communications and data analytics. Managed Media and CRM Agencies of Record (AORs), driving successful contract negotiations, strategic planning, execution, and budget management.
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Chief Client Officer/Media DirectorEngage Media Dec 2016 - Aug 2017Led new client development initiatives with a specialized focus on the SMB retailer category. I developed and implemented customized media strategies, driving increased brand visibility, customer engagement, and sales growth for SMB retailers. Established co-op programs with various manufacturers, maximizing client marketing investments through mutually beneficial partnerships.
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Executive Director, Media StrategyComcast Feb 2014 - Nov 2016Philadelphia, Pa, UsDeveloped and executed media strategies for the XFINITY brand, aligning business and marketing goals with consumer segments - increasing brand favorability, consideration and subscriber growth. Co-created and managed high-profile partnerships, such as the Olympics and Oscars, enhancing brand visibility and engagement. Established the Content Creator Playbook to standardize strategy, planning, and metrics trackingManaged the Media Agency of Record (AOR), ensuring strategic alignment, effective execution, and budget management. -
Senior Director, MediaComcast Feb 2012 - Mar 2014Philadelphia, Pa, UsMaximized impact of $150MM media budget and $1 Billion in owned assets resulting in brand favorability, engagement, and subscriber growth.
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National Director, MediaComcast Apr 2004 - Feb 2012Philadelphia, Pa, UsLed the selection and management of digital and traditional media agencies, overseeing media planning for residential products and exceeding subscriber growth targets. Launched the Comcast Internet Essentials program, expanding internet access to underserved communities. Directed media strategy and execution for Comcast Business, driving subscriber growth in the SMB segment.
Sue Slominski, Mba, Pmp Skills
Sue Slominski, Mba, Pmp Education Details
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Rutgers University - CamdenMarketing -
University Of New OrleansMarketing
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Rowan College At Burlington CountyGeneral
Frequently Asked Questions about Sue Slominski, Mba, Pmp
What company does Sue Slominski, Mba, Pmp work for?
Sue Slominski, Mba, Pmp works for Moorestown Township Public School
What is Sue Slominski, Mba, Pmp's role at the current company?
Sue Slominski, Mba, Pmp's current role is Accomplished Marketing & Media Executive | Media Strategy & Investment.
What is Sue Slominski, Mba, Pmp's email address?
Sue Slominski, Mba, Pmp's email address is su****@****ast.com
What is Sue Slominski, Mba, Pmp's direct phone number?
Sue Slominski, Mba, Pmp's direct phone number is +121597*****
What schools did Sue Slominski, Mba, Pmp attend?
Sue Slominski, Mba, Pmp attended Rutgers University - Camden, University Of New Orleans, Rowan College At Burlington County.
What skills is Sue Slominski, Mba, Pmp known for?
Sue Slominski, Mba, Pmp has skills like Integrated Marketing, Media Planning, Media Buying, Digital Media, Marketing Strategy, Online Advertising, Advertising, Marketing, Strategic Partnerships, Social Media Marketing, Digital Marketing, Competitive Analysis.
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