Sue Souter Email and Phone Number

Sue works with companies in a range of markets to build compelling story-led PR campaigns aimed at reaching key audiences to move the dial on awareness and growth.She likes to work with marketeers who get the power of story as part of a business’s USP and liaises with teams of passionate, innovative in-house communicators to make their brands famous in their space.Pressante is a new agency venture for Sue - pronounced pressantay - Italian for pressing or urgent - which not only reflects the culture around fast-paced media relations campaigning, but is also a call to action on climate change. Having just gone through a green energy home conversion of her own in Cheshire, Sue invites clients to include in their PR strategies a strong focus on comms around their response to the climate emergency and to do something 'pressante' about it.Sue has been developing brand-building campaigns using PR for nearly 35 years. She believes that PR is a must-have tool in business, delivering campaigns that drive powerful independent endorsement of companies, building knowledge and trust. Positive media coverage and compelling online content development are at the heart of most of her programmes of work. She has also run lobbying and internal communication campaigns. The passion for story-telling comes from a journalist background and high standards of news nouse and creative writing is instilled in everyone who works with Sue. Specialties: consumer brand building, creative news management, social media consultancy, reputational auditing, newsletters, press office, issues and crisis management, content training.