Sue Ashton Email and Phone Number

Advise businesses and train teams on creative solutions using data science, machine learning, AI, analytics, advanced mathematics, statistics, and algorithms. Clients include C-Suite leaders in healthcare, advertising marketing, insurance, energy, banking, telecom, and education.- Collaborated with senior stakeholders to define analytics roadmaps, aligning machine learning initiatives with strategic business objectives.- Spearheaded the adoption of machine learning models, improving operational efficiency by 21% through predictive analytics.- Delivered analytics and machine learning solutions for diverse industries - healthcare, education, entertainment, and advertising.- Led teams of data scientists and analysts in developing end-to-end data pipelines for customer segmentation, demand forecasting, visualization, and personalized recommendations.- Built automated dashboards and risk models to improve decision-making and optimize outcomes.- Acted as a mentor, helping aspiring professionals transition into roles in data science and analytics.- Served on an invitation-only Risk Model Advisory Committee for healthcare services, collaborating with executives from Mayo and Cleveland Clinics.

As an Advisor to Chief Quality Officer, I received award nomination accolades by the Hospital’s Director for comprehensive data analytics and reporting on several high-visibility projects. HIGHLIGHTS: - Developed hospital’s first benchmark analysis on topics including race and gender mortality rates, and created dashboards and reports using Tableau, SQL and Excel. Partnered cross functionally to collect data and develop study designs. - Enhanced patient care outcomes by monitoring and improving KPIs, and delivered actionable insights to C-suite executives, directly influencing strategic decision-making.- Optimized scorecard accuracy and reliability by streamlining SQL code and leveraging Power BI and Tableau for advanced visualization. - Served as a senior technology advisor and key influencer for a major organizational opioid safety initiative, collaborating with stakeholders across pharmacy, internal medicine, and nursing.- Mentored, trained internal cross-functional teams, and recruited clinical data analysts, fostering a culture of innovation and continuous learning in advanced analytics techniques.

At an Omnicom agency, in just 6 months, I optimized DSP (demand side platforms) and saved digital marketing monthly spend by $M to $MM; led the turnaround of this underperforming group of millennial analysts and strategists and transformed them into a collaborative, highly-productive team regarded for delivering timely projects for this data-driven marketing, media planning and buying agency. HIGHLIGHTS:- Oversaw analytics and reporting in programmatic investment.- Managed digital marketing budget & spend, collaborated with e-commerce strategy team in NYC. - Created multivariate and regression analysis model to determine the best performing creatives for biddable investment client in NYC. - Optimized DSP (demand side platforms) and saved digital marketing monthly spend by $M to $MM, frequency to conversion, time lag and inventory (fraud & viewability).- Turned around a lackluster millennial team in less than 3 weeks. Mentored, trained and empowered junior analysts.Client: AT&T

I built and implemented organization’s first enterprise data architecture, system and governance framework key to directing strategic digital marketing campaigns and targeted social, search, email and web analytics.HIGHLIGHTS:- In less than 3 weeks of joining, I reinvigorated long-stalled efforts by gaining our CFO’s buy-in for investing in a BI dashboard. - My team of analysts and consultants drove a forecasted donation increase – by converting donor prospects using 5-year data to conduct predictive pricing analysis. - Relied on by CMO for analytics key to establishing realistic pricing for our high-profile marketing campaign with Dallas Cowboy QB Troy Aikman.

In just 9 months, I tasked with translating and supporting client requests into troubleshoot, product implementations and custom feeds for Fortune 500 clients using VBA, SQL, Tableau, SSIS/SSAS/SSRS, Agile/Scrum methodologies, and Travel management system GDS such as Galileo, Apollo, Worldspan and Amadeus.I identified an opportunity for process improvement with immediate impact. The result? Automation of manual updates across 100 servers that reduced the process time from days to seconds.Clients: Fortune 500s

I provided online and classroom-based advanced-level Mathematics and Statistics instructions from Calculus to Linear Algebra to Applied Business Statistics and Computer programming including Python, R, Java, SPSS, SAS and Matlab. My students included not only college students, but also global executives and career professionals who attended institutions from all over the world.

As the sole client-facing Data Modeling SME, I translated, created and developed CXO requests into quantitative marketing platforms with reports and KPI dashboards. HIGHLIGHTS: - Delivered reports and analyzed data that supported end-to-end nationwide integrated marketing campaigns benefitting Fortune 500s including Kraft, Pizza Hut and Hyundai.- Aggregated consumer data from various data sources such as client subscriber databases, third party consumer database and additional consumer data from Experian. - I took the lead on market segmentation, data architecture/modeling, data cleansing, DWH and ETL, and delivered deep dive reports in record time. - Jumping in with a “roll up your sleeves/all hands on deck,” I led a team effort to salvage a stalled first critical delivery to Kraft – the firm’s then newly-acquired and largest key account.Clients: Kraft, Pizza Hut, Nestle, Hyundai, Suzuki, Carnival Cruise, U.S. Air Force, Frito-Lay, and PepsiCo.

I spearheaded a comprehensive, concept-to-execution marketing strategythat supported GE’s post-acquisition launch of a groundbreaking wirelessmonitoring technology for the healthcare industry.Respecting my background in product design, development and mathematics,I immediately earned the trust of engineering to grasp technical complexitiesand create effective marketing collateral.This cutting-edge technology was marketed nationwide to leading hospitalsand medical institutions.Clients: Mayo Clinic, VA hospitals

In just 8 months, I led a team that increased lead generation 4X and improvedcustomer response rate to 10% via customized and integrated marketing andcommunications campaigns.I oversaw the development of pricing, ROI models and forecasts for $MMcontract negotiations.

In these roles I led teams that uncovered global market and productopportunities, marketed Wireless Internet User Experience applicationsand API software and network management solutions for leading telecomtechnology industry forerunners.In addition to liaising between Telecom Service Providers, Vendors/SuppliersCXOs, internal finance and legal teams to manage intellectual property andlegal issues, I led teams that developed software, pricing structures, integratedsolutions and negotiated global partner contract agreements.I am proud of organizing end-to-end logistics for the first user conference injust two months – an event that achieved >90% attendee satisfaction rates.I played an integral role in developing market strategy, product requirementsand product roadmaps in collaboration with Engineering, Sales and Clients,and also contributed to Mobile Apps and User Experience API development.

Rapidly promoted while making the successful transition from SoftwareDevelopment to Market Analysis and ultimately Product Developmentleadership – it feels like my team accomplished a lifetime of achievements injust four years. Highlights are below:- Reduced wireless network planning time by 50% while increased networkcapacity by 30% via concept-to-market launch development of a patentednetwork frequency planning product embraced by telecom leaders andstartups alike during period of industry growth.- Motivated and developed team of 7 Ph.D.’s that performed RF engineeringand testing; presented demos to trade shows, internal and external leadershipand stakeholder audiences.- Led state-of-the-art wireless technology product development andcommercialization that supported wireless network optimization and expansionfor global service providers across five continents.- Managed partnership with German-based research group.- Developed creative solution that reduced product release process from twoweeks to two hours.DATA ANALYTICS- CXO go-to for key market trend, competitive analysis and forecastingstrategic to customer and investor positioning.- Established as an industry analyst resource for groups including Gartner andIDC.- Analyzed millions of mobile user and network data, and conducted primaryand secondary market and competitive research.- Created monthly competitive intelligence newsletter regarded as gold-standard data by Executive Leadership for marketing plan/policy direction.Clients: Sprint, Deutsche Telekom, Optus (Australia), Vodafone UK, OrangeUK, France Telecom (now Orange), and Cellcom (Israel).