Sue Auclair Email & Phone Number

Boston, Massachusetts, Us

Marketing and PR for JAZZ NIGHT at Long Live Roxbury, a mighty fine brewery in Boston. Live jazz, Latin jazz, reggae and more . . . a FREE series designed to give back to the community and offer high quality music to everyone.

This is a wonderful documentary film about jazz funerals and I have been booking screenings, overseeing marketing and PR for the film in various markets around the U.S. and a few in Europe as well. The brilliant filmmaker is Jason Berry who also is an author and respected journalist.

Worked on several concert tours for this very special, Grammy® Nominated choral ensemble!

Public relations and marketing with an emphasis on music, the arts, entertainment and media. With close to 40 years working with two of the best concert promoters in the world, namely Fred Taylor and George Wein, I am almost holding a "Business School" degree in entertainment promotion and marketing.Clients have included The Newport Jazz Festival, The Newport Folk Festival, HT Productions, Scullers Jazz Club, The Boston Globe Jazz Festival, The Tanglewood Jazz Festival, The Cabot Theatre, Boston Baroque, Discovery Ensemble, Chorus pro Musica and many, many concerts and fundraisers. https://www.sueauclair.com

Hired to do marketing and PR for a fundraising event for this small but mighty music school in Boston's inner city, I found out that they needed 'everything' to make their event sing. I hired the ten time GrammyR winning a cappella vocal group Take 6, oversaw the ticketing, the event itself, the reception and much more. Got the school a ton of press and recognition in Boston for the first time.

In the time of COVID-19, I have promoted Dr. Katherine Gergen Barnett, Vice Chair of Primary Care Innovation and Transformation and Program Director Family Medicine Residency at Boston Medical Center be heard in the Boston area media. She is a primary care physician and with this world-wide crisis, her expertise was very much needed.

Percussionist, multi-instrumentalist Mino Cinélu is world renowned as one of the key backup musicians with performers such as Miles Davis, Sting, Weather Report, Kate Bush, Herbie Hancock, Peter Gabriel, Stevie Wonder, Lou Reed, Kate Bush, Vicente Amigo, Dizzy Gillespie, Pat Metheny, Kate Bush, Branford Marsalis, Pino Daniele, Earth, Wind & Fire and Salif Keita among hundreds of others.In 2020, he released an album titled SulaMadiana with trumpeter Nils Petter Molvaer. I worked on Mino's branding and marketing worldwide including his public relations. A wonderful story. aired on PRI's The World.

Fred Taylor approached me in 1981 about handling PR for Miles Davis's comeback after a 7 year hiatus. We worked together so seamlessly, that we just never stopped. Together we worked perhaps over a thousand shows and we also collaborated on the launch of Scullers Jazz Club for the first 11 years. Fred passed on to that great stage in the sky.

The Cabot is a small theatre--850 seats, so I wore many hats including writing the proposal to take over the running of the theatre with Fred Taylor. I am a hands-on professional who does what it takes to sell events. Branding, advertising, publicity, artist acquisition, creation of media events and business development are just a few of the many tasks for this non-profit theatre.•Marketing and PR for about 100 concerts & events, 200 movies, kids shows and key fundraisers per year.•Raised attendance by 600% in 3 years.•Oversaw the design process, copywriting and build out of The Cabot's website.•Daily website updating and building of shows and other events on The Cabot website•Design and development of several weekly detailed Constant Contact emails with links, photos, dates and times to every show and film on The Cabot schedule--this email sells tons of tickets!•Oversight of the design and details of all advertising: print, radio, TV, posters, street team flyers, billboards, special marketing collateral along with purchases, schedules and sponsorships.•Oversight of individual sponsor logos to Cabot advertising, billboards, marquee, and so forth•Build out of all of The Cabot's public relations work including copywriting, design and distribution of press releases and followup with media as well as media attendance, media parties and the like.•Frequent Facebook posts, boosts and advertising designs for these.•Detailed work with performing artists' management companies, booking agencies & marketing firms including marketing plans, website, images, graphics•Development of detailed marketing spreadsheets for concerts with costs per show•Announcements of shows in sync with artists/bands tour announcements•Copywriting and editing of artist bios•Assistance with certain artist acquisitions & potential board members•Invitations to movers and shakers in entertainment•Introduced consultants for our films & live concerts.•Obtained liquor sponsors.

Boston, Massachusetts, Us

Development of extensive media coverage for this 40 year old Boston organization that presents very fine Baroque music performed on authentic period instruments.

Soup to nuts publicity and promotional work for this prestigious jazz festival. Never stopped getting great press and keeping the name out front regionally and internationally. Worked with all of the jazz giants and legends including Miles Davis, Dizzy Gillespie, B.B. King, Buddy Guy, Diana Krall, Ray Charles, on and on. Over 25 bands and artists each year for 21 years. Facilitated the comeback of part of the festival to the Newport Casino at the International Tennis Hall of Fame. That launched a Friday evening event kicked off with a gala champagne party on the world-famous Horseshoe Piazza. Highlights included concerts there with Wynton Marsalis, Tony Bennett, Eartha Kitt, George Benson and many others. This event became the most profitable piece of the entire annual festival.Marketing activities included development of media sponsorships with Boston and Providence TV and radio stations, management of radio promotional opportunities on over 30 regional jazz shows and extensive work with corporate sponsors such as JVC, Mercedes and BET.

This great and historic festival featured over 20 bands and individual artists each year, including such legends as Bob Dylan, Willie Nelson, Mary Chapin Carpenter, B.B. King and hundreds of other artists.Marketing activities included development of media sponsorships with Boston, Martha's Vineyard and Providence radio stations and Boston and Providence TV, management of radio promotional opportunities on over 30 regional folk radio shows and extensive work with corporate sponsors such as Ben & Jerry's, Dunkin' Donuts, Starbucks and Red Bull.

Founded and built this now world-class jazz club for the DoubleTree Hotel along with concert promoter Fred Taylor who came on board one year after the club was launched. This former hotel "lounge" was transformed into one of the key boites to hear jazz, world music, cabaret and other styles of music in a concert club setting. Hundreds of artists appeared there--some of the most highly regarded artists in jazz and related musics include Eartha Kitt, Bobby Short, Ahmad Jamal, Marian McPartland, Ellis Marsalis, Harold Melvin & The Bluenotes, Grover Washington, Jr., Ray Brown and many, many more.Developed a promotion with the DoubleTree restaurant called "Cookin' With Jazz" which was hosted by Ron Della Chiesa with special guest chef Joyce Della Chiesa. Packed and sold out all shows and the restaurant with this promotion. Other highlights include TV shows taped and produced at Scullers and aired on WGBH TV.

Graduated With Two Bachelor Of Music Degrees, Jazz Voice And Classical Voice

Certificate, Television Production

Financial Accounting