Co-owner and director of a property investment and management company which specialises in single let houses, flats and multi-let shared property. The business has been built from humble beginnings and continues to convert neglected property into good quality rental accommodation. The company prides itself in providing a quality service to tenants and putting empty property back on to the rental market. We are members of the local Responsible landlords Association and the National Residential Landlords Association. We have followed a strategy of on-going education with market leading training programmes and mentors and have gained the respect of our peers and those engaged in upholding standards of the property and service provided.Quality Yorkshire Homes has a proven track record of buying, refurbishing and renting property profitably.

Reporting to the CEO, responsible for business development with local authorities and health commissioners for social care supporting adults with learning and physical disabilities, autism, mental health and acquired brain injury.Lifeways is the leading independent provider of support for adults in Great Britain with a turnover of £270m and employs over 11,000 staff.

Responsible for sales and marketing to B2B customers such as CCGs and health professionals and for B2C marketing to relatives and influencers of customers requiring brain injury rehabilitation or living with autism or disability.

Reporting to the CEO of the National Fostering Agency, responsible for the marketing strategy and all above-the-line and below-the-line marketing to recruit foster carers and attract pupils to special schools across the UK. Annual budget £3 million. Interim position.• Implemented new team structure• Identified £500K savings (per year)• Launched new multi-brand, multi-channel acquisition campaign using new digital channels and new creative (digital, video, print)

£265M annual revenues 35,000 properties 10,000 employees Housing and careResponsible for the marketing strategy and all above-the-line and below-the-line marketing across England. Developed marketing from brochure to digitally led. Key responsibilities include on-going positioning and managing of the Anchor brands across all touch points; managing event strategy; developing new services; managing media buying; developing creative strategy and managing creative agencies; managing the internal studio design team used by whole organisation; managing the web development agency and developing digital strategy; managing research.• Increased unprompted brand awareness from 2% to 15% in five years through optimising advertising, PR and events, improved promotional material and online activity (PPC, display, social, content)• Developed new website and digital, eCRM and social media strategy increasing website unique visitors by 10% and email sign ups by 100% in one year• Introduced several initiatives to improve marketing materials such as the introduction of templates to print materials for over 1,000 different users and the automated bespoke digital printing of prospect brochures (online and via call centre)• Supported sales team activities to healthcare professionals (hospitals, GPs, etc.)• Launched two retirement villages (95% sold off plan) and several other leasehold developments, developing the full mix of sales and marketing activities• Reduced marketing budget by 35% in real terms over five years

Hanover Housing Association£85M annual revenues 19,000 properties 700 employees Retirement housing• Increased new property sales +100% in first year and +25% following year in difficult market through clear customer proposition, improved creative and creating new sales team• Created and implemented new brand positioning across the group• Developed new creative toolkits for property sales, rentals, B2B and corporate communicationResponsible for Marketing and Sales across England. Key responsibilities included:- developing the marketing strategy to increase brand awareness and drive sales- developing advertising strategy and campaign planning- developing and implementing a public affairs strategy- managing press relations- managing sales team and internal design team- brand guardian.

Disneyland® Resort Paris, France1,220 million € annual revenues 14.5 million visitors 12,500 employeesResponsible for sales & marketing to the Paris Tourist market. Developed and implemented new integrated sales & marketing plan (above and below the line) both pre-arrival and in market, B2B and B2C.• Increased sales from Paris hotels by 82% vs prior year• Increased attendance from Paris tourist market by 18% vs prior year • Created new B2B partnerships and events with Paris tourist industry including the Paris Tourist Office, Regional Tourist Boards and private hotel groups to promote the destination via joint ventures, promotions and press relations• Managed pre-arrival PPC, SEO, eCRM and digital campaigns to increase ticket sales• Implemented new sales procedure and systems to increase pre-arrival ticket sales via tickets sellers, tour operators and on-line agents• Developed new creative guidelines and rolled out new sales tools for Paris market• Set up new Paris Tourist department including the recruitment & training of 4 field sales agents

• Headed multi-divisional taskforce which obtained renewal of the contract between Disney and Eurostar.

• Negotiated the successful signing of two new sponsorship agreements

Responsible for the branding of the seven Disney hotels; for the strategy, creative and production of communication to 8m guests on-site and for the overall brand positioning, product development, marketing and sales of Disney Village entertainment complex..• Re-positioned Disney hotels before the opening of five third-party hotels on-site in 2002• Increased annual revenues of Disney Village entertainment complex by 8.5% in 2003 to 89m€• Increased guest satisfaction of Disney Village by 5pts over 4 years• Press spokesperson at launch of Walt Disney Studios Park in 2002• Increased attendance to four annual music festivals in Disney Village by +15%

Responsible for the European advertising & media plans including management of media agency and creative agency. Multi million pound annual budget.