Sue Barrett

Sue Barrett Email and Phone Number

Founder and Managing Director @ Barrett Consulting Group Pty Ltd
Melbourne, VIC, AU
Sue Barrett's Location
Melbourne, Victoria, Australia, Australia
Sue Barrett's Contact Details

Sue Barrett work email

Sue Barrett personal email

n/a
About Sue Barrett

In an era where AI and automation are reshaping industries, Sue Barrett is a pioneering business leader, strategist, and change agent who champions the development of human-centric skills that technology cannot replace. As CEO and Founder of Barrett Consulting Group, Sue empowers individuals and organisations to thrive through empathy, ethical judgement, collaboration, and strategic thinking and action. Her initiatives enhance emotional intelligence, business acumen, and communication, helping people navigate the complexities of the modern workplace, client and stakeholder relationships, and secure their careers in an ever-evolving landscape.Sue's expertise in strategy, coaching, and training drives sustainable business growth by cultivating critical skills like complex communication, negotiation, value-based selling, and stakeholder engagement. She raises awareness of our interconnectedness as a foundation for empathy, compassion, decency and ethics, which in turn informs our moral cognition – our capacity to ‘do the right thing’ in business and life. Sue enables professionals to engage with diverse perspectives find common ground, and build consensus and trust, leading to better solutions and outcomes. Sue is committed to a fairer, sustainable future where human capabilities and relationships remain at the forefront of success.Business & Community ImpactBusiness and Sales Transformation: Sue’s systems thinking approach helps businesses develop high-performing sales teams who sell better faster, break down business silos, foster cross-team collaboration, and create inclusive, highly productive client-centric cultures. Her work fosters continuous learning, collaboration, and innovation.Community Leadership and Activism: Known for her clarity, and strategic and frontline leadership, Sue is deeply committed to social justice, gender equality, climate action, and integrity in politics and business, empowering citizens to engage in democratic processes and champion progressive, human-centred values and principles.

Sue Barrett's Current Company Details
Barrett Consulting Group Pty Ltd

Barrett Consulting Group Pty Ltd

View
Founder and Managing Director
Melbourne, VIC, AU
Website:
barrett.com.au
Employees:
14
Sue Barrett Work Experience Details
  • Barrett Consulting Group Pty Ltd
    Founder And Managing Director
    Barrett Consulting Group Pty Ltd
    Melbourne, Vic, Au
  • Barrett Consulting Group Pty Ltd
    Founder & Managing Director
    Barrett Consulting Group Pty Ltd Jan 1995 - Present
    Caulfield South, Vic, Au
    Barrett is a consulting and education firm specialising in human-centred communication and sales.We help people and businesses engage, communicate, and sell better. Established in 1995, Barrett works with business leaders, L&D professionals, sales and service teams, and internal and corporate services teams across the private, public, not-for-profit, and government sectors in both Australia and overseas.By partnering with Barrett you will be able to:- Ignite the power of soft skills to transition to Industry 5.0- Sell Better faster with less execution risk- Fuel continuous learning and speed up the learn-to-earn curve- Access a human-centred communication and sales toolbox- Break down silos and build bridges of collaboration- Ensure clients and stakeholders are heard and understood- Attract and retain top talent and clients you wantWe believe everybody lives by selling something.We can be contacted on (+61) 3 9533 0000 or contact@barrett.com.au
  • Barrett Consulting Group Pty Ltd
    Sales Writer: Barrett Sales Blog, Www.Smartcompany.Com.Au, The Public Accountant, Brw
    Barrett Consulting Group Pty Ltd Feb 2007 - Present
    Caulfield South, Vic, Au
    Sue Barrett is one of the leading voices commenting on sales today. Her ability to distill complex ideas and relate them to life’s everyday challenges and opportunities has readers leaving with a stronger understanding of “self” and how they can begin to achieve excellence through purposeful action.Sue has written and published 21 books and 700+ articles on the world of 21st Century selling including topics on sales philosophy/culture/ethics, sales leadership, sales coaching, sales training, selling skills, sales mindset and resilience, neuroscience in selling, etc. Sue is regarded by many mainstream business press publishers & editors as one of the most authoritative thought leaders reporting and commenting on the selling profession and sales operations in Australia today, with her company's articles featuring weekly in the BRW & Smart Company, as well a bimonthly in IPA's magazine The Public Accountant.Sue is also responsible for developing and publishing the Barrett Annual 12 Sales Trends Report."To Whom it may concern, I first approached Sue Barrett to write for SmartCompany when it launched three years ago (in late 2006). I approached her for several reasons. Firstly she had a unique approach to selling. She looked beyond the quick sell to explain to people how to build sustainable and profitable relationships. Secondly she was a great presenter. Many sales people on the circuit turn people off with a very pushy, gimmicky approach and Sue presents as highly intelligent, caring, ethical and extremely positive.Sue, week after week, serves up terrific, intelligent copy that is thoughtful, insightful and extremely helpful for our readers. She is also very professional and adheres to deadlines.She is been part of the reason SmartCompany is so successful."Amanda Gome, Former CEO | Private Media (www.smartcompany.com.au and www.crikey.com.au) now Publisher, BRW, SmartInvestor, Asset at Fairfax Media.
  • Www.Salesessentials.Com
    Founder & Ceo
    Www.Salesessentials.Com Mar 2013 - Present
    www.salesessentials is the essential resource for people anywhere in the world to enhance their sales capabilities and sell betterUsing www.SalesEssentials.com you will sell better by developing the fundamental knowledge, skills and mindset of successful sales professionals without compromising personal integrity.The Sales Essentials online sales education and resource platform comprises three core areas:Sales Publications – e-books, whitepapers, sales trends reports, sales blogs, etc.Sales Training – online sales training programsCurrently in trial stages, ask us whether you can participate.Sales Tools – sales assessments, tools and templatesYou can access www.salesessentials.com from anywhere in the world.Regardless of where in the world you are, you can access sales education, information, knowledge, tools, assessments and templates to help you in your sales career and on your sales journey.You can:Read, watch, listen and write about salesLearn, develop and continuously educate yourself in the sales professionAssess, measure, compare, decide and check your sales progressLet us know what you think. www.salesessentials.com is for everyone in business: for salespeople, business entrepreneurs or for anyone who wants to know about how selling works, why it is important and appreciate that selling is everybody’s business and everybody lives by selling something.You can choose as little or as much as you like on Salesessentials.com to help you achieve your sales goals and objectives. It’s available to you 24/7.Salesessentials.com is designed and built by an international and intercontinental team with a global market place in mind.Welcome to www.salesessentials .com we hope you really benefit from being part of our sales excellence community.
  • Selling Better Movement
    Founder, Advocate & Activist
    Selling Better Movement Nov 2016 - Present
    Selling Better ManifestoWe have created The Selling Better Movement with the hope it will help people understand that there's a better way of doing business. A way in which we can all be prosperous.The Selling Better Movement is an ethical and human-centred selling ethos underpinned by a practical selling philosophy. The modern business landscape offers a world of possibility. More and more people are stepping out to unearth new opportunities, bring ideas to market, start organisations, and connect and engage in new and exciting ways.Everybody lives by selling something. Whether we think of ourselves as sales people or not, if we have an idea, product, service, skill, talent or opportunity that can benefit someone else, we need to be able to sell.The profession of selling has been hijacked by the bad behaviour of a few, leaving a negative perception of selling and sales people as a whole. However, selling is a vital life skill that allows opportunity to flourish.The Selling Better Movement is about consciously reclaiming and practicing the true essence of selling. Why Create a Manifesto?At Barrett, we've been studying, researching, modelling, promoting and educating people on a better, human centred approach to selling since 1995. We call it our ‘Selling Better’ philosophy and practices, and we believe the time has come to make a stand. Selling Better is a compelling argument based on decades of specialised experience and a powerful case for changing the way we sell. This manifesto represents a declaration of our intentions to consciously reclaim and practice the true essence of selling.To join the Selling Better Movement contact us on (+61) 03 9533 0000 or contact@barrett.com.au. Please checkout www.sellingbetter.com for the details of our Manifesto.
  • Energylab
    Mentor
    Energylab May 2024 - Present
    Chippendale, Nsw, Au
    Australia’s largest climate tech startup accelerator and innovation ecosystem dedicated to reaching net zero emissions
  • Monash Business School
    Facilitator & Program Designer: Narratives, Presence & Presentation
    Monash Business School Jun 2018 - Present
    Melbourne, Au
    Working with Jonathan Matheny, PhD, Director of Program Development, Leadership & Executive Education, at Monash Business School, Monash University, co designing and facilitating the Narrative, Presence & Presentation program for 1st and 2nd year MBA students.
  • Chatty Café Australia
    Board Member
    Chatty Café Australia Dec 2022 - Present
    Melbourne, Vic, Au
    The Chatty Cafe Scheme Australia (CCA) is a registered ACNC Charity aiming to enable communities to re-connect and along the way reduce loneliness and social isolation by encouraging customers to sit at 'Have a Chat' tables and chat to other customers, residents or friends who also are open to a chat - strengthening community spirit, improving mental health and increasing resilience, by encouraging & enabling people from all demographics to connect in their local community. Social community and commercial venues invited to join up include cafes, restaurants, clubs, pubs, libraries, hospitals, community centres, neighbourhood houses, church halls, retirement homes etc. Anywhere people can get together and enjoy a chat! Everyone is welcome- Recipient of Bayside Council Annual Community Grants 2020-21 - to establish 150 'Have a Chat" tables at social venues around Bayside, or alternatively, dependent on Covid_19, provide online "Chat" sessions or phone calls to isolated residents. Includes the recruitment and training of 25 local Volunteer Ambassadors.Recipient of 2021 VicHealth "Re-imagining Health" grant to engage 50 local venues to join Chatty Cafe Australia. www.chattycafeaustralia.org.auhttps://www.facebook.com/chattycafeaustralia/
  • Media Stable
    Commentator, Presenter, Interviewee On Sales & Business Growth & Ethics
    Media Stable Jan 2020 - Present
    Perth, Western Australia, Au
    Strategist, Educator, Writer, Researcher, Business Consultant Specialising in Ethical Sales & Business Strategies, Systems & Ethos for a Sustainable FutureTestimonial: Sue is simply the best writer on sales issues that I've ever come across. That reflects her highly organised thinking about sales issues and her drive towards solving real-world problems. She's also a delight to work with. David Walker, Principal, Shorewalker DMS.Areas of Expertise: Sue's a Strategist, Writer, Philosopher, Researcher, Change Agent and Activist with over 30 years’ experience in ethical, human centred sales strategies, systems, practices and business transformation. Having worked across nearly every industry, Sue is the perfect commentator and advisor on how organisations and teams can transition to a sustainable future and stay in business for all the right reasons.About: Founder/CEO of Barrett (Est. 1995 a business consulting and education firm specialising in ethical sales), Sales Essentials and Selling Better Movement, Sue lives by the philosophy that selling is everybody's business and everybody lives by selling something. Sue is one of the most authoritative thought leaders reporting on and working in the selling profession in the world today. She’s written 600+ sales articles and 21 e-books, got selling its first university qualification and produces the Annual 12 Sales Trends Report. Architect of the Selling Better Operating System & Philosophy which creates sustainable and successful sales and customer centric teams and cultures, Sue and her team have introduced high quality, evidenced based research, tools, frameworks and systems thinking to help Boards, CEOs, Sales Leaders, Sales Teams and everyone in business navigate a complex world when it comes to selling better, being customer centric and working towards a sustainable future.
  • Victorian Institute Of Sport
    Ace Sponsor & Barrett Business Education Scholarship Program Facilitator & Coach
    Victorian Institute Of Sport Feb 1992 - Present
    Albert Park, Au
    Sue Barrett and Barrett Pty Ltd are a proud Sponsor of the VIS ACE (athlete career & education) Program. Sue runs the Barrett Business Education Scholarship Program at the VIS.The aim of this professional development initiative is to assist VIS athletes develop their business career goals. The initiative will enable athletes to prepare for their life after sport as a business owner/operator/ manager, whilst continuing their training and participation at an elite level. The ACE business development initiative grew from research conducted by the ACE Program regarding relevance of ACE Services to athletes in different stages of their sport, career and life. Also feedback from some athletes on their interests in setting up a small business. The initiative is designed to assist athlete's who are serious about starting a business or looking to grow their current business further through access to industry leaders, resources and professional development.Each year VIS athletes are invited to submit their applications to the program. Upon acceptance to the program the participants bring their current business or new business idea and put it through a vision, value, planning, prospecting and client centric sales filters and sales system. They attend 4 workshops which focus on developing Go-to-market Sales Strategy plan and sales skills to generate sales and forge viable client relationships. Those who attend to program then need to present their business plan to the Judging panel: Anne Marie Harrison CEO of VIS, Kate Palmer, VIS Chair & CEO Netball Australia and Sue Barrett. Under the Scholarship parameters the successful athlete is entitled to 4 x 90 minute face to face mentor/coaching sessions with Sue Barrett. Barrett Business Education Scholarship Program was launched in 2010. Barrett Consulting Group has been a VIS ACE sponsor since 1996 and Sue Barrett has been working with the VIS since 1992.
  • 142 Days Of Gratitude
    Book Author
    142 Days Of Gratitude Mar 2019 - Jul 2024
    In the space of a few weeks, Sue Barrett lost her dad and had her trust betrayed by a person who left her business and took a deal worth $300,000 along with them.In mourning and trying to rescue her business, being grateful was far from her mind. That is until a friend prompted her to do a gratitude diary exercise on Facebook for five days. She would continue to write her diary for 142 days.This book is about how this daily practice helped her overcome challenging times and opened her heart and mind to the profound power of gratitude as a force for personal and social good.It’s not your typical business book, memoir or self help book. It's a combination of all 3 underpinned by a bit of science and philosophy as well.
  • Zoe Daniel 2022 Election Campaign For The Federal Seat Of Goldstein
    Campaign Manager
    Zoe Daniel 2022 Election Campaign For The Federal Seat Of Goldstein Nov 2021 - Jun 2022
    In early November 2021 I accepted the offer of becoming Zoe Daniel’s campaign manager for the seat of Goldstein at the 2022 Federal Election.There from the start when we formed the community group Voices of Goldstein in November 2020 realising the untapped sea of people wanting real change – real action on climate, integrity, equality, shared prosperity and better politics- to selecting a community-backed independent candidate in October 2021, to starting a full-on political campaign with a handful of people in early November 2021, then leading a 1,500 strong organisation of volunteers in less than 6 months was a real honour.Campaign systems, resourcing, funding, team structures, roles and responsibilities, and a code of conduct all had to be developed from scratch pretty much, however we didn’t have to do it alone because we also had the legacy and support of Cathy McGowan, who paved the way for the community-backed Independenty model.In that time, we have created a campaign leadership team, operations and on-the-ground teams, a fundraising team, policies, website, campaign and media strategy, branding and messaging, marketing, advertising and social media campaigns, marketing materials and merchandising, learning and IT systems, events and community activity schedules including street meets, leafletting, door knocking, phone banking, community QandA events, summits, Zoe walks and bike rides, Zoe dog walks, a Team Zoe choir, the list is long, as well as raise $1.3M+, most of which has come from our community to fund this campaign and give us a real chance of winning.It’s was a full-on, 7-day a week operation.I didn’t accept the offer lightly. Truth is I have never run a political campaign of any kind before, but when I thought about it, a political campaign is the ultimate example of an on-the-ground human-to-human sales led campaign and I have helped run many successful sales led campaigns before so I accepted this once-in-a-lifetime opportunity.
  • Future Business Council
    Non Executive Director
    Future Business Council Jun 2017 - Apr 2020
    Now part of BSCDA.org.au https://www.bcsda.org.au/Future Business Council is the new voice for business in Australia.We represent the interests of the innovative, sustainable and resilient businesses that will define our future economy. Our members are leading companies that know the world is rapidly changing and understand a new approach is needed for business to survive and thrive this century.Is your business breaking ground with a new and innovative business model? Are you are an existing business looking to transition? Do you share a vision for creating a strong, prosperous and sustainable future?
  • Swimming Victoria
    Director
    Swimming Victoria Oct 2011 - Jul 2012
    On the Board of Swimming Victoria
  • Morgan & Banks
    Senior Consultant & Team Leader - Sales Recruitment & Development
    Morgan & Banks Apr 1988 - Dec 1994
    Us
    Sales Recruitment, Consulting, Training, Assessments
  • Norman Pauline & Associates
    Recruitment Consultant Specialising In Sales Recruitment For Medical & Scientific
    Norman Pauline & Associates 1985 - 1987
  • Sandoz
    Medical Sales Representative
    Sandoz Apr 1983 - 1985
    Basel, Basel-Stadt, Ch

Sue Barrett Skills

Strategy Coaching Management Consulting Sales Management Leadership Strategic Planning Management Business Development Organizational Development Change Management Sales Process Selling Sales Leadership Development Public Speaking Executive Coaching Training Culture Change Marketing Crm Performance Management Consulting Marketing Strategy Program Facilitation Workshop Facilitation Personal Development Training And Development Public Relations Thought Leadership Training Delivery Solution Selling Sales Operations Program Management Direct Sales Interviews Employee Training Large Group Facilitation Recruiting Feature Writing Business Coaching Interview Coaching Cross Selling Interviewing Job Coaching Performance Consulting Situational Leadership Value Based Selling Hr Consulting Consultative Selling Blue Ocean Strategy Feature Articles

Sue Barrett Education Details

  • Monash University
    Monash University
    Physiology
  • The Geelong College
    The Geelong College
    Higher School Certificate
  • Sharetree
    Sharetree
    Values
  • Blue Ocean Strategy
    Blue Ocean Strategy
    Blue Ocean Strategy
  • Hogan Assessment Systems
    Hogan Assessment Systems
    Mvpi & Allied Resources
  • Institute Of Executive Coaching
    Institute Of Executive Coaching
    Certificte In Executive Coaching
  • Genesys
    Genesys
    Etc.
  • Asean Training & Education Services
    Asean Training & Education Services
    Workplace Assessor & Trainer
  • Macquarie Graduate School Of Management
    Macquarie Graduate School Of Management
    Strategic Management
  • Team Management Systems
    Team Management Systems
    Tpi)
  • Kepner Tregoe
    Kepner Tregoe
    Problem Solving & Decision Making
  • Bsrp Inc
    Bsrp Inc
    Spq*Gold & Sales Call Reluctance

Frequently Asked Questions about Sue Barrett

What company does Sue Barrett work for?

Sue Barrett works for Barrett Consulting Group Pty Ltd

What is Sue Barrett's role at the current company?

Sue Barrett's current role is Founder and Managing Director.

What is Sue Barrett's email address?

Sue Barrett's email address is sv****@****.com.au

What schools did Sue Barrett attend?

Sue Barrett attended Monash University, The Geelong College, Sharetree, Blue Ocean Strategy, Hogan Assessment Systems, Institute Of Executive Coaching, Genesys, Asean Training & Education Services, Macquarie Graduate School Of Management, Team Management Systems, Kepner Tregoe, Bsrp Inc.

What are some of Sue Barrett's interests?

Sue Barrett has interest in Children, Economic Empowerment, Civil Rights And Social Action, Politics, Education, Environment, Poverty Alleviation, Science And Technology, Human Rights, Animal Welfare.

What skills is Sue Barrett known for?

Sue Barrett has skills like Strategy, Coaching, Management Consulting, Sales Management, Leadership, Strategic Planning, Management, Business Development, Organizational Development, Change Management, Sales Process, Selling.

Who are Sue Barrett's colleagues?

Sue Barrett's colleagues are William (Bill) Barrett, Sarah Reece, A Barrett, Thomas Barrett, Jens Hartmann, Guadalupe (Lupe) Barrett, Paul Barrett.

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