Susan Blessing Email & Phone Number

New York, Ny, Us

United States

Insure that USEF/USHJA competition rules and safety protocols are implemented at sanctioned events. Act as liaison concerning any issues with competitors, officials and management to ensure positive outcomes.

I help spread the word about all the advantages membership in SID has to offer.

Hoboken, New Jersey

I worked with industry customers who want to promote their products to researchers and product development individuals, in the scientific communities were Wiley publishes.By listening and understanding their challenges, I present the best marketing project options or advertising solutions that will allow them to have visibility and lead generation with the audience they want to reach.I also work with societies who publish with Wiley, by managing their print and digital sales and… Show more I worked with industry customers who want to promote their products to researchers and product development individuals, in the scientific communities were Wiley publishes.By listening and understanding their challenges, I present the best marketing project options or advertising solutions that will allow them to have visibility and lead generation with the audience they want to reach.I also work with societies who publish with Wiley, by managing their print and digital sales and participating in strategy sessions to promote their membership and visibility within their fields. Show less

Hoboken Nj

-Consult corporations and associations by defining and creating custom solutions to serve their content marketing and educational needs; specialize in adapting content into a variety of formats that drive sales for the technology, veterinary science, health and insurance industries.-Maintain a high level of connectivity and responsiveness with 55 client accounts, including the management of key relationships with IBM, L’Oréal, Pfizer, Zoetis, Eli Lilly, Aetna and… Show more -Consult corporations and associations by defining and creating custom solutions to serve their content marketing and educational needs; specialize in adapting content into a variety of formats that drive sales for the technology, veterinary science, health and insurance industries.-Maintain a high level of connectivity and responsiveness with 55 client accounts, including the management of key relationships with IBM, L’Oréal, Pfizer, Zoetis, Eli Lilly, Aetna and Humana.-Developed the IBM partnership into Wiley’s #1 enterprise account and grew revenue by more than 300%; created a comprehensive marketing program that complemented the existing print and digital business, including the “For Dummies” collateral. -Created and implemented the first “For Dummies” custom video for L’Oréal, opening a fresh product offering for other custom accounts that resulted in over $500K in new revenue. Consistently exceeded sales targets at Wiley. Show less

Hoboken, Nj

-Developed and prospected new business with consumer and technology accounts along the Northeast.-Implemented and integrated new digital products for marketing campaigns; accounts included AARP, MedThink and Nestle Purina-Grew account base by 50% and territory revenue by 200% in first three years.

Hoboken, Nj ( Feild Sales )

Increased territory revenue by 65% and account base by 125% in first two years.Successfully transitioned the traditionally consumer-focused “For Dummies” brand into the technology sector.

Clifton, Nj

Contracted licensed branding opportunities and implemented marketing programs for cable and electronic accessories. Secured the “For Dummies” brand for use with universal remotes and DVD connections, resulting in one of the most profitable licenses for Gemini and the acceptance of company products into mass home improvement retailers in the US, Canada and UK.

Mahway, Nj

1995-1999 - Sales manager major NY metro retail accounts- Audio VideoHandled sales for major electronics companies in NY Metro area including 6th Ave, Tops, SternsMacy's, Harvey 1995- created an opportunity to explain ViewCam on the Howard Stern Show as part of a "bit" for Harvey Electronics. The spot created huge publicity for Harvey and Sharp ViewCam.Won contest to attend Skip Barber because of over quota sales achievements in 1996-19981990-1994 - Marketing - Audio… Show more 1995-1999 - Sales manager major NY metro retail accounts- Audio VideoHandled sales for major electronics companies in NY Metro area including 6th Ave, Tops, SternsMacy's, Harvey 1995- created an opportunity to explain ViewCam on the Howard Stern Show as part of a "bit" for Harvey Electronics. The spot created huge publicity for Harvey and Sharp ViewCam.Won contest to attend Skip Barber because of over quota sales achievements in 1996-19981990-1994 - Marketing - Audio Video - organized and set up for CESCREATED SEVERAL CALL TO ACTION MARKETING CAMPAINGNS THAT CREATED DEMAND FOR VIEWCAM PRODUCT AS WELL AS NOTORIETY. SKI-TOUR Viewcam Winter promotion- Incentive for store managers to sell viewcams-( Ski trip package for two to Vermont) Resulted in 10% sales increase during contestHARVEY ELECTRONICS VIEWCAM HOWARD STERN ON-AIR EVENT- Harvey Electronics to advertising on show and Sharp had me go on air and give Howard a Viewcam. The broadcast was live and the HS show developed a whole story line around it! Sharp got a half hour of free advertising on a national radio show!NATIONAL HORSE SHOW- Drawing for a Viewcam presented by Tops Appliance City Show less