Sue Bunting Email & Phone Number

Philadelphia

Direct mailProspect list procurement Social mediaPaid adsSEOCopywritingEcommerce website strategyDIY market researchCollaborate with email marketing managerManage team of graphic designers and copywriters

Direct marketing strategy of all direct mail campaigns• Lead direct mail campaigns from planning, including testing strategy, to execution based on customer segmentation, data analytics, and competitive research• Develop and maintain budgets, scope, project plans, and schedules, to support campaign requirements• Use A/B testing to optimize the creative, message, offer, and call to action for maximum return on investment• Partner with internal analytics team to improve target list segmentation and read testing results to drive optimization of financial performance and process improvement• Work with outside creative agencies to develop new direct mail kit strategy• Understanding of companywide systems and processes to seamlessly integrate marketing efforts and work with other departments for achievement of these efforts• Due to the highly regulated insurance industry, worked closely with compliance and legal for approval of all marketing materials and messaging• Report out campaign strategy and results to all company departments and at times present at business summary meetingsCompetitive intelligence • Research current industry marketing efforts and landscape to adjust marketing strategy for current developmentsDirect mail, digital, and media multi-channel marketing• Work with digital and media marketing teams to bring multi-channel marketing efforts to fruition. Channels included direct mail, web display, Facebook, and TV. • The three teams collectively analyzed results, reported out on campaign performance, and refined the multi-channel approach based on these results to improve the ROI

Direct marketing execution of assigned campaigns• Execute direct mail and other marketing campaigns based on planned strategy including testing and customer segmentation• Work closely with internal and external stakeholders to bring marketing campaigns to fruitionAnalytics and reporting• Report campaign results and offer campaign enhancementsAgent support of sister company• Support sister company with a shared lead program• Supply Colonial Penn leads to Bankers Life Insurance agents, develop collateral materials, supply required insurance documents, and processing support

Direct Marketing of the AICPA Insurance Programs and Other Financial Services Insurance Programs• Co-managed two products - responsible for all aspects of product including budgeting, performance and reporting• Area of expertise: direct mail• Developed and executed direct marketing project plans that included marketing strategy, list procurement, target list segmentation, letter shop and campaign execution, and results analysis• Managed relationships and interaction with sales professionals, creative agencies and multifunctional project teams, including digital marketers and an internal production team• Create marketing materials, including direct mail brochures, newsletters, and sell sheets• Worked with digital marketers on email marketing efforts to prospects and customers• Assisted with Space Ad marketing and Trade show marketing

Bs, Accounting

Activities and Societies: Accounting Society, Dean's List, Trojan Pride

Associate’S Degree, Graphic Design

Activities and Societies: Dean's List