Senior Vice President, Member Experience
CurrentExecutive leadership accountable for member growth and engagement, deposit products, digital banking, and communications
May 2023 - Present
AeroLeads people directory · profile
Sue Burton Email & Phone Number
Executive Digital and Marketing Leader | Growth Architect
at
Digital Federal Credit Union
1 work email found
@bankofamerica.com
1 phone found area 866
LinkedIn matched
✓ Verified Jun 2026
4 data sources
Profile completeness 100%
Current company
Role
Executive Digital and Marketing Leader | Growth Architect
Location
Marshfield, Massachusetts, United States
Who is Sue Burton? Overview
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Quick answer
Sue Burton is listed as Executive Digital and Marketing Leader | Growth Architect at Digital Federal Credit Union, based in Marshfield, Massachusetts, United States. AeroLeads shows a work email signal at bankofamerica.com, phone signal with area code 866, and a matched LinkedIn profile for Sue Burton.
Sue Burton previously worked as Senior Vice President, Member Experience at Digital Federal Credit Union and Wealth Management CXO / Private Bank Segment Executive at Bank Of America. Sue Burton holds Management Certificate, Negotiation Skills from Harvard Business School Executive Education.
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Email format at Digital Federal Credit Union
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{first}.{last}@bankofamerica.com
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Profile bio
About Sue Burton
Strategic leader with a strong track record in spearheading digital transformation, fostering global growth, and enhancing brand favorability for top financial services brands. Expert in designing award-winning brand campaigns and developing innovative multi-channel client experiences. Proven ability to drive brand health, client acquisition, and engagement across retail, intermediary, and institutional sectors.Specialties: branding and identity development, social and digital media strategy, revenue-building programs, customer experience design, consumer and market research, product development strategy, requirements and roadmap design, P& L / budget management, negotiation, vendor and agency management, new product launches, campaign, and enterprise project management.
Listed skills include Marketing Strategy, Integrated Marketing, Strategy, Marketing, and 45 others.
Current workplace
Sue Burton's current company
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12 roles · 33 years
Sue Burton work experience
A career timeline built from the work history available for this profile.
Wealth Management Cxo / Private Bank Segment Executive
Digital and Global Marketing executive accountable for defining and delivering the Bank of America Private Bank value proposition, building brand awareness and consideration, supporting referral and revenue growth, along with cross-line of business integration. I lead the Private Bank segment team in digital experience evolution, content marketing, and.
Aug 2021 - May 2023
Senior Vice President, Enterprise Brand, Esg Partnerships, And Local Market Programs
Lead internal, agency, and partner teams in the strategic planning and choreographed omni channel delivery of enterprise-wide brand and ESG program activations. Oversee planning and delivery of local marketing and advertising campaigns across 93 individual markets and paid, owned and earned support of our ongoing commitments to Racial Equality and Economic.
Jul 2015 - Aug 2021
Senior Vice President, Ultra High Net Worth Brand Strategy And Delivery
Lead brand planning, advertising, earned media and multi-channel marketing and sponsorship programs for Bank of America's Private Wealth Services group, including U.S. Trust and Merrill Lynch Private Banking and Investment Group. Investments and strategies focused on building brand, reputation and multi-faceted revenue building from existing and new.
Feb 2014 - Aug 2015
Managing Director, Products And Marketing
Spearheaded digital consumer transformation to provide higher education institutions, students, and families with comprehensive education financing counsel and educational debt management solutions. Led a team of 55 Marketing, Product Development, Digital, and Content delivery professionals.* Established a new consumer brand (SALT) and digital consumer.
Apr 2011 - Feb 2014
Vp / Management Director
Professional services practice leader for this strategic marketing consultancy. Responsible for developing new business, managing strategy, and integrated marketing engagements for a diverse portfolio of financial services and technology clients. Marketing engagements included: Intuit Financial Services B2B2C market launch of FinanceWorks online financial.
Sep 2009 - Mar 2011
E-Business Consulting
Provided e-Business and social-media strategy counsel and project management oversight to support Johnson & Johnson / DePuy Global Master Brand enterprise-wide digital platform implementation. Liaised with subject matter experts across five operating companies to choreograph the provision of original content, architecture, and marketing insights to inform.
Jan 2009 - Sep 2009
Marketing Consultant
Led marketing strategy, territory sales acceleration, and brand evolution efforts for this wealth-management firm serving ultra-high net-worth clients
Mar 2008 - Sep 2009
Marketing And Web Experience Consultant
Oversaw strategy and execution of integrated multi-channel B-to-B and consumer marketing campaigns on behalf of multiple bank and student affinity group partners. Managed a $100M+ budget across TV advertising, social and digital media, direct mail, and viral marketing campaigns and assisted in developing new optimized client experiences.
Apr 2005 - Mar 2008
Vice President Product Management And Marketing
Spearheaded product development, customer segmentation, client experience, and marketing programs for two parallel online retail investment offerings (BrownCo and JPMorgan Invest). Managed a team of 23 marketing and product development professionals.* Significantly improved BrownCo business metrics, increasing customer acquisition rates by 300% over three.
Sep 2000 - Apr 2005
Director Of Product Management & Marketing
Directed product development, marketing, and product communications programs for web-based product portfolios targeted to financial intermediaries (RIAs, Brokers/Dealers, and TPAs). Orchestrated successful product launches for Advisor Channel and Streetscape platforms. Managed strategic alliances with third-party trading technology, portfolio management.
1998 - 2000
~2 yrs
New Product / Business Development
Managed global brand development, revenue expansion, and new product launch for Electronic Settlements Group (now Omgeo). Effectively onboarded early adopter clients (institutional investment managers, broker-dealers, and custodian banks) and ran global client advisory boards to develop a connected value community to drive global revenue growth.
1993 - 1998
~5 yrs
3 education records
Sue Burton education
Management Certificate, Negotiation Skills
Harvard Business School Executive Education
Bachelor Of Science (Bs), Business Communications, Concentration In Marketing
Bentley University
Management Certificate, Executive Women'S Leadership Program
Smith College
FAQ
Frequently asked questions about Sue Burton
Quick answers generated from the profile data available on this page.
What company does Sue Burton work for?
Sue Burton works for Digital Federal Credit Union.
What is Sue Burton's role at Digital Federal Credit Union?
Sue Burton is listed as Executive Digital and Marketing Leader | Growth Architect at Digital Federal Credit Union.
What is Sue Burton's email address?
AeroLeads has found 1 work email signal at @bankofamerica.com for Sue Burton at Digital Federal Credit Union.
What is Sue Burton's phone number?
AeroLeads has found 1 phone signal(s) with area code 866 for Sue Burton at Digital Federal Credit Union.
Where is Sue Burton based?
Sue Burton is based in Marshfield, Massachusetts, United States while working with Digital Federal Credit Union.
What companies has Sue Burton worked for?
Sue Burton has worked for Digital Federal Credit Union, Bank Of America, American Student Assistance, Emi Strategic Marketing, and Johnson & Johnson.
How can I contact Sue Burton?
You can use AeroLeads to view verified contact signals for Sue Burton at Digital Federal Credit Union, including work email, phone, and LinkedIn data when available.
What schools did Sue Burton attend?
Sue Burton holds Management Certificate, Negotiation Skills from Harvard Business School Executive Education.
What skills is Sue Burton known for?
Sue Burton is listed with skills including Marketing Strategy, Integrated Marketing, Strategy, Marketing, Social Media Marketing, Management, Digital Strategy, and Advertising.
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