Helping businesses in conceptualizing and executing all aspects of digital, social and traditional marketing and branding strategy; crisis management; content creation, including message shaping and social media campaigns; planning and producing launches; vendor and volunteer management; event design and logistics; soliciting sponsors; guiding budgeting to ensure marketing objectives fall within designated parameters.Major productions include:Annual Business Leaders' Breakfast and Recognition EventCollege Night Food and Music FestivalIcy Sunset Jazz Concert and Art ExhibitionFood, Rum, Cake and Music Festival

Led the marketing, re-branding, and messaging strategies with a 90% increase in student, family, and community engagement, within a challenging budget environment; created new communication policies across all campus assets, including website and social media platforms to meet organizational objectives and to strengthen reputation and relevance.

A 10-member organization of colleges, universities, and seminaries. Established and led all strategic marketing, communications, events, receptions, website and social media assets, business and media partnerships and initiatives that heightened the reputation, promoted awareness, and enlisted affiliates for HCHE programs and financial priorities.

Effectively managed recruitment, marketing and communications to support the vision and mission of Career Beginnings, a high school program of the Hartford Consortium for Higher Education.Key achievements:- Identified and recruited students from twelve high schools, raising awareness for college-going, with 40% increased participation - Cultivated and engaged with professional mentors, corporate supporters, funders, parents and school professionals; recruited panelists and mentors- Planned, presented and coordinated logistics for monthly workshops, public events and receptions- Managed website and all social media assets, created and produced quarterly newsletter, procured traditional and digital media coverage