Sue Cross work email
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Sue Cross is an award-winning journalist and a leading social entrepreneur in news media. She advises journalists, philanthropists, investors and civic leaders on strategic, practical ways to save and reinvent public access to trusted information, helping media leaders leverage networks and nonprofit models to grow strong public service newsrooms.From 2015 to 2024, Cross led development of the U.S. nonprofit news sector as CEO and executive director of the Institute for Nonprofit News. Under her leadership, the INN Network grew from a few dozen newsrooms to nearly 500 news organizations supporting more than 4,000 journalists across North America, and funneling more than $13 million a year in strategic philanthropy and investment to nonpartisan news outlets serving thousands of communities. She consults and speaks globally on news startup strategies, journalism standards, ways of transforming, funding and distributing news, leadership and organizational structures that support successful startups and innovation.Cross previously launched digital video services, expanded Spanish language news wires and developed digital products for the Associated Press, as senior vice president for the news cooperative’s business throughout the Americas, following a career as reporter, editor and digital business development lead. She serves on the board of visitors for Stanford University’s John S. Knight Journalism Fellowships, the Brennan Center State Court Report Advisory Board at New York University, and media innovators and startups including Block Club Chicago. Cross graduated from The Ohio State University and studied business and public affairs management at Northwestern, the University of Chicago and Harvard. As a first-gen college grad, she’s particularly grateful to Cuyahoga Community College for opening a path to it all. She’s based in Los Angeles.
Cross Media Development
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FounderCross Media Development Jan 2024 - Present
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Ceo And Executive DirectorInstitute For Nonprofit News Sep 2015 - Jan 2024Leading and supporting a growing national network of more than 150 news media organizations -- all nonprofit, nonpartisan and dedicated to public service journalism. Together we are strengthening the sources of trusted news for thousands of diverse communities. INN helps newsrooms bring civic news to more people, hold the powerful accountable and strengthen democracy by building participation in public life. Our work includes incubating news startups, providing training and services to news entrepreneurs and serving as an innovation network for members developing new ways to support quality journalism, engage people and serve their communities.
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Founder And PrincipalCross Media Aug 2014 - Sep 2015Building revenue, audience and engagement around great content and causes. Cross Strategy helps news media, companies and nonprofits define strategies and diversify revenue.
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Senior Vice PresidentAssociated Press May 2008 - May 2014New York, Ny, UsDeveloped and led media partnerships across the Americas for global news agency that creates and distributes content reaching half the world’s population. Led strategic positioning and cooperative membership efforts, industry marketing and advocacy, content placement initiatives and strategies to secure and build partnerships. Diversified revenue and improved margins on revenue responsibility of $380 million and expense budget of $27 million across six market and content product divisions. • Positioned AP for sustained partnerships with more than 4,000 local media companies. Designed a new co-op membership structure for digital media and crafted communications campaigns to win industry acceptance.• Developed global strategy to leverage social media distribution of AP content. Designed and led communications campaign winning broad support for a nationwide “Digital Cooperative” project to implement new digital standards for news publication.• Launched AP Video U.S., an initiative placing video news coverage on thousands of U.S. television station web and mobile sites.• Led national strategy teams developing new approaches to news video, financial and state government reporting and distribution. Launched Latin American initiatives to expand video story coverage in emerging markets, establish strategic distribution partnerships and start a Spanish mobile news network.• Developed innovative digital partnerships in entertainment, financial and education news.• Designed and implemented key account development and communications strategy for national media partners. Expanded relationships with major media including Yahoo, Microsoft, NBC and The New York Times. -
Vp / Online, U.S. Newspaper MarketsAssociated Press Oct 2005 - Mar 2010New York, Ny, UsExpanded the portfolio of digital news products serving more than 1,000 web sites. Grew the customer base for AP’s flagship hosted online news service by 20 percent with proportional increase in advertising and licensing revenue.• Created a new AP division to create, manage and market digital content services for nationwide network of new sites.• On team awarded the 2006 Chairman’s Prize for innovation for launching the AP Online Video Network on more than 1,000 news sites and led cross-departmental team reinventing a $10 million financial data services product line.• Designed and led campaign rolling out intellectual property protection standards for digital use of AP content, achieving industry implementation of more than 95 percent.
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Vice President, Western U.S. RegionAssociated Press Oct 2003 - Oct 2005New York, Ny, Us
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Chief Of Bureau, Los AngelesAssociated Press Sep 1998 - Sep 2003New York, Ny, Us
Sue Cross Skills
Sue Cross Education Details
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The Ohio State UniversityJournalism -
Northwestern University - Kellogg School Of Management Executive Education ProgramNegotiation Strategies Certificate
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The University Of Chicago Booth School Of Business Executive Education ProgramStrategic Marketing Certificate
Frequently Asked Questions about Sue Cross
What company does Sue Cross work for?
Sue Cross works for Cross Media Development
What is Sue Cross's role at the current company?
Sue Cross's current role is Journalist. Media Development Advisor.
What is Sue Cross's email address?
Sue Cross's email address is su****@****ink.net
What is Sue Cross's direct phone number?
Sue Cross's direct phone number is +121362*****
What schools did Sue Cross attend?
Sue Cross attended The Ohio State University, Northwestern University - Kellogg School Of Management Executive Education Program, The University Of Chicago Booth School Of Business Executive Education Program.
What are some of Sue Cross's interests?
Sue Cross has interest in Children, Economic Empowerment, Civil Rights And Social Action, Environment, Education, Poverty Alleviation, Science And Technology, Arts And Culture, Health.
What skills is Sue Cross known for?
Sue Cross has skills like Digital Media, Content Strategy, Digital Strategy, Strategic Communications, Strategic Partnerships, Editorial, Business Development, Multimedia, Storytelling, Product Development, Content Management, Content Development.
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