Sue Cross Email & Phone Number

Leading and supporting a growing national network of more than 150 news media organizations -- all nonprofit, nonpartisan and dedicated to public service journalism. Together we are strengthening the sources of trusted news for thousands of diverse communities. INN helps newsrooms bring civic news to more people, hold the powerful accountable and strengthen democracy by building participation in public life. Our work includes incubating news startups, providing training and services to news entrepreneurs and serving as an innovation network for members developing new ways to support quality journalism, engage people and serve their communities.

Building revenue, audience and engagement around great content and causes. Cross Strategy helps news media, companies and nonprofits define strategies and diversify revenue.

New York, Ny, Us

Developed and led media partnerships across the Americas for global news agency that creates and distributes content reaching half the world’s population. Led strategic positioning and cooperative membership efforts, industry marketing and advocacy, content placement initiatives and strategies to secure and build partnerships. Diversified revenue and improved margins on revenue responsibility of $380 million and expense budget of $27 million across six market and content product divisions. • Positioned AP for sustained partnerships with more than 4,000 local media companies. Designed a new co-op membership structure for digital media and crafted communications campaigns to win industry acceptance.• Developed global strategy to leverage social media distribution of AP content. Designed and led communications campaign winning broad support for a nationwide “Digital Cooperative” project to implement new digital standards for news publication.• Launched AP Video U.S., an initiative placing video news coverage on thousands of U.S. television station web and mobile sites.• Led national strategy teams developing new approaches to news video, financial and state government reporting and distribution. Launched Latin American initiatives to expand video story coverage in emerging markets, establish strategic distribution partnerships and start a Spanish mobile news network.• Developed innovative digital partnerships in entertainment, financial and education news.• Designed and implemented key account development and communications strategy for national media partners. Expanded relationships with major media including Yahoo, Microsoft, NBC and The New York Times.

New York, Ny, Us

Expanded the portfolio of digital news products serving more than 1,000 web sites. Grew the customer base for AP’s flagship hosted online news service by 20 percent with proportional increase in advertising and licensing revenue.• Created a new AP division to create, manage and market digital content services for nationwide network of new sites.• On team awarded the 2006 Chairman’s Prize for innovation for launching the AP Online Video Network on more than 1,000 news sites and led cross-departmental team reinventing a $10 million financial data services product line.• Designed and led campaign rolling out intellectual property protection standards for digital use of AP content, achieving industry implementation of more than 95 percent.

New York, Ny, Us

New York, Ny, Us

Bs, Journalism

Negotiation Strategies Certificate

Strategic Marketing Certificate