Sue Edelman Email & Phone Number

Boston, Ma

Worked as Digital Content Manager in the Interactive Department, which serves five diverse radio stations as the in-house agency for online advertiser programs and programming initiatives. I worked with stakeholders from sales, marketing, programming, promotions and production.• Strategize and create compelling web content to serve the needs of stations and advertisers• Conceptualize, develop, design and maintain web content and features• Design and produce content channels and advertiser-sponsored features, including themed channels and high-engagement contests• Work with on-air personalities to develop their online presence through blogs, feature channels and videos• Create, optimize and manage PPC and social media marketing campaigns to drive traffic to targeted content• Design and traffic banner ads• Manage multiple Google Analytics and Webmaster accounts• Serve as interactive department lead for web best practices and SEO• Train and support users in content management system and implement site-wide features as needed

Nashua, Nh

• Responsible for new product development, web production and strategy for a network of high tech business-to-business magazine web sites• Working with cross-functional teams, responsible for multiple site redesigns and deployment to new CMS platform• Work closely with web developers, publishers, salespeople, editors, marketers and audience development specialists to meet the business needs of the brands• Product manager for Google Search Appliance, white papers, e-books and sponsored editorial guides• Create product specifications and contribute to Digital Media Knowledge Base• Produce virtual events and other interactive features• Serve on Virtual Events Best Practices Committee and Employee Committee

Boston, Ma

Interactive producer for Walden Media's feature film and children's book web sites.• Create and manage content for dynamic, public-facing web sites supporting Walden Media's feature films, children's books, projects and events• Work with all departments, including management team and project managers, to scope, budget and execute project plans• Produce online educational materials and interactive features for teachers, librarians, parents and kids based on Walden's book and movie titles• Create written content, banners and graphics• Manage workflow, deadlines and deliverables• Supervise designers and programmers• Responsible for SEO, display ad and PPC campaigns• Perform statistical analysis of web metrics and PPC campaigns

I served as the editor and project manager for www.babaganewz.com. In this position, I conceptualized and produced content for an educational web site for Jewish middle school kids, their teachers and parents.• Developed an educational web site for middle school students, their teachers and parents• Successfully developed site plan and scope, and launched site on tight schedule and budget• Responsible for continuous updating of site content and structure, including development of original content, coordination with print counterparts, project management, quality assurance and approval process• Supervise web developer/designer, staff content providers and interns• Create online privacy policies and safeguards to protect children visiting the site• Create and enforce editorial and design style guidelines

Boston, Ma

To meet changing needs of a start-up, performed a range of duties for this robust online environment for kids.• Coordinate editorial, art and programming for print and web-based projects, including the JuniorNet corporate web site, co-branded online campaigns, packaging, e-mail campaigns, advertising banners, press releases and standalone games• Supervise editorial group responsible for development and consistency of written material company-wide, including web content, corporate communications, marketing collateral and packaging• Project manage JuniorNet.com through two redesigns• Write and edit web content for several public-facing web sites• Develop JuniorNet Parents content site to complement and promote the JuniorNet online service for kids, as well as a site for teachers and a microsite on the RoadRunner member site • Create and enforce editorial style guide

B.A., English

Education record

Education record