Sue-Ella Mcdowall Email and Phone Number
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I help businesses in PROPERTY & PROFESSIONAL SERVICES connect their brands with their audiences by building exceptional customer experiences that look, feel and act seamlessly across channels and touchpoints. I work both client and agency-side. A love of insights, creativity and innovation underpins my 20+ year career in the property industry. I've partnered with industry leaders to transform and position their brands; I've help grow their market share, engaged their people and built brand recognition.I've guided the marketing for many of Australia’s blue chip property groups, across a range of asset classes – commercial office, residential, mixed use, retail and industrial. I bring diverse insights and objectivity from having worked in complimentary sectors – legal, finance, luxury consumer brands and education.SPECIFICALLY I HELP PROPERTY GROUPS: > Project Marketing to position (or re-position) developments and bring them to market.> Create to reset their corporate brand compass from strategy, brand identity through to communications.
Hundredweight
View- Website:
- hundredweight.com.au
- Employees:
- 5
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Strategic Marketing ConsultantSue-Ella Mcdowall Dec 2020 - PresentSydney, New South Wales, AustraliaI'm an independent consultant providing advisory in marketing and creative communications to a range of businesses primarily in the property space. Working direct with property groups, developers, agents and marketing/creative agencies, I change-up conversations to make a difference on how people engage with property brands.
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Strategic Marketing ConsultantHundredweight Feb 2021 - PresentSydney, New South Wales, AustraliaMy work at Hundredweight involves bringing places to life through ideas and narrative to create powerful brand experiences that engage people. I mine business opportunities in a range of asset classes and help transform these property assets into places for people to live, work, be at their best and be culturally and socially inspired.
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Strategic Marketing DirectorCassette Mar 2018 - Dec 2020Sydney, New South Wales, AustraliaCassette is full-service creative communications agency with offices in Melbourne, Sydney and Hong Kong; a unique offering of Creative, Strategy, PR/Communications, Digital, Branded Environments and Print all under one roof. As Strategic Marketing Director I help clients in the property sector connect their brands with their audiences through innovative marketing and communications. I am also responsible for facilitating new business opportunities in property across all asset classes. -
Independent Marketing ConsultantSue-Ella Mcdowall Mar 2018 - Jun 2020Sydney, New South Wales, Australia
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Business DirectorMilo&Co. Apr 2016 - Mar 2018Melbourne, AustraliaMilo&Co. are a Melbourne based niche branding agency, with collective experience from some of the world’s best brand consultancies. Our foundation is the idea of being good company; for our clients, partners and each other. Milo&Co. helps organisations solve complex business challenges, communicate better and be more distinctive.What we’ve come to know is that clients want solid strategy, unique ideas and damn good design that will help grow their brand and their business. -
Marketing DirectorAusin Group May 2015 - Mar 2016Sydney & Melbourne AustraliaMarketing Director at Ausin Group, building the company’s profile at local and global level amongst staff, clients/customers, stakeholders and industry peers through strategic communications developed by a newly built marketing function in Australian offices.Ausin Group is an investment solutions company providing property, wealth management, funds management, finance, property management and immigration advice across South East Asia. The company sells premium residential investment properties for several listed entities on the Australian Stock Exchange, Singapore Exchange and Bursa Malaysian Exchange as well as privately owned property developers. -
Marketing Manager – Part Time 3 Days Per WeekInstitute Of Executive Coaching And Leadership (Iecl) Sep 2013 - May 2015Sydney, AustraliaI’ve worked for IECL since 2013 re-shaping the company's brand through strategic marketing and innovative approaches to connect with our audiences.IECL understands that our clients' business is unique and their challenges are unique. Likewise their strategic, cultural and people needs are unique. IECL’s expert team are at the forefront of re-shaping leadership development for the 21st century. We know leadership is no longer an individual activity – a leader’s success depends on others succeeding. Our work focuses on people, development and measurable business results – whether we are training, coaching or developing leaders. Our clients work with our experts who can help implement the latest in leadership development to achieve our clients business strategy and people strategy. -
Principal/Founder – 2 Days Per WeekSee Day Jul 2013 - May 2015Sydney, AustraliaSeeDay is a niche specialist in strategic UX brand communications and marketing, bringing focus and clarity to your brand, ensuring the strategy and messaging is effective, cuts through and gets you results. Our purpose is to steer new thinking and collaborations on branding, shifting the focus towards the customer experience being the brand. As principal, I have extensive marketing expertise and proven track record in building brands – from seeding new ideas and steering the process through strategy, creative, implementation and measurement.I've come from 'agency land'. I have direct access to a network of diverse and talented resources from creative and digital strategists to content managers. This enables me to build the best team of specialists who are leaders in their field, to collaborate on the project brief. This support is far more cost effective, and provides faster response times than the traditional agency approach. The results are outstanding.
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Founder & CeoMcdowall Jul 2007 - Jun 2013SydneyI built an independent, full service brand agency over 27 years, achieving a ‘top 3’ position for specialist creative agencies in the property and B2B sectors. We became known for our relentless focus on client outcomes. My responsibilities included leadership, client service and business development. I brought strategic thinking and creative enthusiasm to every new project, and brought out the best in my team to create quality campaigns and brand positioning for clients such as: Stockland, DEXUS Property, Investa Property Group, Freehills, Ausbil , University of Western Sydney, Chifley Tower, Waterford Wedgewood Royal Doulton, Charter Hall, FKP, Brookfield Multiplex, GPT Group, Mirvac, Frasers Property, Green Building Council Australia.In 2012 McDowall was merged with another group and I remained in the Managing Director role until my exit in June 2013.
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Managing DirectorMcdowall Creative 2001 - 2007SydneyResponsible for growing the agency to scale, including moving the agency to the Sydney CBD to support on major clients in property, law and finance. Key Clients include: Lend Lease, ABN Amro, Royal Doulton, McWilliam’s Wines, Stockland Retail
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PrincipalMcdowall Creative 1989 - 2001Neutral BayKey clients include: Colgate Palmolive, Time Sportswear, Fred Hollows Foundation, Lend Lease
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Creative ConsultantSue-Ella Mcdowall Creative 1986 - 1989Sydney, AustraliaKey clients include: Australian Meat & Livestock Corporation, Colgate Palmolive, Australian Wool Corporation
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Art Director & Account ManagerR&R Graphics 1983 - 1986Crows NestDevelopment of creative, client service.
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CreativeManhattan Beach Studios 1980 - 1982Los AngelesGraphic design, branding and artwork.
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Laboratory TechnicianCsiro 1976 - 1979Canberra, AustraliaLaboratory technician at CSIRO Plant Industry – in plant seed analysis.Technician at CSIRO Land Use Research.
Sue-Ella Mcdowall Skills
Sue-Ella Mcdowall Education Details
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Sydney School Of Visual ArtsCreative -
Biology, General -
Canberra Girls Grammar School
Frequently Asked Questions about Sue-Ella Mcdowall
What company does Sue-Ella Mcdowall work for?
Sue-Ella Mcdowall works for Hundredweight
What is Sue-Ella Mcdowall's role at the current company?
Sue-Ella Mcdowall's current role is Strategic Marketing Consultant.
What is Sue-Ella Mcdowall's email address?
Sue-Ella Mcdowall's email address is su****@****.com.au
What is Sue-Ella Mcdowall's direct phone number?
Sue-Ella Mcdowall's direct phone number is +614999*****
What schools did Sue-Ella Mcdowall attend?
Sue-Ella Mcdowall attended Sydney School Of Visual Arts, The Australian National University, Canberra Girls Grammar School.
What are some of Sue-Ella Mcdowall's interests?
Sue-Ella Mcdowall has interest in My 2 Beautiful Dogs, Rowing, Gardening, Design And Architecture, Environment, Education, Photography, Animal Welfare, Arts And Culture, Health.
What skills is Sue-Ella Mcdowall known for?
Sue-Ella Mcdowall has skills like Campaigns, Communications Planning, Concept Development, Lead Generation, Graphic Design, Newsletters, Internal Communications, Brand Architecture, Leadership, Brand Development, Business Development, B2b Marketing.
Who are Sue-Ella Mcdowall's colleagues?
Sue-Ella Mcdowall's colleagues are Stephen Robertson, Lauren Horner, Craig Devitt.
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Sue-Ella McDowall
Greater Sydney Area
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