Sue-Ellen Chohan Email & Phone Number

London, England, United Kingdom

• As a CRM Executive, I am dedicated to refining our email communication strategies for maximum effectiveness. Central to our efforts is the prioritisation of customer retention and the re-engagement of inactive.
• Analyse churn data across 'What's On' mailing lists of lapsed subscribers to prioritise areas requiring attention.
• Strategise and plan activity based on incoming competitions to incentivise re-engagement.
• Source editorial lead articles from newspaper websites for repurposing into re-engagement emails.
• Collaborate with the What's On team, attending weekly meetings to align strategies with current priorities and seasonal themes.
• Employ various methods to identify compelling content, including reviewing weekly What's On newsletters from each newspaper title, leveraging insights from the What's On dashboard, and using platforms like Chartbeat.

London, United Kingdom

Providing CRM operational & technical support for myvouchercodes.co.uk, engaging with customers with personalised communications to help drive customer loyalty and growth. Working with recognised brands, i.e. Nike, Ted Baker, GHD, across various industries from beauty, fashion to home, sport and more.Focusing on CRM Activity for.

London, United Kingdom

• Email Marketing Campaigns:
• Managed end-to-end email campaign processes, including building, deployment, and optimisation of email marketing campaigns using ESPs such as IBM Marketing Cloud and Pure 360.
• Collaborated closely with stakeholders to manage newsletters and ensure timely deployment, aligning with the need to work cross-functionally with experts in horticulture submitting content for the newsletters
• Conducted ongoing segmentation of the email database to target specific audience segments, i.e. members/non-members, location, show/retail purchases with specific campaigns aligning with the need to develop and deliver.
• Responsible for email development, dynamic content, and personalisation, ensuring email content consistency with wider business focus, including branding and promotions.
• Provided reporting and analysis of email campaign metrics, including open and click-through rates, demonstrating campaign-level performance analysis.Building Social Media Presence:

• Maintained digital content for websites, updated theatre show content, and coordinated online promotions, to drive online tickets sales demonstrating experience in managing customer touchpoints and corresponding.
• Maintaining digital content for websites, including editing of images and banners using Photoshop.
• Updating event content on websites for Keithprowse, Ticketswitch, HMW and Waterstones
• Setting up weekly online promotions that coincided with newspaper publications, (Times and Telegraph) as well as individual event offers.
• Updating online promotions to be included in e-communications.

London, United Kingdom

• This role, my overall objective was to execute content migration from client’s existing websiteto new website.
• Liaising with the client and in house developers to insure seamless migration.
• Planning and organising content being transferred via a Content Management System.
• Checking content accuracy before and after migration.
• Editing website content including images, (crop, resize, colour correction, image cleaning) provided by the client and publishing content for websites.
• Providing clients with full support during website handover with CMS training.

Master Of Science (Msc), Multimedia Development

Bsc (Hons), Internet Technology

Hnd, Computing