Sue-Ellen Chohan Email & Phone Number

London, England, United Kingdom

As a CRM Executive, I am dedicated to refining our email communication strategies for maximum effectiveness. Central to our efforts is the prioritisation of customer retention and the re-engagement of inactive subscribers. My primary responsibility is implementing a recovery strategy for the 'What's On' sub-brand associated with up to 35 regional titles such as Liverpool Echo, BirminghamLive, and the Manchester Evening News, among others. Besides overseeing my main obligations I assist in recovery campaigns for national and regional mailing lists.• Analyse churn data across 'What's On' mailing lists of lapsed subscribers to prioritise areas requiring attention.• Strategise and plan activity based on incoming competitions to incentivise re-engagement.• Source editorial lead articles from newspaper websites for repurposing into re-engagement emails.• Collaborate with the What's On team, attending weekly meetings to align strategies with current priorities and seasonal themes.• Employ various methods to identify compelling content, including reviewing weekly What's On newsletters from each newspaper title, leveraging insights from the What's On dashboard, and using platforms like Chartbeat.• Conduct data analysis of previous campaign performance to make informed decisions on successful re-engagement activities and identify opportunities for replication in recurring campaigns, such as those for National Trust, Merlin, and Slimming World as well as seasonal-led re-engagement activities, such as those for Summer Holidays, Halloween, and Christmas.• Utilise data to provide comprehensive feedback on the performance of 'What's On' re-engagement initiatives, driving continuous improvement and enhancing subscriber engagement and retention.• Produce a comprehensive churn report to assist the CRM team in understanding key responsibilities. Analyse data to identify priorities and provide actionable insights for strategic decision-making on a monthly basis.

London, United Kingdom

Providing CRM operational & technical support for myvouchercodes.co.uk, engaging with customers with personalised communications to help drive customer loyalty and growth. Working with recognised brands, i.e. Nike, Ted Baker, GHD, across various industries from beauty, fashion to home, sport and more.Focusing on CRM Activity for myvouchercodes.co.uk:Driving customer marketing priorities by providing operational and technical support to ensure smooth day-to-day running of CRM operations.Responsible for Full Email Production Process:Managed the email production process for daily email marketing campaigns, including template creation, image editing, segmentation, scheduling, and testing, which aligns with the requirement to build and approve campaigns using ESPs Silverpop, Optimov, and SalesforceLiaising with Partnerships Team:Collaborated with the partnerships team on campaign bookings and sign-off, demonstrating cross-functional teamwork, essential for ensuring joined-up and scalable delivery.Plan and Execute A/B Testing:Executed A/B testing strategies to understand subscriber engagement, including testing various elements such as newsletter templates, subject lines, use of images and time of send, aligning with the need to continually develop.Reporting and Insight to Improve Campaign Performance:Report on insights to improve campaign performance, aligning with the responsibility to analyse data and insights to measure and track performance against targets.Management of CRM Calendar:Managed the CRM calendar, planning and scheduling all CRM activities in advance, including newsletters and solus emails, ensuring alignment with the requirement for ownership of campaign-level performance analysis and deliverability strategies.Responsible for Airship Browser Alerts:Managed the Airship browser alerts, including building, segmentation selection and scheduling of up to 14 browser alerts on a weekly basis

London, United Kingdom

Email Marketing Campaigns:• Managed end-to-end email campaign processes, including building, deployment, and optimisation of email marketing campaigns using ESPs such as IBM Marketing Cloud and Pure 360.• Collaborated closely with stakeholders to manage newsletters and ensure timely deployment, aligning with the need to work cross-functionally with experts in horticulture submitting content for the newsletters • Conducted ongoing segmentation of the email database to target specific audience segments, i.e. members/non-members, location, show/retail purchases with specific campaigns aligning with the need to develop and deliver data-driven communication strategies across the customer lifecycle.• Responsible for email development, dynamic content, and personalisation, ensuring email content consistency with wider business focus, including branding and promotions.• Provided reporting and analysis of email campaign metrics, including open and click-through rates, demonstrating campaign-level performance analysis.Building Social Media Presence:• Managed social media growth across platforms (Facebook, Instagram, Pinterest) and engaged with a quality audience interested in horticulture or the Royal Horticultural Society, championing the subscriber in every conversation and striving for maximum engagement.• Conducted social listening, reported on KPIs, and provided analysis on insights to measure and track performance against targets.• Built relationships through researching audience preferences, current trends and also methods to share a snapshot of the RHS with their followers• Established and implemented social media content calendars, updated engaging content, and metrics to develop targeting strategies, aligning with the need to develop and deliver data-driven communication strategies.

Maintained digital content for websites, updated theatre show content, and coordinated online promotions, to drive online tickets sales demonstrating experience in managing customer touchpoints and corresponding customer journeys• Maintaining digital content for websites, including editing of images and banners using Photoshop. • Updating event content on websites for Keithprowse, Ticketswitch, HMW and Waterstones• Setting up weekly online promotions that coincided with newspaper publications, (Times and Telegraph) as well as individual event offers.• Updating online promotions to be included in e-communications.

London, United Kingdom

This role, my overall objective was to execute content migration from client’s existing websiteto new website.• Liaising with the client and in house developers to insure seamless migration.• Planning and organising content being transferred via a Content Management System.• Checking content accuracy before and after migration.• Editing website content including images, (crop, resize, colour correction, image cleaning) provided by the client and publishing content for websites.• Providing clients with full support during website handover with CMS training. • Testing website functionality and liaising with team members to insure adjustments were made within the project timeline to the client’s requirements.

Master Of Science (Msc), Multimedia Development

Bsc (Hons), Internet Technology

Hnd, Computing