Herspiegel is a leading professional services firm helping biotech start-ups and the world's largest pharmaceutical companies navigate the path from science to brand performance that changes patients’ lives. We are committed to solving critical issues with insights from medical to commercial and market access.• Established an awareness campaign driving a 50% increase in qualified site visits 2 years in a row• Aligned targeting with priority accounts to deliver a 158% increase in qualified leads while reducing cost/lead by more than $100

Helping life sciences innovators develop and execute marketing and communication strategies to reach their objectives. Leveraging my experience in the biopharma and technology space to provide strategic marketing plans, positioning and messaging, go-to-market strategy, targeting strategy, campaign deployment and optimization, and analytics dashboards.• Develop strategic communication plan to reposition non-profit as a leader in patient-centered model for adaptive platform trials • Conduct analysis of landscape for rare disease research, identify a clear tactical plan to engage stakeholders, and increase share of voice in targeted therapeutic areas

Collaborate across the enterprise to develop an integrated suite of solutions for the emerging biopharma segment, focused on the unique needs of this segment to help them achieve their next milestone from pre-clinical through commercialization. Create a strategic marketing plan, manage execution and budget to reach company growth objectives. • Collaborate with dozens of service lines across a newly merged organization to develop IQVIA Biotech’s suite of solutions.• Complete voice of the customer research to test and evolve the integrated offering.• Develop and execute on strategic marketing plan inclusive of positioning, lead generation, sales enablement and training contributing to 40% growth in sales. • Initiate and lead strategic partnerships with California Life Sciences Association and BioNJ resulting in 8 earned speaking engagements.

Teach “Introduction to Marketing,” to undergraduate students in the School of Media and Communication.Achievements:• Develop course curriculum and instruction based on case studies demonstrating concrete examples of marketing concepts in action• Created a "Marketing Plan for You" assignment for students to apply marketing planning concepts to their personal or professional objectives

Partner with company leadership, engagement directors, and sales to create strategic marketing plan and budget to reach company growth objectives. Develop new branding, messaging, and positioning for products and services.• Implemented marketing automation system to prioritize leads. Developed integrated CRM system with lead scoring to increase sales pipeline by 20%. • Increased inbound leads by 300% with a regular campaign schedule utilizing events, webinars, content marketing, social media and digital advertising. • Focused brand awareness for enterprise niche-market sales. Developed integrated tactics to optimize website SEO tripling relevant organic traffic.

• Plan and execute integrated campaigns achieving growth objectives in lead generation and improved conversion rates • Scheduling, tracking, and managing multiple production schedules for variety of digital channels • Working with global team to identify key performance metrics and analyze effectiveness of campaigns

Partner with company leadership to develop a new business group, providing market and competitive analysis to create strategy, positioning, and define target market. Launch new offering resulting in 26% increase in client base in first year. ● Helped Siemens Hearing Instruments leverage their network of independent audiologists to launch a new category of devices. Creating an on-line portal to empower partners with co-op funds to customize DTC campaigns for their market. ● Analyze a complicated process to facilitate and document all materials related to clinical trials for Bristol Myers Squibb. Develop a solution to simplify administration, ensure compliance and improve transparency associated with distribution of patient materials for trials. ● Developed educational content for Convatec Skin and Wound Care sales representatives to support premium pricing strategy. ● Helped Honeywell merge acquired product lines into global brand strategy by implementing new brand communications with distributors and resellers to and exceed sales goals for six consecutive quarters.

Board member serving various positions for 5 years, volunteer position• Lead Programming through transition period• Recruit and manage volunteer committee of 8 professional marketers• Increase average attendance at programs by 80% over two years

• Work directly with entrepreneurs on feasibility studies and strategic planning• Designed market research for trade organization leading to new pricing structure

• 5 years of progressive promotions, ultimately purchasing 4 private label brands• Develop and manage production of 4 product lines with annual growth of 10%• Developed 2 new lines generating $250K sales in first year