My goal is to transform data into impactful storytelling for brand wins. • I thoughtfully and creatively design research to answer business questions and uncover opportunities• I use keen analytical ability to synthesize data and identify patterns that lead to a fresh, actionable story • I tailor messages to enable stakeholders to quickly grasp findings and confidently make critical decisions Core competencies: Data and statistical analysis, report writing, data visualization, presentation of results, analytical training, client service, proposals/RFPs, study design, questionnaire design, team/vendor management, Spanish competency.Methodologies: Attitude & usage, segmentation, need states, shopper insights, brand equity, concept tests, product tests, product positioning, package tests, name tests, ad testing, POP evaluation, tracking studies, customer satisfaction, mystery shopper, focus groups, online qualitative.Industries: Food & beverage, retail, restaurants, health and wellness, personal care, home care, utilities.Multivariate Statistics: Correlation analysis, regression analysis, penalty analysis, pricing, cluster, factor analysis, perceptual mapping, TURF, MaxDiff, Zipf, discrete choice analysis.Target Market Expertise: LatinX, African American, International, Millennials, Healthy Lifestyle, Green Consumer.