Sueha Lee Email & Phone Number

대한민국 서울

Seocho-Gu, Seoul, Korea

- Lead and oversee the digital marketing team to achieve campaign objectives and KPIs.- Strategize and execute global and local digital advertising campaigns to increase brand visibility and improve sales performance.- Enhance relationships with eCommerce partners by effectively communicating key brand messages and showcasing product offerings.- Spearhead eCommerce activities, including promotions, live shopping events, and web content development.- Analyze and assess the performance of social media and influencer marketing, optimizing strategies for maximum impact.

Seoul, South Korea

- Orchestrated product launches for the Xbox console and game titles, including go-to-market planning, launch events, and partner training.- Cultivated relationships with media outlets, organized media trips, and secured extensive media coverage.- Oversaw Microsoft MVP and influencer programs, driving brand advocacy and engagement.- Established and managed partnerships with major online shopping malls to enhance product visibility, such as the exclusive launch of the Xbox One console game machine with eCommerces platforms.- Coordinated online updates, localization, and communication with third-party game developers.

Seoul, South Korea

- Spearheaded customer, press, and influencer events twice a year with over 5,000 attendees.- Led the launch of the Creative Cloud eCommerce system and managed online ads and search engine marketing (SEM).- Managed public relations (PR), social media, and engaged with expert communities to amplify brand presence.- Generated qualified leads for B2B sales through customer management, web seminars, email marketing (eDM), and direct mail (DM) campaigns.- Collaborated with cross-functional teams to deliver targeted marketing initiatives.

Seoul, South Korea

- Successfully managed trade show and new product launch events, generating sales leads.- Oversaw guidelines and product execution for in-store presences to enhance brand visibility.- Provided support for PR activities, including press releases, press tours, and events.

Seoul, South Korea

- Main clients: Adobe Systems Korea, EMC Korea.- Conducted PR activities, such as annual PR planning, press releases, news monitoring, news clippings, and researching competitor PR activities.- Supported media events, interviews, and production of media gifts.