Leading the team at Absolute Designers, we create high quality, targeted marketing communications. To ensure success, comprehensive project analysis, strong design style and detailed project management are always priorities along with clear agency and client communication. During the two decades we at AD have been serving our clients, a broad cross section of enterprises—including large public companies, B2C local businesses, B2B manufacturers, and government entities— they all had one thing in… Show more Leading the team at Absolute Designers, we create high quality, targeted marketing communications. To ensure success, comprehensive project analysis, strong design style and detailed project management are always priorities along with clear agency and client communication. During the two decades we at AD have been serving our clients, a broad cross section of enterprises—including large public companies, B2C local businesses, B2B manufacturers, and government entities— they all had one thing in common, the need to reach their customer base. I've had the pleasure of helping create and tell my client's stories to their audience. Show less

The NYC design and marketing scene is as fast paced and crowded as the city itself, so communication has to be sharp and targeted to cut through and reach the correct audience. As the hands-on creative leader of Sue Hoffman Designs, high quality, targeted marketing materials are all we create. Using systems that tap into my substantial background in both graphic design and business; not only do we create effective unique creative solutions, but also understand the importance of deadlines… Show more The NYC design and marketing scene is as fast paced and crowded as the city itself, so communication has to be sharp and targeted to cut through and reach the correct audience. As the hands-on creative leader of Sue Hoffman Designs, high quality, targeted marketing materials are all we create. Using systems that tap into my substantial background in both graphic design and business; not only do we create effective unique creative solutions, but also understand the importance of deadlines, efficiency and good communication between agency, clients and vendors.Awards include: Print, GDUSA, Webby, Logo Lounge, Gov Design Awards, ANDYZ Show less

Created an integrated plan for town officials and staff to connect with townspeople through their website, social media, and local press with the goal of controlling the towns messaging. Designed logos, graphics, flyers, and other marketing material used to promote events and activities sponsored by the town. Created reports, press releases and ads to alert and inform townspeople of news and changes as needed and as required by local law. Maintained social media and website news section.

Rebranded a ten year old interior design firm to compete in the exclusive, affluent Palm Beach market. Successfully positioned firm as a boutique luxury brand with revenues in the multi-millions. Continue to manage all brand marketing including national & regional press coverage, social media management, awards and accolades, reputation management, print & digital advertising, website and online management, etc.

Created brand story and brand guidelines for start up luxury custom jewelry art pieces, some retailing at over $150k. Designed and developed website, lookbook, stationery and business documents that reflect the both the brand's unique artistry and exquisite materials. Directed designers and craftsmen with creative custom packaging, trade show signage and materials, and custom designed press swag bag giveaways. Worked with photographer and publicist to effectively position the brand at the… Show more Created brand story and brand guidelines for start up luxury custom jewelry art pieces, some retailing at over $150k. Designed and developed website, lookbook, stationery and business documents that reflect the both the brand's unique artistry and exquisite materials. Directed designers and craftsmen with creative custom packaging, trade show signage and materials, and custom designed press swag bag giveaways. Worked with photographer and publicist to effectively position the brand at the highest end of the custom jewelry market resulting in placements in myriad trade publications, The Knot, and a first place win in the coveted CASE awards. Show less

Designed and developed wordpress website for expanding NYC suburban multi-location regional private preschool and elementary school. Created, implemented and managed digital marketing plan that garners thousands of website visitors every month. All four locations are at full capacity with waiting lists. Recently, the preschools have accepted an offer for purchase from a national educational corporation and we are in the process of transitioning.

Managed and directed the design and production of marketing communication and direct mail pieces for municipalities, political candidates, community organizations and local companies.

Created digital presence for a regional chain of preschools in the Philadelphia suburbs of New Jersey. Designed and implemented cohesive digital marketing plan to attract new students as the company expanded into new locations. Oversaw rebrand and redesign of company website needed to reflect an updated educational philosophy. Increased visibility and strengthened overall reputation in the regional preschool market encouraging an unsolicited purchase offer from a national educational… Show more Created digital presence for a regional chain of preschools in the Philadelphia suburbs of New Jersey. Designed and implemented cohesive digital marketing plan to attract new students as the company expanded into new locations. Oversaw rebrand and redesign of company website needed to reflect an updated educational philosophy. Increased visibility and strengthened overall reputation in the regional preschool market encouraging an unsolicited purchase offer from a national educational institution. Assested with the ownership transfer of all digital assets. Show less

Designed award winning health benefit collateral, including employee benefit packages, program flyers, newsletters, and digital media, that communicated complex information in easy to read charts, graphs and infographics. Integrated Frankel Benefits' graphic assets into their client branded collateral pieces. Also created in-house pieces for Frekel Benefits. Was hired - with permission - by multiple clients to produce additional non-competitive marketing collateral.

Art directed magazine as needed when art director was not available. Designed special sections as needed. Created marketing material for print, web and email for sales staff.

Managed project traffic for all accounts.Managed billing and collections for all accounts.Created and managed accounting systems for company.Managed all computer support for company.Designed and updated projects as needed.