Sue Chang Email & Phone Number

United States

New York, NY, US

New York, NY, US

• Originate and negotiate distribution agreements to establish overarching business growth strategy across 20+AVOD/FAST partners, including Amazon, LG, Roku, Samsung, and Vizio to achieve revenue growth and targets
• Originate and negotiate content licensing agreements to distribute on Crackle, Popcornflix, Chicken Soup for theSoul, Redbox apps, VOD feeds, and FAST channels
• Prepare and maintain quarterly budget/forecast and P&L reporting across all brands and all digital distribution
• Create models based on reporting to grow new and existing distribution based on size of partner service, adimpressions, and viewership, eliminating 15 unprofitable feeds and reducing operational costs by 14%

New York, NY, US

• Manage distribution agreements to establish overarching business growth strategy across 20+ AVOD/FAST partners, including Amazon, LG, Roku, Samsung, and Vizio
• Project manage AVOD/FAST go-to-market process with internal accountability systems, reducing GTM timeline from 9 weeks to 5 weeks, launching 30+ channels, observing avg. +30% MoM in minutes streamed in 6 months
• Collaborate and refine processes with senior management, ad tech/sales, marketing, product & engineering,programming, finance, business affairs, and business intelligence teams to effectuate agreements

Beverly Hills, CA., US

• Establish comprehensive, cross-departmental growth strategies for MGM IP on digital video engagement platforms
• Originate/negotiate agreements and manage partnerships with YouTube, TikTok, Facebook, Twitch, and Vobile, leading to an average +75% in gross revenue, +90% in watch time, +200% in aggregate subscribers YoY growth
• Oversee and lead day-to-day monetization, content publishing, A/B testing, KPI analysis of 10+ MGM owned and operated pages and claimed UGC, contributing to annual AVOD revenues of $50M+
• Ideate and execute collaborations with endemic creators/media partners with exclusive and/or originally produced content for library/new release products, directing viewers to alternate higher value services
• Supervise full-time staff to execute programming strategies and reach annual and multi-year revenue targets
• Prepare annual and multi-year financial reports, models, and projections for existing and potential new agreements

Beverly Hills, CA., US

• Oversaw monetization/optimization of MGM owned YouTube channels (i.e., Official Pink Panther, Paternity Court)
• Managed MGM owned and operated YouTube channels/claimed UGC to assess effectiveness of tests conducted and data-driven strategies implemented in scaling monetization to set up long term growth
• Supervised part-time staff in executing YouTube content programming/monetization and EST/TVOD revenue goals
• Supported all phases of business development, from negotiating to finalizing agreements related to EST/TVOD/AVOD and ad sales partners
• Managed 20+ high value global EST/TVOD/domestic AVOD partners, contributing to annual revenues of $100M+
• Prepared revenue forecasts/planning, financial models, and license fee structures in line with annual revenue goals

Beverly Hills, CA., US

• Managed content strategy, optimization, and monetization of MGM owned YouTube channels and claimed UGC
• Supported all phases of business development related to $100M+ global EST/TVOD and domestic AVOD distribution, from researching new partners to preparing revenue forecasts and license fee structures
• Performed quantitative analysis of data to competitively re-price 500+ features and series in 5+ key territories
• Provided and supported EST/TVOD and AVOD partners with strategic and data-driven marketing/sales initiatives

Beverly Hills, CA., US

• Coordinated in the optimization/programming on the Official Pink Panther YouTube channel, observing increases in watch time by +100% and subscribers by 400,000+ in 9 month time period
• Performed quantitative analyses of sales data/metrics across global markets on core digital platforms to form data-driven, revenue maximization strategies
• Selected relevant and available products to prepare content packages for AVOD partners such as Roku and Vudu
• Supported day-to-day communication and relationships with 20+ EST/TVOD partners across 30+ territories

Los Angeles, CA, US

New York City, NY, US

New York City, NY, US