Sue Kenny Email & Phone Number

Atlanta, Ga

Solicited and signed up contractors for a new installation referral service. Guided customers requesting contractor services, defining scope of work, and entered details into the online system which alerted contractors of opportunities for bidding.

Atlanta, Ga

Conducted telephone interviews to pre-qualify candidates for retail store positions.• Proposed revisions to the staffing analyst scripts to improve the interaction with candidates

Managed existing business and developed new business for a provider of tradeshow and event marketing products and services. Led presentations and demonstrations to highlight the benefits of products and the array of company services. Leveraged the CRM to identify upselling opportunities. In addition to Account Executive responsibilities, as Project Manager, coordinated 32 clients’ tradeshow schedules, properties, and orders. • Retained $250,000 of business by taking on project management duties for top clients, later positioned as a hybrid Project Manager/Account Executive• Requested by management to train Sales on SAP ERP software to use as a resource to obtain custom pricing, to design proposals, and to customize e-mails

Established processes to manage tradeshow properties and promotional items for a lighting manufacturer. • Identified a data quality issue and, with Accounting, established procedures and guidelines to ensure accurate sales incentives and bonuses

Managed marketing initiatives, database, and demo equipment for a provider of physical-security solutions. Maintained and built relationships with up to 21 outside manufacturing representatives. Tracked sales, promotions, and leads. Designed financial reports to monitor ROI for advertisements, tradeshows, and other marketing campaigns. As Director, developed and managed the $275k marketing budget and maintained a tactical balance of 90/10 between most profitable marketing channels and future opportunities. Managed up to 26 tradeshows a year, traveling to 25% of them. • Collaborated with design vendor, as Director, to restyle the company website to serve as a key resource, adding case studies, an interactive contact page, CAD diagrams, product dimensions, while also re-naming links to offer best SEO results • Assumed responsibility to write 2006 Marketing & Sales Plan in absence of an existing VP• Maintained sales during the transition between VPs of Sales by recommending strategies to the internal sales team based upon research of historical sales numbers and relationships with manufacture representatives, distributors, installers, and end users• Initiated changes to product launch procedures that prevented a product recall• Established corporate guidelines and updated the collateral, training material, press kits, PowerPoint presentations and email blasts to adhere to the new guidelines• Designed and produced reports of key sales metrics that were used by upper management

Directed all marketing efforts and ran day-to-day operations for a startup integrator of audio and video for corporate control rooms. Coordinated with suppliers to set up lunch and learns to keep the technical team up-to-date on the latest technology and to enhance relationships with suppliers. Negotiated terms with vendors on office services and supplies.• Designed and produced initial marketing collateral, sales proposals, and PowerPoint presentations • Worked with media to promote sponsorship a working control room at the NetWorld + Interop conference to showcase company’s capabilities

Led a team of up to 17 on- and off-site technical customer service representatives for a software based audiovisual control systems and videoconferencing products provider.• Empowered team to maintain $3M in service revenue when team was reduced by 60% through cross-training in phone support, installation, build, quality control, and shipping• Decreased service call duration by 30% by analyzing reoccurring issues and training technicians on best practices

· Instituted project management for $5 million subsidiary · Hired by 2 tradeshow display resellers to set up project management · Designed and sold tradeshow displays· Recognized as most improved in sales and surpassed sales goal by 235% one quarter

· Generated copiers, facsimiles and aftermarket sales· Reported on industry analysts, trends, focus groups, sale successes, awards, production specifications and on the competition· Create and design marketing collateral, as well as user and operator manuals

Certificate, Advanced Social Media

Bs, Business Administration, Concentration: Marketing

Activities and Societies: President of the Marketing ClubWorked 35+ hrs/week during college to pay for my tuition.

Pre-Engineering

Left to pursue my dream of obtaining a degree in Marketing.

High School Diploma, College/University Preparatory And Advanced High School/Secondary Diploma Program

Education record

Certificate, Advanced Social Media