Sue Kim Email and Phone Number
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I am a marketing communications leader with over 25 years of experience in the B-to-B technology sector, specializing in semiconductor products and solutions. My core competencies include integrated marketing, product marketing, corporate communications, digital media strategy, events, and social media marketing. I am passionate about storytelling and innovation, and I leverage my business acumen and creativity to drive top-line revenue growth, elevate organizational positioning, and measure ROI. Notable Accomplishments: • Led global marketing organization, which focuses on building awareness and understanding of the company’s positioning for several semiconductor companies, including IDT (Renesas), Marvell Semiconductors, OSRAM Opto Semiconductor, and Samsung Semiconductor, Inc. • Organized and steered key tradeshows and Customer Tech Days for the company, including CES, Dell Technologies World, Flash Memory Summit, Open Computing Project, MWC, Photonics West, Sensors Expo, and other events in Asia and Europe. • Improved OSRAM’s social media programs and content, increasing engagement on Facebook by 100% and shares on LinkedIn by 200% in 2018 compared to the previous year.• Increased company brand and product launch at Marvell Semiconductors by launching a breakthrough IoT solution, leveraging Apple’s Developer forum announcement, and creating strategic programs and a blog.• Established robust relationships and lasting networks with global influencers in Asia, the US, and Europe by working at tech PR agencies and b-to-b technology and solution companies.• Founded a PR agency in Korea – The Hoffman Agency − forging an extensive network of PR consultancies across the Asia-Pacific, U.S., and EMEA. My blog showcases a glimpse of the Korea office founding story − http://blog.hoffman.com/asia-pr/alumni/the-chairs/• Positioned CEOs and executives to be successful thought leaders via various speaking/media opportunities, including a Fox News and Bloomberg interview for IDT’s CEO, a BBC interview for Marvell Semiconductor’s founder, and a CNBC interview for Samsung Semiconductor President. • Experienced people manager with a proven track record of effectively leading a team of over 15 global employees. Skilled in developing and mentoring staff, motivating teams, and fostering a positive work environment.
Anaflash Inc
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Vice President Of Corporate Marketing & StrategyAnaflash Inc Oct 2023 - PresentSunnyvale, California, UsANAFLASH is a unique data-centric processor solution provider that empowers your real-time intelligent devices. You can store and run pre-trained AI models directly from the place where they are stored, resulting in higher performance and lower power consumption against traditional processor solution.I lead corporate marketing initiatives to enhance brand visibility and market engagement.• Drive business development efforts, identify new growth opportunities, and foster strategic partnerships.• Blend creativity with strategic insight to innovate and maintain competitive advantage.
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Startup Marketing Consultant & AdvisorSelf-Employed Oct 2023 - Present• Strategic Growth Initiatives: Innovative marketing strategies leading to significant customer acquisition and market expansion, showcasing adaptability and strategic foresight in the startup landscape. • Cost-Effective Integrated Marketing: Orchestrate comprehensive, budget-friendly marketing programs that seamlessly combined PR, events, branding, and digital marketing efforts, maximizing ROI and brand equity with minimal expenditure.• CEO/Founder Branding: Craft and execute personal branding strategies for CEOs/Founders, positioning them as thought leaders in their industry. This will amplify company visibility and attract strategic partnerships. • Digital Marketing Excellence: High-impact social media and content marketing campaigns, achieving notable increases in engagement, reach, and conversions through data-driven optimization.• Creative Problem-Solving: Demonstrated creativity and innovation in campaign development and problem-solving, driving enhanced brand awareness and engagement with targeted standout initiatives.
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Head Of Marketing Communications, AmericasSamsung Semiconductor Aug 2022 - Sep 2023Responsible for Samsung Semiconductor North America marketing and communications activities while helping the company increase corporate and product awareness. KEY ACHIEVEMENTS• Managed the strategic public relations and media outreach for the U.S. region, partnering with the HQ communications team - secured meaningful press coverage, including CNBC article in June, 2023. • Promoted Samsung Display business for the U.S. market: hosted Tesla's CEO, Elon Musk, and displayed Samsung's key automotive products and advanced technologies. JY Lee, Samsung Chairman Lee, and JS Choi, CEO of Display business, attended the meeting and created the opportunity for a potential collaboration between Samsung Display and Tesla. • Drove the company’s global thought leadership through participation in/enabling leaders to speak at conferences, Samsung-sponsored events and customer events such as Six Five Summit, MemoryCon, Flash Memory Summit and GSA events. • Lead Samsung Tech Day initiative, parting with business unit leaders and HQ, and invited over 1,000 customers and partners and secured over 100 press coverage from mainstream U.S. and Korea media such as Bloomberg - Samsung Beefs Up Chip Foundry Business as It Looks to Challenge TSMC -
Head Of Corporate Communications & Marcom, AmericasAms Osram Feb 2017 - Aug 2022Unterpremstätten, Styria, AtOSRAM OPTO Semiconductors is one of the leading global manufacturers in the field of opto components, offering a spectrum of infinite possibilities of high-quality products in the field of automotive, mobile, illumination, visualization, and sensor technology. I am responsible for steering marketing communications strategy − including digital marketing, branding, social media, and events management − to increase visibility and elevate the OSRAM product portfolio. KEY ACHIEVEMENTS • Led marketing programs to influence customers and improve sales activities − including customer roadshow and distributor marketing campaigns − while achieving a 50% increase in sales.• Guided and positioned OSRAM as a technical innovator with groundbreaking technologies such as the IR Spectroscopy technology, which received the 2018 CES Innovation Award. • Communicated OSRAM as a technology leader in various markets and applications − including Automotive, VR/AR, Digital Signage, etc. − while creating 10+ client success stories/technical articles for media placements and social media postings. -
Vp Of Corporate MarketingKilopass (Is Now A Part Of Synopsys) Sep 2016 - Feb 2017Mountain View, California, UsKILOPASS Technology is a venture-backed technology leader in semiconductor memory IP, specializing in developing and marketing advanced non-volatile memory (NVM) technology manufactured through standard commercial CMOS logic processes. I was accountable for all aspects of the company’s marketing communications and branding efforts while proactively communicating the company’s mission, values, and products/technology via both internal and external channels. KEY ACHIEVEMENTS • Drove and coordinated the company’s breakthrough new technology launch − Vertical Layered Thyristor (VLT) technology − for DRAM applications. • Created new product launch content and corporate communication materials − including press releases and presentation documents − for investors and key media outlets.• Worked closely with the CEO to steer and facilitate press conferences in China and Korea as well as several press briefings with key semiconductor media outlets in the US, securing more than 50 quality press coverages. -
Head Of Global Marketing CommunicationsMarvell Semiconductor Mar 2014 - Sep 2016Santa Clara, Ca, UsResponsible for managing Marvell’s corporate and technology marketing activities, including messaging, branding, corporate communications/public relations, social media, website, collateral and creative service. KEY ACHIEVEMENTS • Spearheaded Marvell’s first IoT product launch globally in 2015, and elevated technology leadership and awareness among clients/partners while heading the IoT roadshow and inviting 200 key customers in China.• Managed global key tradeshows while showcasing a strong presence at CES, Mobile World Congress, IoT World, IEEE Ethernet and IP Automotive, Nikkei Electronics Automotive, IDF, IBC, TV Connect, Flash Memory Summit, etc.• Boosted the number of posts and quality of social media content, achieving a 193% increase in Facebook posting, and 16-52% growth across accounts, with the latest growth of followers being on Facebook and LinkedIn.• Produced and posted 40 new videos in 2015 while instituting the company blog − with more than 20 new company blog stories published − and launching a mobile-optimized company website.• Executed aggressive marketing initiatives to strengthen company technology leadership and executive elevation programs through CEO awards, speaking engagements, and PR/analyst relations for all business units. -
Sr Manager, Ww Corporate CommunicationsIntegrated Device Technology Inc ( Is Now Part Of Renesas Electronics) Jul 2008 - Mar 2014San Jose, Ca, UsIntegrated Device Technology (IDT), Inc. is a US corporation specializing in designing, manufacturing, and marketing low-power, high-performance, mixed-signal semiconductor solutions for the advanced communications, computing, and consumer industries. I was responsible for overseeing the company’s transformation from a Digital Company to a Mixed-Signal Semiconductor Company via strategic PR programs. -
Account Manager For The Hoffman Agency & Founder For Hoffman KoreaThe Hoffman Agency Dec 1998 - Jun 2008San Jose, Ca, UsThe Hoffman Agency is a global public relations firm offering integrated campaigns across multiple geographic regions that incorporate traditional media relations, digital, content marketing, SEO, and social media. I was managing strategic PR campaigns − including press and analyst relationships and thought leadership programs − for leading high-tech companies such as Dell, Google, Plantronics, Tibco Software, and Spansion. KEY ACHIEVEMENTS★ Founded Korea operations, from establishing initial office infrastructure (including company registration, hiring staff, budget planning, etc.) to ongoing strategic planning, account and financial management, and new business.★ Delivered regular support and collaboration for a variety of regional accounts while working closely with multiple Asian regional offices, including Taiwan, Japan, Hong Kong, Singapore, and China.
Sue Kim Skills
Sue Kim Education Details
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Stanford University Graduate School Of BusinessAdvanced Leadership -
British Columbia Institute Of TechnologyMarketing Communications
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Kookmin UniversityEnglish Language & Literature
Frequently Asked Questions about Sue Kim
What company does Sue Kim work for?
Sue Kim works for Anaflash Inc
What is Sue Kim's role at the current company?
Sue Kim's current role is Global marketing communications executive for BtoB companies / Marketing Consulting for Semiconductor and Tech Startups / Passionate storyteller on technology and innovation / Advisor / Speaker.
What is Sue Kim's email address?
Sue Kim's email address is su****@****hoo.com
What is Sue Kim's direct phone number?
Sue Kim's direct phone number is +140830*****
What schools did Sue Kim attend?
Sue Kim attended Stanford University Graduate School Of Business, British Columbia Institute Of Technology, Kookmin University.
What skills is Sue Kim known for?
Sue Kim has skills like Product Marketing, Analyst Relations, Social Media, Global Communications, Market Intelligence, Media Relations, Corporate Communications, Integrated Marketing, Global Marketing, Passion For Success, Strategy, Internal Communications.
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