Excited about amplifying the work our team does to help connect business and IT to create resilient and adaptive organizations. Key successes:1) Recipient of HCLTech's "Agile Runner" SMG Award (2020) and Red Ladder (for women in IT) 20212) Key creator of the Transformation Navigator, an online diagnostic tool that reveals the points of friction across strategy and execution in 3 key areas for success: Customers, Processes and Culture that keep initiatives from succeeding. Responsible for creating delivery materials, providing thought leadership and collaborating across teams.3) Frequent blog contributor to HCLTech blogs4) Focused on marketing and sales collaboration through sales enablement and creating sales materials that actually get used.5) Voiceover work and video production to provide additional format options for our case studies

I'm proud to serve as "Chief Amplification Officer" for our amazing team of agile transformation coaches and consultants, driving our thought leadership position in the Agile and DevOps community through written and video content, event development, speaking opportunity identification and website initiatives. I'm also a strong proponent of "Smarketing" (Sales + Marketing). I don't believe that sales and marketing should be siloed, but rather should collaborate frequently and drive towards the same goals. To do this, I'm responsible for sales enablement to drive pipeline for both new and existing customers, focusing on NA and EMEA and cross-promotional development of marketing strategies with our product marketing team.Key successes- Thought leadership initiative resulting in 20%+ growth in SOV (Share of Voice) in business agility after 6 months.- Drive Agile Marketing initiative for Agile Academy, and represent Agile Services in Product Marketing BRP (Big Room Planning) each planning cycle. - Pipeline Generation Kits built to include customer-facing materials (call scripts, emails, infographics, webinars, social media, data sheets, etc) for sales team to share to drive pipeline, engage customers and close sales. Kits are built to highlight one Service per week and populate an online sales engagement library for ongoing collaboration. - Complete website migration and redesign for AgileAcademy.CA.com that resulted in minimal impact to organic traffic (<2% loss at initial migration) followed by 10% organic traffic growth. - Development of alumni email funnel resulting in 30%+ open rates, CTR of 10-20% when cross-promoting webinars or other relevant CA products, 25% conversion impact on course upsells.- Represent our team during event planning for CA's annual customer event, CA World as well as Agile2018.

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Convertis Marketing is a health and beauty company focused on providing high quality products directly to the consumer through online marketing. Our products include the leading teeth whitening, anti-aging, weight loss and skin care segments in the online space.

As the Director of Marketing at Par Avance I was responsible for all aspects of B2B marketing for this SaaS CRM company. I conducted yearly competitive analysis, developed marketing plans and worked with their Advertising Agency to create collateral materials, design the web site and develop sales communication tools. Led company in complete re-branding in order to attract larger, more prestigious clients for their CRM product. Helped takes sales from $500K/year to $1M/year.

During my time at Frontier Natural Products I led the team that brought their wide selection of products to the web. Leading a cross-functional team 15 consisting of IT, marketing, sales, distribution, creative and customer service, I spear-headed this 1,000 product website project. After site was launched, I managed PPC, SEM and cross-promotional programs to drive traffic to the site including traditional in-store marketing, on-package marketing and inclusion in online directories where our customers search for natural products.

As the Category Manager for Natural Remedies I was responsible for developing the marketing and sales plan for this category with sales of $4M per year. My financial responsibilities included P&L management and a detailed Marketing/Advertising Budget. Plus, each year I conducted an annual SWOT and Competitive Analysis. During my time at Frontier I led a cross-functional team of sales, distribution, IT, R&D, creative, manufacturing, packaging and customer service to develop and launch the Standardized Herbal Supplements extension. Reported directly to VP of Marketing and managed full marketing strategy.

As the Marketing Associate at Celestial Seasonings I was responsible for the Mainstream Tea line as well as helped develop their Green Tea extension. I developed yearly business plans including budgets, sales strategies, and new advertising and promotion plans. I also worked on New Product Development including focus group research, trend identification, SWOT analysis, production feasibility and managed the R&D process and package development to launch of line extension of Organic Black Teas.