Suelen Assoni Email & Phone Number

São Paulo, Brazil

São Paulo, Brasil

Responsável pelo planejamento estratégico da área de marketing da entidade, criando estratégias adequadas. Realização de pesquisas de mercado para identificar necessidades e expectativas dos membros associados, empresas não associadas e respectivos públicos-alvo, definição de metas objetivas mensuráveis para elaboração de campanhas mercadológicas, planejamento, executarão e monitoramento de campanhas publicitárias em diferentes mídias. Gerenciamento do orçamento de marketing de maneira a atender o planejamento da associação. Coordenação e gestão de conteúdos relevantes para todos os canais de comunicação, planejamento e organização de eventos, negociação de parcerias e patrocínios para os diferentes eventos e iniciativas da ABRAVA, gestão de relacionamento com o associado, desenvolvendo programas de fidelização e engajamento para aumentar a satisfação e a retenção dos associados.

São Paulo, Brasil

Sector One is a marketing agency with three main verticals: digital marketing, events, and brand extension. As marketing manager in the licensing department, I worked directly with key brands of the automotive and motorcycle segments, developing strategies for the creation, production, marketing, and promotion of brand extension products. Was also part of my work scope the approach with each automaker's dealership, B2B communication actions and marketing plans for B2C dissemination of licensed products. In this position I emphasize the following actions:- Managing corporate accounts by understanding the nuances of the automotive market and developing personalized approaches to achieve specific client needs;- Creating and developing marketing strategies to promote licensed products, according to automakers marketing and sales objectives;- Collaborating with multidisciplinary teams to coordinate B2B-focused commercial strategies;- Monitoring market trends and benchmarking to adjust brand extension approaches as needed;- Developing strategic planning of special projects by conducting consumer behavior research, market and data analysis and customer experience innovated actions;- Identifying growth opportunities and developing new business, contributing to the continuous expansion of the client portfolio.

São Paulo, Brazil

At AEA I was responsable for coordination and implementation of the branding repositioning project, resulting in a 40% increase in the number of associated companies, 30% of new sponsors, and a 40% increase in the number of new participants in courses and events. It was also part of my work: - Development of communication strategy with the goal to increase the number of stakeholders;- Management of internal and external communication ensuring the effective flow of information between all players involved, such as associated companies, sponsors, international associations, universities, customers, students, partners, press, advertising agencies and service suppliers;- Relationship actions in partnership with FISITA - Federation Internationale des Societes d'Ingenieurs des Techniques de l'Automobile – development of urban mobility projects;- Corporate events organization, including the development of technical content, speakers searching, sponsorship proposals, pre- and post-event publicity and budget control;- Development of annual marketing plans, considering market research, target audience segmentation, analysis of touchpoints and the customer journey, planning of marketing campaigns, inbound marketing strategies, data analysis, CRM management and customer experience;- Budget management, cost analysis and presentation of results to support decision making;- Support for press relations and public relations, contributing to the positioning and consolidation of the brand.

São Paulo, Brazil

• Customer service and top accounts management;• Documents organization and control activities, registration of new companies, and contract renewals;• Administration of cash flow and fleet distribution;• Development of comparative reports and graphs.

Master Of Business Administration - Mba, Marketing

Specialization Degree, Branding

Graduate Course, International Relations

Undergraduate Course, International Relations