In my last position (for a cloud consultancy firm specializing in UCaaS and CCaaS with a target audience comprised of C-suite executives of enterprise organizations in the gov/ed, healthcare, FinServ, manufacturing, and retail industries), my tenure saw our marketing department shrink and morph, with me taking on more and more responsibility and navigating through the changes as the team dwindled from six to just me.Here is a partial list of what I did while with them:Wrote blogs, eBooks, whitepapers, press releases, infographics, case studies, video scripts, landing pages, executive summaries, and email campaignsManaged and wrote all organic social media contentPlanned quarterly marketing campaignsManaged content and social media calendarsAssessed results and adjusted content accordinglyUploaded content to CMS (I have experience with HubSpot, Sitefinity, and WordPress)Oversaw freelance writers, assigning them work, providing feedback, and editing their copyCollaborated with a digital specialist for paid Google Ads and LinkedInSupervised graphic artists for social media and marketing/sales visualsDirected rebranding campaign with a refreshed visual identityCame up with a new tagline for the businessWith the graphic arts team came up with a new logo for a new division of the businessInterviewed SMEs when necessaryEnsured proper branding on all assets and company documentsFinal editor for all customer-facing company documentsI'm equally well-versed in B2B & B2C. While writing for tech, I kept one client from my freelance days, an interior design firm, continuing to write their blog and bi-monthly newsletter and managing their social media presence. In both instances, we expanded the digital footprint, significantly increasing blog visitors and social media impressions and amplifying brand stories in the digital realm.Even though things didn't work out as I hoped (at the end of January 2024, they decided to eliminate my position/marketing altogether) I have no regrets. I grew a lot and am so grateful for that opportunity.Still here? Fantastic. Take a look at my portfolio to see the unique blend of strategy and storytelling I bring to the table, or better yet, reach out directly at s.meyers221@gmail.com. I'm eager to explore what unique narratives we can craft together.